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Hi, I’m Patz. I spent years in HR managing expectations, communicating clearly, and building processes and workflows. Then I realised I didn't want to stay in systems that were built around efficiency rather than people. I wanted to work with people who genuinely care... where they care about their brand, their product, but most importantly, they care about the people they interact with. Now, I build brand identities and web experiences. I keep the process clear, the communication direct, and the work intentional. No jargon, no tired-ass buzzwords. Just honest designs built intentionally for the client. I don’t overcomplicate things. I listen, I build smart systems, and then I create designs that feel grounded and true. I like structure, defined processes, and I push ideas until they feel real, not just good-looking. Meaning and precision matter to me. If you’re here, welcome. Let’s get into it.…Hi, I’m Patz. I spent years in HR managing expectations, communicating clearly, and building processes and workflows. Then I realised I didn't want to stay in systems that were built around efficiency rather than people. I wanted to work with people who genuinely care... where they care about their brand, their product, but most importantly, they care about the people they interact with. Now, I build brand identities and web experiences. I keep the process clear, the communication direct, and the work intentional. No jargon, no tired-ass buzzwords. Just honest designs built intentionally for the client. I don’t overcomplicate things. I listen, I build smart systems, and then I create designs that feel grounded and true. I like structure, defined processes, and I push ideas until they feel real, not just good-looking. Meaning and precision matter to me. If you’re here, welcome. Let’s get into it.

Patrick Goetz

Graphic Designer, Brand Designer, Album Art Designer, +7

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Hi, I’m Patz. I spent years in HR managing expectations, communicating clearly, and building processes and workflows. Then I realised I didn't want to stay in systems that were built around efficiency rather than people. I wanted to work with people who genuinely care... where they care about their brand, their product, but most importantly, they care about the people they interact with. Now, I build brand identities and web experiences. I keep the process clear, the communication direct, and the work intentional. No jargon, no tired-ass buzzwords. Just honest designs built intentionally for the client. I don’t overcomplicate things. I listen, I build smart systems, and then I create designs that feel grounded and true. I like structure, defined processes, and I push ideas until they feel real, not just good-looking. Meaning and precision matter to me. If you’re here, welcome. Let’s get into it.…Hi, I’m Patz. I spent years in HR managing expectations, communicating clearly, and building processes and workflows. Then I realised I didn't want to stay in systems that were built around efficiency rather than people. I wanted to work with people who genuinely care... where they care about their brand, their product, but most importantly, they care about the people they interact with. Now, I build brand identities and web experiences. I keep the process clear, the communication direct, and the work intentional. No jargon, no tired-ass buzzwords. Just honest designs built intentionally for the client. I don’t overcomplicate things. I listen, I build smart systems, and then I create designs that feel grounded and true. I like structure, defined processes, and I push ideas until they feel real, not just good-looking. Meaning and precision matter to me. If you’re here, welcome. Let’s get into it.

Available to hire

Windsor, Canada

Hi, I’m Patz.

I spent years in HR managing expectations, communicating clearly, and building processes and workflows. Then I realised I didn’t want to stay in systems that were built around efficiency rather than people. I wanted to work with people who genuinely care… where they care about their brand, their product, but most importantly, they care about the people they interact with.

Now, I build brand identities and web experiences. I keep the process clear, the communication direct, and the work intentional. No jargon, no tired-ass buzzwords. Just honest designs built intentionally for the client.

I don’t overcomplicate things. I listen, I build smart systems, and then I create designs that feel grounded and true. I like structure, defined processes, and I push ideas until they feel real, not just good-looking. Meaning and precision matter to me. If you’re here, welcome. Let’s get into it.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Fluent

French

Beginner

Italian

Beginner

Work Experience

Freelance Designer at Barbarus Branding & Design

January 1, 2025 - November 27, 2025

Conducted discovery calls to gather requirements and translate client needs into clear design direction. Created professional album cover artwork for independent musicians, delivered polished designs aligned with client vision. Developed logo and brand identity packages for clients, ensuring adaptability across print and digital platforms. Developed cohesive social media branding, including profile images, banner graphics, and visual guidelines for consistent presentation across platforms. Designed and built a full Squarespace website, including site architecture, layout design, and responsive formatting for desktop and mobile. Planned and implemented on-page SEO, including metadata, keyword structure, and clean content hierarchy to support search visibility. Built and maintained strong client relationships through clear communication, project updates, and collaborative feedback cycles. Managed projects independently from concept to final production files meeting client expectations.

HR Business Partner at Windsor-Detroit Bridge Authority

November 1, 2023 - November 27, 2025

Designed and developed 20+ branded e-learning modules using Adobe Captivate, helping department leaders strengthen internal learning efforts and meet their objectives by delivering clear, engaging, and consistent training experiences. Created custom slide decks and visual presentations aligned with corporate branding for corporate communication and strategic HR initiatives. Streamlined internal workflows, leveraging existing technologies to automate processes and improve user experience across departments. Drafted and formatted RFQs with attention to layout and clarity, ensuring alignment with organizational goals and visual standards. Maintained and customized SharePoint Online sites and document libraries for intuitive navigation and accessible information architecture. Advocated for inclusive workplace practices through well-crafted executive board notes, combining strategic messaging with clear visual communication.

Recruiter / Proposal Writer & Sr. HR Generalist at Orangutech Inc.

April 1, 2023 - April 1, 2023

Migrated onboarding content into WalkMe, transforming static training into an interactive desktop experience with branded visuals and improved usability. Authored and designed a people-first Employee Handbook, applying layout and formatting principles to enhance readability and accessibility. Produced a suite of on-brand training materials including guides, manuals, and how-to documents, ensuring visual consistency and user-centered design. Automated workflows using Nintex NWC, integrating process maps and form design to improve operational efficiency and user interaction. Customized SharePoint Online environments to support organized, visually coherent document management systems. Led proposal design and submission for government contracts (e.g., TBIP S, TSP S), achieving a 95% win rate through clear, visually structured documentation and strategic messaging. Managed consultant profiles and contracts, maintaining clean data presentation, and efficient tracking systems.

Member Service Representative / Personal Banking Associate at Alterna Savings

March 1, 2019 - March 1, 2019

Handled member inquiries, processed transactions, and provided proactive service to ensure customer satisfaction. Built relationships with clients, cross-selling products and services while maintaining regulatory compliance and a client-first approach.