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Hi, I’m Batsi Soffer, a Growth Specialist with 5 years of experience improving digital experiences through research-driven strategy and cross-functional execution. I thrive at coordinating across design, copywriting, and development to deliver user-centered products. I enjoy turning customer insights and analytics into actionable improvements that drive measurable product and web optimization. I’m passionate about UX, experimentation, and collaborating across teams to deliver smooth, conversion-focused experiences.…Hi, I’m Batsi Soffer, a Growth Specialist with 5 years of experience improving digital experiences through research-driven strategy and cross-functional execution. I thrive at coordinating across design, copywriting, and development to deliver user-centered products. I enjoy turning customer insights and analytics into actionable improvements that drive measurable product and web optimization. I’m passionate about UX, experimentation, and collaborating across teams to deliver smooth, conversion-focused experiences.

Batsi Soffer

Growth Marketer, Marketing Strategist, UX Designer, +3

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Hi, I’m Batsi Soffer, a Growth Specialist with 5 years of experience improving digital experiences through research-driven strategy and cross-functional execution. I thrive at coordinating across design, copywriting, and development to deliver user-centered products. I enjoy turning customer insights and analytics into actionable improvements that drive measurable product and web optimization. I’m passionate about UX, experimentation, and collaborating across teams to deliver smooth, conversion-focused experiences.…Hi, I’m Batsi Soffer, a Growth Specialist with 5 years of experience improving digital experiences through research-driven strategy and cross-functional execution. I thrive at coordinating across design, copywriting, and development to deliver user-centered products. I enjoy turning customer insights and analytics into actionable improvements that drive measurable product and web optimization. I’m passionate about UX, experimentation, and collaborating across teams to deliver smooth, conversion-focused experiences.

Available to hire

Hi, I’m Batsi Soffer, a Growth Specialist with 5 years of experience improving digital experiences through research-driven strategy and cross-functional execution. I thrive at coordinating across design, copywriting, and development to deliver user-centered products.

I enjoy turning customer insights and analytics into actionable improvements that drive measurable product and web optimization. I’m passionate about UX, experimentation, and collaborating across teams to deliver smooth, conversion-focused experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Work Experience

Growth Specialist at Avan Quest

July 1, 2025 - Present

Managing the production of landing pages across design, copywriting, and development; writing persuasive UX and conversion copy; creating wireframes and translating customer insights into actionable features or UX improvements. Leads cross-functional planning and sprint meetings to align priorities, monitor progress, remove blockers, and ensure timely delivery of digital projects. Conducts market and competitive research to identify optimization opportunities; analyzes A/B test data to generate insights, form hypotheses, and recommend optimization strategies. Creates project briefs and documentation outlining deliverables, requirements, and success criteria for designers, developers, and stakeholders.

Digital Optimization Specialist at Hudson's Bay

December 1, 2021 - May 1, 2025

Using quantitative and qualitative data to inform A/B testing and identify high-impact optimization opportunities. Setting up QA and launching experiments in testing platforms (Adobe Target and other tools) to ensure accurate targeting and measurement. Defining experiment hypotheses and success metrics aligned with business goals and user needs. Documenting test learnings and building a shareable knowledge base to support continuous optimization.

Optimization Coordinator at Splitbase

September 1, 2020 - December 1, 2021

Monitoring user behavior tools (heatmaps, session recordings) to uncover usability issues and opportunities. Analyzing surveys and polls to identify user pain points, create personas, and inform strategic roadmaps. Creating presentation decks to communicate test results, insights, and strategic recommendations to clients. Building and updating high-converting landing pages using Unbounce, Shogun, and Instapage. Performing QA across desktop and mobile devices to validate test setups, ensure flawless implementation, and maintain optimal UX.

Editing and Optimization Specialist at EM & Breez

May 1, 2021 - August 1, 2021

Editing and optimizing product images and implementing them across the website to support brand consistency. Organizing and maintaining the website’s navigation to optimize discoverability and the browsing experience. Collaborating on website strategy and design decisions to ensure a seamless customer experience.

Growth Specialist at Avanquest

July 1, 2025 - Present

Managing the production of landing pages, coordinating across design, copywriting, and development; writing persuasive UX and conversion copy; creating wireframes; translating customer insights into actionable content, feature, or UX improvements; leading cross-functional planning and sprint meetings to align priorities, monitor progress, remove blockers, and ensure timely delivery of digital projects; conducting market and competitor research to identify optimization opportunities; analyzing A/B test data to generate insights, form hypotheses, and recommend optimization strategies; creating project briefs and documentation outlining deliverables, requirements, and success criteria for designers, developers, and stakeholders.

E-commerce Consultant at EM & Breez

May 1, 2021 - August 1, 2021

Editing and optimizing product images across the website to support brand consistency.

Optimization Coordinator at Split Base

September 1, 2020 - December 1, 2021

Monitoring user behavior tools (heatmaps, session recordings) to uncover usability issues and opportunities; analyzing surveys and polls to identify user pain points, create personas, and inform strategic roadmaps; creating presentation decks to communicate test results, insights, and strategic recommendations to clients; building and updating high-converting landing pages using Unbounce, Shogun, and Instapage; performing QA reviews across desktop and mobile to validate test setups and ensure flawless implementation.

Ecommerce Consultant at EM & Breez

May 1, 2021 - August 1, 2021

Editing and optimizing product images and implementing them across the website to support brand consistency; organizing and maintaining the site's navigation to optimize discoverability and the browsing experience; collaborating on website strategy and design decisions to ensure a seamless customer experience.