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Hi, I'm Barbara Barbosa. I'm a marketing technology professional specializing in Salesforce Marketing Cloud and digital marketing strategy, with a focus on data-driven campaigns that deliver measurable results. Also a Salesforce Business Analyst with 3 years of experience. I enjoy collaborating across teams to design scalable solutions, improve customer journeys, and optimize marketing performance through thoughtful data management, segmentation, and experimentation.…Hi, I'm Barbara Barbosa. I'm a marketing technology professional specializing in Salesforce Marketing Cloud and digital marketing strategy, with a focus on data-driven campaigns that deliver measurable results. Also a Salesforce Business Analyst with 3 years of experience. I enjoy collaborating across teams to design scalable solutions, improve customer journeys, and optimize marketing performance through thoughtful data management, segmentation, and experimentation.

Barbara Barbosa

Project Manager, Marketing Strategist, Content Creator, +4

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Hi, I'm Barbara Barbosa. I'm a marketing technology professional specializing in Salesforce Marketing Cloud and digital marketing strategy, with a focus on data-driven campaigns that deliver measurable results. Also a Salesforce Business Analyst with 3 years of experience. I enjoy collaborating across teams to design scalable solutions, improve customer journeys, and optimize marketing performance through thoughtful data management, segmentation, and experimentation.…Hi, I'm Barbara Barbosa. I'm a marketing technology professional specializing in Salesforce Marketing Cloud and digital marketing strategy, with a focus on data-driven campaigns that deliver measurable results. Also a Salesforce Business Analyst with 3 years of experience. I enjoy collaborating across teams to design scalable solutions, improve customer journeys, and optimize marketing performance through thoughtful data management, segmentation, and experimentation.

Available to hire

Hi, I’m Barbara Barbosa. I’m a marketing technology professional specializing in Salesforce Marketing Cloud and digital marketing strategy, with a focus on data-driven campaigns that deliver measurable results. Also a Salesforce Business Analyst with 3 years of experience.
I enjoy collaborating across teams to design scalable solutions, improve customer journeys, and optimize marketing performance through thoughtful data management, segmentation, and experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Manager at Covet Group: Delightfull & Essential Home

September 1, 2022 - September 3, 2025

Managed marketing strategies for the online store to enhance brand presence and drive sales. Oversaw back-office operations and led store restructuring initiatives to improve efficiency. Calculated and evaluated KPIs to measure success and identify areas for improvement. Processed and analyzed database information to support decision-making.

Salesforce Business Analyst & Marketing Cloud Specialist at PwC - PricewaterhouseCoopers

October 1, 2022 - Present

Provided end-to-end project management support including creation and monitoring of project plans, managing project scope, timing, milestones, risks, and interdependencies. Collaborated with internal and external stakeholders to develop, tailor, and keep current project documentation for multiple projects. Managed relationships with territory leads and users for One Trust, ensuring a collaborative approach to achieving strategic goals. Served as a marketing central point of contact, collaborating with architects, functional analysts, development teams, and documentation. Conducted requirements gathering and business analysis as required. Oversaw One Trust onboarding for IT. Drove design for integrations, applications, and application integrations with SFMC and other tools, enabling seamless data flow while safeguarding clients.

Digital Marketing Manager at Covet Group: Delightfull & Essential Home

November 1, 2020 - September 30, 2022

Oversee marketing strategy for online store to enhance brand presence and drive sales; manage back-office operations and lead store restructuring initiatives; calculate and evaluate KPIs to measure success and identify areas for improvement; process and analyzed data base information to support decision-making; oversee IT onboarding and drive design for integrations and data flows; collaborate with architects, functional analysts, development teams, and documentation; manage stakeholder engagement and ensure a collaborative, effective approach to achieving strategic goals; act as a marketing hub coordinating with internal and external stakeholders; conduct functional testing and issue resolution to ensure solution quality and alignment with business expectations; review deliverables for sign-off readiness and business compliance.

Sales Force Marketing Cloud Specialist at PwC Portugal

October 1, 2022 - Present

Developed and launched email campaigns for different departments; HTML & CSS; experience with consent management and preference center; contributed to internal projects; data management, segmentation and personalization using SQL and AMP Script; collaborated with internal and external stakeholders to support IT onboarding and data governance; supported agile deliveries with sprint planning, backlog management, reviews and retrospectives; ensured data integrity and compliant delivery; supported multiple projects and stakeholders across business areas.

Digital Marketing Manager at Covet Group (Delightful & Essential Home)

November 1, 2020 - September 1, 2022

Oversee OneTrust onboarding for IT; drive end-to-end digital marketing strategy across online store and marketing channels; design integrations with Salesforce Marketing Cloud and other tools; manage back-office operations and lead cross-functional teams to improve efficiency; analyze data to inform decisions and optimize campaigns.