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Hello, I’m Basia Taboda, a multi-disciplinary designer with a focus on branding, editorial design and art direction. I’m passionate about typography, layout and brand storytelling, and I’ve built B2B campaigns that feel considered and engaging across print and digital. I’m hands-on from concept to delivery, with a close eye on detail and consistency. I’ve led design teams and mentored juniors in the UK and US, and I thrive in teams where brand marketing communication drives fresh narratives. I also enjoy exploring new tools like Midjourney and Nano Banana when they enrich the work.…Hello, I’m Basia Taboda, a multi-disciplinary designer with a focus on branding, editorial design and art direction. I’m passionate about typography, layout and brand storytelling, and I’ve built B2B campaigns that feel considered and engaging across print and digital. I’m hands-on from concept to delivery, with a close eye on detail and consistency. I’ve led design teams and mentored juniors in the UK and US, and I thrive in teams where brand marketing communication drives fresh narratives. I also enjoy exploring new tools like Midjourney and Nano Banana when they enrich the work.

Basia Taboda

Graphic Designer, Designer, Art Director, +2

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Hello, I’m Basia Taboda, a multi-disciplinary designer with a focus on branding, editorial design and art direction. I’m passionate about typography, layout and brand storytelling, and I’ve built B2B campaigns that feel considered and engaging across print and digital. I’m hands-on from concept to delivery, with a close eye on detail and consistency. I’ve led design teams and mentored juniors in the UK and US, and I thrive in teams where brand marketing communication drives fresh narratives. I also enjoy exploring new tools like Midjourney and Nano Banana when they enrich the work.…Hello, I’m Basia Taboda, a multi-disciplinary designer with a focus on branding, editorial design and art direction. I’m passionate about typography, layout and brand storytelling, and I’ve built B2B campaigns that feel considered and engaging across print and digital. I’m hands-on from concept to delivery, with a close eye on detail and consistency. I’ve led design teams and mentored juniors in the UK and US, and I thrive in teams where brand marketing communication drives fresh narratives. I also enjoy exploring new tools like Midjourney and Nano Banana when they enrich the work.

Available to hire

Hello, I’m Basia Taboda, a multi-disciplinary designer with a focus on branding, editorial design and art direction. I’m passionate about typography, layout and brand storytelling, and I’ve built B2B campaigns that feel considered and engaging across print and digital.

I’m hands-on from concept to delivery, with a close eye on detail and consistency. I’ve led design teams and mentored juniors in the UK and US, and I thrive in teams where brand marketing communication drives fresh narratives. I also enjoy exploring new tools like Midjourney and Nano Banana when they enrich the work.

Skills

Brand Identity

Figma

Editorial Illustration

Adobe After Effects

Experience Level

Brand Identity

Expert

Figma

Expert

Editorial Illustration

Expert

Adobe After Effects

Intermediate

Language

English

Fluent

Work Experience

Integrated Designer at Kepler Group

January 1, 2017 - Present

Led integrated design strategy across print, digital, and out-of-home (OOH) channels for high-profile global clients. Developed and launched numerous brand identities, visual systems, and comprehensive asset libraries. Delivered a wide array of marketing materials, including websites, digital and print publications, social media content, presentations, OOH media, and event graphics. Facilitated and led Design Workshops for marketing and client-facing teams to ensure brand consistency and educate on design principles.

Senior Graphic Designer at Infectious Media

January 1, 2017 - April 1, 2019

Designed thought leadership materials, including white papers, brochures, and presentations. Created digital marketing campaigns, websites, presentations, OOH and event graphics. Facilitated design workshops for internal teams.

Freelance Senior Graphic Designer at Exibit A

January 1, 2010 - Present

Specialised in large-scale exhibition graphics and bespoke feature displays for international exhibitions in Cannes and Munich.

Freelance Graphic Designer at Lock-in Marketing

September 1, 2015 - January 1, 2017

Managed graphic design, art direction, and editing for B2B marketing collateral (e.g. Hasbro, Marc Jacobs, The Body Shop).

Freelance Senior Graphic Designer at Geronimo Creative Agency

September 1, 2009 - January 1, 2011

Collaborated on conceptualisation and execution of direct marketing campaigns; designed assets optimized for engagement and client conversion.

Senior Graphic Designer and Studio Manager at TORQ Marketing

October 1, 2008 - January 1, 2009

Oversaw design workflow, production timelines, and recruitment for print and web teams across European, Australian, and South African markets.

Head of Design at TLC Marketing Worldwide

November 1, 2005 - September 1, 2008

Directed all creative output and maintained brand guardianship across European markets; established and launched 'Dragonfly', an in-house creative department.

Graphic Designer at TLC Marketing Worldwide (B2B)

August 1, 2001 - November 1, 2005

Designed high-volume sales promotion materials for major FMCG and electronics brands (e.g. Vodafone, Philips, Nivea).

Freelance Senior Graphic Designer at Article10 Events

January 1, 2010 - Present

Provided expertise in bespoke exhibition graphics and digital feature displays for major international exhibitions (e.g., Cannes and Munich).

Freelance Senior Graphic Designer at Article10 Events

January 1, 2010 - Present

Provided expertise in bespoke exhibition graphics and digital feature displays for major international exhibitions (e.g., Cannes and Munich).

Freelance Senior Graphic Designer at Article10 Events

January 1, 2010 - Present

Provided expertise in bespoke exhibition graphics and digital feature displays for major international exhibitions (e.g., Cannes and Munich).

Freelance Senior Graphic Designer at Article10 Events

January 1, 2010 - Present

Provided expertise in bespoke exhibition graphics and digital feature displays for major international exhibitions (e.g., Cannes and Munich).

Freelance Graphic Designer at Lock-in Marketing (B2B)

September 1, 2015 - January 1, 2017

Executed graphic design and art direction for B2B marketing collateral. Managed content editing to align promotional materials with key marketing objectives.

Integrated Designer at Kepler Group (Media Agency)

January 1, 2017 - Present

Led integrated design strategy across print, digital and OOH; developed brand identities, design systems and asset libraries; produced websites, digital and print publications, social content and event graphics; mentored junior designers in the UK and USA.