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Senior UX/Product Designer with 20+ years of experience across design, information architecture, business analysis, and product management — including 6+ years leading end-to-end design for complex SaaS products. Experienced designing onboarding, activation, and first-run flows that help users discover value quickly. Skilled at translating dense, technically complex workflows into clear, approachable experiences for non-technical users. Builds and scales Figma design systems at production quality. Integrates AI tools actively into design workflows and brings a considered perspective on designing AI-assisted experiences that feel helpful and trustworthy. Comfortable operating as a senior IC within cross-functional product squads, mentoring other designers, and shaping product direction in ambiguous spaces.…Senior UX/Product Designer with 20+ years of experience across design, information architecture, business analysis, and product management — including 6+ years leading end-to-end design for complex SaaS products. Experienced designing onboarding, activation, and first-run flows that help users discover value quickly. Skilled at translating dense, technically complex workflows into clear, approachable experiences for non-technical users. Builds and scales Figma design systems at production quality. Integrates AI tools actively into design workflows and brings a considered perspective on designing AI-assisted experiences that feel helpful and trustworthy. Comfortable operating as a senior IC within cross-functional product squads, mentoring other designers, and shaping product direction in ambiguous spaces.

Bart Matusiak Little Leaf

UX Designer, Product Designer, UI Designer, +2

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Senior UX/Product Designer with 20+ years of experience across design, information architecture, business analysis, and product management — including 6+ years leading end-to-end design for complex SaaS products. Experienced designing onboarding, activation, and first-run flows that help users discover value quickly. Skilled at translating dense, technically complex workflows into clear, approachable experiences for non-technical users. Builds and scales Figma design systems at production quality. Integrates AI tools actively into design workflows and brings a considered perspective on designing AI-assisted experiences that feel helpful and trustworthy. Comfortable operating as a senior IC within cross-functional product squads, mentoring other designers, and shaping product direction in ambiguous spaces.…Senior UX/Product Designer with 20+ years of experience across design, information architecture, business analysis, and product management — including 6+ years leading end-to-end design for complex SaaS products. Experienced designing onboarding, activation, and first-run flows that help users discover value quickly. Skilled at translating dense, technically complex workflows into clear, approachable experiences for non-technical users. Builds and scales Figma design systems at production quality. Integrates AI tools actively into design workflows and brings a considered perspective on designing AI-assisted experiences that feel helpful and trustworthy. Comfortable operating as a senior IC within cross-functional product squads, mentoring other designers, and shaping product direction in ambiguous spaces.

Available to hire

Senior UX/Product Designer with 20+ years of experience across design, information architecture, business analysis, and product management — including 6+ years leading end-to-end design for complex SaaS products. Experienced designing onboarding, activation, and first-run flows that help users discover value quickly. Skilled at translating dense, technically complex workflows into clear, approachable experiences for non-technical users. Builds and scales Figma design systems at production quality. Integrates AI tools actively into design workflows and brings a considered perspective on designing AI-assisted experiences that feel helpful and trustworthy. Comfortable operating as a senior IC within cross-functional product squads, mentoring other designers, and shaping product direction in ambiguous spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior UX Designer at The Driving Force Group, Alata Tech Inc.

July 1, 2023 - April 30, 2025

Built, managed, and scaled a modular design system based on Atomic Design principles, reducing design-to-development rework and improving cross-platform consistency. Led the design strategy and daily operations of a data-heavy B2B/B2C SaaS suite of web and mobile applications, ensuring long-term design vision alignment with business goals. Owned end-to-end design from discovery to prototyping, visual design, and implementation. Conducted user research, usability testing, and heuristic evaluations, directly improving task success rates and customer satisfaction. Mentored junior designers and established structured design critiques to maintain quality across products. Communicated complex information and design decisions effectively to stakeholders. Leveraged AI tools to summarize user feedback, generate personas, and craft microcopy, CTAs, and error messages. Identified opportunities for product development and improvements. Managed multiple projects with defined deadlines.

UI/UX Designer at The Driving Force Group, Alata Tech Inc.

January 1, 2019 - July 31, 2023

Designed intuitive web and mobile interfaces for B2B SaaS applications supporting vehicle rental operations and telematics. Owned end-to-end product design, from discovery and ideation through prototyping, visual design, and implementation. Facilitated discovery workshops and design critiques to align teams and inform product decisions. Translated complex requirements into scalable workflows and interactive prototypes, reducing onboarding time and increasing task efficiency. Produced design documentation including UX strategies, personas, journey maps, flows, wireframes, prototypes, and specifications. Collaborated cross-functionally with PMs, developers, QA, and stakeholders to deliver user-friendly SaaS solutions.

Web Graphic Designer at Pixel Science Rich Media & Marketing Inc.

December 1, 2012 - November 30, 2018

Developed and managed responsive web designs, applying graphic design principles and UX best practices to deliver visually engaging experiences. Implemented cohesive design systems to ensure consistent brand identity across websites, social media, and digital campaigns. Built and developed user-friendly websites in collaboration with developers, delivering visually appealing and functional digital products. Designed and implemented e-commerce solutions with a focus on visual appeal and intuitive layouts to optimize shopping experiences. Collaborated with cross-functional teams to maintain design integrity throughout project lifecycles.

Project Manager and Business Analyst at BizTech Konsulting S.A.

June 1, 2006 - May 31, 2012

Led implementations of B2B SaaS platforms (mainly CRM) across marketing, healthcare, production, and logistics industries. Collaborated with stakeholders to map and improve business processes, translating workflows into intuitive product features. Designed wireframes, workflows, information architectures, and taxonomies to provide clarity for enterprise product development. Led user research and usability testing, translating insights into actionable design iterations. Participated in product rollouts, training users, gathering feedback, and supporting marketing and sales teams during pre-sale activities.