Hello, I’m Eduardo “Bayo” Flores, a Senior Art Director, Illustrator, and Visual Artist with over 20 years crafting brand identities and concept-driven visual systems for cross-channel campaigns. I excel at storytelling across print, digital, social, and experiential platforms, helping global brands connect with diverse audiences through strategic art direction and rich illustration. I enjoy leading creative teams from concept through activation, directing photography and retouching to ensure brand consistency, and building narrative frameworks that differentiate brands in crowded markets. My work spans multinational brands and multicultural marketing, always driven by craft, collaboration, and a clear storytelling vision.

Eduardo Flores

Hello, I’m Eduardo “Bayo” Flores, a Senior Art Director, Illustrator, and Visual Artist with over 20 years crafting brand identities and concept-driven visual systems for cross-channel campaigns. I excel at storytelling across print, digital, social, and experiential platforms, helping global brands connect with diverse audiences through strategic art direction and rich illustration. I enjoy leading creative teams from concept through activation, directing photography and retouching to ensure brand consistency, and building narrative frameworks that differentiate brands in crowded markets. My work spans multinational brands and multicultural marketing, always driven by craft, collaboration, and a clear storytelling vision.

Available to hire

Hello, I’m Eduardo “Bayo” Flores, a Senior Art Director, Illustrator, and Visual Artist with over 20 years crafting brand identities and concept-driven visual systems for cross-channel campaigns. I excel at storytelling across print, digital, social, and experiential platforms, helping global brands connect with diverse audiences through strategic art direction and rich illustration.

I enjoy leading creative teams from concept through activation, directing photography and retouching to ensure brand consistency, and building narrative frameworks that differentiate brands in crowded markets. My work spans multinational brands and multicultural marketing, always driven by craft, collaboration, and a clear storytelling vision.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Sr Art Director at Sensis
December 15, 2025 - Present
Sr Art Director / Visual Artist at Self - employed
December 15, 2025 - Present
Sr Art Director at Latinworks
December 16, 2006 - December 20, 2016
Senior Art Director, Illustrator & Visual Artist at UNO The Visual / Eduardo Flores (Bayo)
January 1, 2018 - March 1, 2025
Led brand development, creative strategy, art direction, and illustration for integrated campaigns across print, digital, social media, and experiential channels. Directed photography, video production, and professional digital retouching to maintain brand consistency. Oversaw the entire creative process from concept to campaign activation, including client presentations, mood boards, visual themes, and style guides.
Freelance Senior Art Director, Illustrator & Visual Artist at UNO The Visual
January 1, 2017 - Present
Freelance senior art director and visual artist delivering narrative-driven branding and campaigns for diverse clients.
Associate Creative Director
March 1, 2006 - December 31, 2016
Led cross-functional teams to deliver multicultural marketing solutions; developed visual identities, messaging systems, brand toolkits, and cross-channel storytelling; supervised creative work from concept to execution.
Senior Art Director
April 1, 2004 - December 31, 2006
Directed branding and advertising projects; managed photography direction, post-production, and visual storytelling assets.
Art Director
January 1, 2002 - March 31, 2004
Directed branding and advertising campaigns; photography direction and layout design.
Graphic Designer
January 1, 1999 - December 31, 2001
Graphic Designer roles in early career contributing to print and digital design.
Art Director
September 1, 2001 - December 31, 2002
Art Director role in 2001; contributed to campaigns and design execution.
Senior Art Director, Illustrator & Visual Artist at Sensis
January 1, 2018 - March 1, 2025
Led brand development, creative strategy, art direction, and illustration for integrated campaigns across print, digital, social, and experiential channels. Developed narrative-driven brand concepts and storytelling frameworks to strengthen positioning and differentiation. Directed photography, video production, and professional digital retouching to ensure brand consistency. Managed the full creative lifecycle from concept through campaign activation, including client presentations and style guides. Produced promotional and internal communications aligned with corporate brand standards.
Freelance Senior Art Director, Illustrator & Visual Artist at Bayobolus LLC / UNOTHER Visual Bureau
January 1, 2017 - Present
Delivered branding, creative direction, design, and illustration for global and regional brands. Produced integrated brand campaigns across print, digital, video, and social media. Directed and curated photography for advertising and marketing initiatives.
Associate Creative Director at LatinWorks
March 1, 2006 - December 1, 2016
Led creative ideation, campaign strategy, and brand storytelling for award-winning integrated campaigns. Collaborated with cross-functional teams to deliver multicultural marketing solutions for the U.S. Hispanic market. Developed visual identities, messaging systems, and brand toolkits for consistent execution.
Senior Art Director at Foote Cone & Belding Worldwide
April 1, 2004 - December 1, 2006
Directed branding, advertising, and corporate identity projects for high-profile clients. Created visual storytelling assets for print ads, brochures, and client presentations. Oversaw photography direction and post-production.
Art Director at Publicis Arredondo de Haro
January 1, 2002 - March 1, 2004
Developed creative concepts and design solutions for internal and external brand campaigns. Key Accounts: BMW, Telcel Corporativo, Grupo Financiero Banamex, Amigo Kit de Telcel.
Art Director at Artymaña
January 1, 2001 - January 1, 2002
Developed creative concepts and design solutions for internal and external brand campaigns.
Graphic Designer at Structured Intelligence
January 1, 2001 - January 1, 2001
Graphic design work and brand support.
Graphic Designer at Matiz del Diseño Gráfico
January 1, 2001 - January 1, 2001
Graphic design work illustrating brand campaigns.
Graphic Designer at Elefante Producciones
January 1, 1999 - January 1, 2001
Graphic design for productions.

Education

B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000
Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996
B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000
Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996
B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000
Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996
Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996
B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other, Education, Retail, Software & Internet, Travel & Hospitality