Hi, I’m Barbara Pimenta. I’m a motivated content manager with a background in Marketing and Digital Communication, passionate about creating engaging digital content and customer-centric experiences. I’ve collaborated with brands in the travel industry to tell visual stories that connect with audiences online. I thrive in small teams and value adaptability, teamwork, and hands-on problem solving. I enjoy turning ideas into actionable content plans, optimizing online performance with SEO, and delivering measurable results.

Barbara Pimenta

Hi, I’m Barbara Pimenta. I’m a motivated content manager with a background in Marketing and Digital Communication, passionate about creating engaging digital content and customer-centric experiences. I’ve collaborated with brands in the travel industry to tell visual stories that connect with audiences online. I thrive in small teams and value adaptability, teamwork, and hands-on problem solving. I enjoy turning ideas into actionable content plans, optimizing online performance with SEO, and delivering measurable results.

Available to hire

Hi, I’m Barbara Pimenta. I’m a motivated content manager with a background in Marketing and Digital Communication, passionate about creating engaging digital content and customer-centric experiences. I’ve collaborated with brands in the travel industry to tell visual stories that connect with audiences online.

I thrive in small teams and value adaptability, teamwork, and hands-on problem solving. I enjoy turning ideas into actionable content plans, optimizing online performance with SEO, and delivering measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance Content Creator at Independent / Freelance
January 1, 2021 - Present
Production of digital content and UGC for social media, in collaboration with brands in the travel industry.
Content Manager at TOURSCANNER
December 31, 2024 - October 23, 2025
Created, edited and published travel articles on WordPress, applying SEO to maximize organic performance.
Freelancer at Fiverr
December 31, 2022 - October 23, 2025
Social media content creation, according to each client's brand guidelines (ensuring visual consistency). Brand and media kit development.
Marketing & E-commerce at MARQUES SOARES
December 31, 2022 - October 23, 2025
Managed e-commerce operations, including product descriptions, uploads and updates in the online store. Supported product photo shoots for campaigns and catalogs. Collaborated in social media management (Instagram and Facebook). Assisted in the production of brochures, catalogs and communication campaigns. Handled public relations tasks, including accompanying public figures during product selection.
Communication and Web Marketing at MEN IN A DESIGN
December 31, 2017 - October 23, 2025
Social media content management (Instagram, Facebook, Behance).
Freelance Content Creator at Self-Employed
January 1, 2021 - Present
Produced digital content and UGC for social media in collaboration with brands in the travel industry. Created content for internationally renowned hotels (Hyatt Regency, Marriott and Hilton), focusing on visual storytelling and enhancing customer experience.
Content Manager at TOURSCANNER
January 1, 2024 - October 23, 2025
Created, edited and published travel articles on WordPress with SEO to maximize organic performance. Selected and edited approximately 70 images per day for articles using stock photo platforms to ensure visual consistency. Managed social media channels (Pinterest, TikTok, YouTube, Instagram and Facebook), developing and executing content plans, designing posts and editing videos.
Freelance Social Media Content Creator at Fiverr
January 1, 2022 - October 23, 2025
Social media content creation in line with each client’s brand guidelines (ensuring visual consistency). Brand and media kit development.
Marketing & E-commerce at Marques Soares
January 1, 2022 - October 23, 2025
Managed e-commerce operations, including product descriptions, uploads and updates in the online store. Supported product photo shoots for campaigns and catalogs. Collaborated in social media management (Instagram and Facebook). Assisted in the production of brochures, catalogs and communication campaigns. Handled public relations tasks, including accompanying public figures during product selection.
Intern – Communications and Web Marketing at MEN IN A DESIGN
January 1, 2017 - October 23, 2025
Social media content management (Pinterest, Facebook, Instagram, Behance).
Freelance Content Creator at Independent / Freelance
January 1, 2021 - Present
Production of digital content and UGC for social media, in collaboration with brands in the travel industry.
Content Manager at Tourscanner
January 1, 2024 - October 24, 2025
Created, edited and published travel articles on WordPress, applying SEO to maximize organic performance. Selected and edited approximately 70 images per day for articles, using stock photo platforms to ensure visual consistency. Managed social media channels (Pinterest, TikTok, YouTube, Instagram and Facebook), developed and executed content plans, designing posts and editing videos.
Freelancer / Content Creator at Fiverr
January 1, 2022 - October 24, 2025
Social media content creation, according to each client's brand guidelines (ensuring visual consistency). Brand and media kit development.
Marketing & E-commerce at Marques Soares
January 1, 2022 - October 24, 2025
Managed e-commerce operations, including product description, upload and updates in the online store. Supported product photo shoots for campaigns and catalogs. Collaborated in social media management (Instagram and Facebook). Assisted in the production of brochures, catalogs and communication campaigns. Handled public relations tasks, including accompanying public figures during product selection.
Communications and Web Marketing at MEN IN A DESIGN
January 1, 2017 - October 24, 2025
Social media content management (Pinterest, Facebook, Instagram, Behance).

Education

Master's in Communications Sciences — Advertising and Public Relations at Institute of Social Sciences, University of Minho
January 1, 2018 - January 1, 2020
Bachelor's in Marketing at Porto Accounting and Business School
January 1, 2014 - January 1, 2017
Master’s in Communications Sciences — Advertising and Public Relations at Institute of Social Sciences, University of Minho
January 1, 2018 - January 1, 2020
Bachelor’s in Marketing at Porto Accounting and Business School
January 1, 2014 - January 1, 2017
IEFP - International Marketing and Digital Media at IEFP
January 11, 2030 - October 24, 2025
Spanish - IEFP at IEFP
January 11, 2030 - October 24, 2025
Social Media Management - IEFP at IEFP
January 11, 2030 - October 24, 2025

Qualifications

Spanish - IEFP
January 11, 2030 - October 23, 2025
Social Media Management - IEFP
January 11, 2030 - October 23, 2025
UGC Masterclass - Club Life Design
January 11, 2030 - October 23, 2025
Spanish - IE FP
January 11, 2030 - October 23, 2025
Social Media Management - IE FP
January 11, 2030 - October 23, 2025
The Power of Instagram - Club Life Design
January 11, 2030 - October 23, 2025
The UGC Masterclass - Club Life Design
January 11, 2030 - October 23, 2025
Communication and Digital Service - IE FP
January 11, 2030 - October 23, 2025
Multimedia - IE FP
January 11, 2030 - October 23, 2025
IEFP - International Marketing and Digital Media
January 11, 2030 - October 24, 2025
Spanish - IEFP
January 11, 2030 - October 24, 2025
Social Media Management - IEFP
January 11, 2030 - October 24, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Retail