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I am Barbara Kelly, a Senior Technical eCommerce Analyst who translates data into practical business impact. I leverage Python, SQL, and R to optimize CRM processes, personalize customer experiences, and drive eCommerce performance. I enjoy mentoring teams, championing a culture of continuous improvement, and delivering cloud-based solutions, A/B testing, and data-driven strategies that boost satisfaction and revenue across brands.…I am Barbara Kelly, a Senior Technical eCommerce Analyst who translates data into practical business impact. I leverage Python, SQL, and R to optimize CRM processes, personalize customer experiences, and drive eCommerce performance. I enjoy mentoring teams, championing a culture of continuous improvement, and delivering cloud-based solutions, A/B testing, and data-driven strategies that boost satisfaction and revenue across brands.

Barbara Kelly

Data Scientist, Data Analyst, eCommerce Developer, +2

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I am Barbara Kelly, a Senior Technical eCommerce Analyst who translates data into practical business impact. I leverage Python, SQL, and R to optimize CRM processes, personalize customer experiences, and drive eCommerce performance. I enjoy mentoring teams, championing a culture of continuous improvement, and delivering cloud-based solutions, A/B testing, and data-driven strategies that boost satisfaction and revenue across brands.…I am Barbara Kelly, a Senior Technical eCommerce Analyst who translates data into practical business impact. I leverage Python, SQL, and R to optimize CRM processes, personalize customer experiences, and drive eCommerce performance. I enjoy mentoring teams, championing a culture of continuous improvement, and delivering cloud-based solutions, A/B testing, and data-driven strategies that boost satisfaction and revenue across brands.

Available to hire

I am Barbara Kelly, a Senior Technical eCommerce Analyst who translates data into practical business impact. I leverage Python, SQL, and R to optimize CRM processes, personalize customer experiences, and drive eCommerce performance.

I enjoy mentoring teams, championing a culture of continuous improvement, and delivering cloud-based solutions, A/B testing, and data-driven strategies that boost satisfaction and revenue across brands.

Skills

Experience Level

Expert

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Intermediate

Work Experience

Senior Technical eCommerce Analyst at Estee Lauder Companies

October 1, 2003 - February 1, 2025

Led and managed a tech support team; implemented strategic initiatives to improve eCommerce satisfaction; developed training materials to increase Quality Management System efficiency; evaluated internal and customer feedback to create targeted programs; established rigorous quality management protocols; coordinated cloud integration projects; implemented automated ticketing systems; mentored team members to promote knowledge sharing; applied analytical skills to optimize CRM processes, including customer segmentation, targeted campaigns, personalization, retention, and feedback evaluation; performed data analysis to inform strategy and improve performance.