Available to hire
I’m a Senior Art Director and illustrator with 25+ years in advertising and 20+ years as a freelance illustrator, working at the intersection of brand strategy, art direction, and illustration to build visual identities and campaign systems that last. I lead creative from concept through production across print, digital, social, and experiential channels.
Recently, I launched UNOTHER Visual Bureau, my independent studio, while staying open to full-time, contract, and freelance work where craft and concept still matter. My focus is translating complex ideas into audience-focused, narrative-driven visual storytelling.
Experience Level
Expert
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Intermediate
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Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Sr Art Director / Visual Artist at Self - employed
December 15, 2025 - PresentSr Art Director at Sensis
December 15, 2025 - PresentSenior Art Director, Illustrator & Visual Artist at Sensis
January 1, 2018 - March 1, 2025Led brand development, creative strategy, art direction, and illustration for integrated campaigns across print, digital, social, and experiential channels. Developed narrative-driven brand concepts and storytelling frameworks to strengthen positioning and differentiation. Directed photography, video production, and professional digital retouching to ensure brand consistency. Managed the full creative lifecycle from concept through campaign activation, including client presentations and style guides. Produced promotional and internal communications aligned with corporate brand standards.
Senior Art Director, Illustrator & Visual Artist at UNO The Visual / Eduardo Flores (Bayo)
January 1, 2018 - March 1, 2025Led brand development, creative strategy, art direction, and illustration for integrated campaigns across print, digital, social media, and experiential channels. Directed photography, video production, and professional digital retouching to maintain brand consistency. Oversaw the entire creative process from concept to campaign activation, including client presentations, mood boards, visual themes, and style guides.
Freelance Senior Art Director, Illustrator & Visual Artist at Bayobolus LLC / UNOTHER Visual Bureau
January 1, 2017 - PresentDelivered branding, creative direction, design, and illustration for global and regional brands. Produced integrated brand campaigns across print, digital, video, and social media. Directed and curated photography for advertising and marketing initiatives.
Freelance Senior Art Director, Illustrator & Visual Artist at UNO The Visual
January 1, 2017 - PresentFreelance senior art director and visual artist delivering narrative-driven branding and campaigns for diverse clients.
Sr Art Director at Latinworks
December 16, 2006 - December 20, 2016Associate Creative Director at LatinWorks
March 1, 2006 - December 1, 2016Led creative ideation, campaign strategy, and brand storytelling for award-winning integrated campaigns. Collaborated with cross-functional teams to deliver multicultural marketing solutions for the U.S. Hispanic market. Developed visual identities, messaging systems, and brand toolkits for consistent execution.
Associate Creative Director
March 1, 2006 - December 31, 2016Led cross-functional teams to deliver multicultural marketing solutions; developed visual identities, messaging systems, brand toolkits, and cross-channel storytelling; supervised creative work from concept to execution.
Senior Art Director at Foote Cone & Belding Worldwide
April 1, 2004 - December 1, 2006Directed branding, advertising, and corporate identity projects for high-profile clients. Created visual storytelling assets for print ads, brochures, and client presentations. Oversaw photography direction and post-production.
Senior Art Director
April 1, 2004 - December 31, 2006Directed branding and advertising projects; managed photography direction, post-production, and visual storytelling assets.
Art Director at Publicis Arredondo de Haro
January 1, 2002 - March 1, 2004Developed creative concepts and design solutions for internal and external brand campaigns. Key Accounts: BMW, Telcel Corporativo, Grupo Financiero Banamex, Amigo Kit de Telcel.
Art Director
January 1, 2002 - March 31, 2004Directed branding and advertising campaigns; photography direction and layout design.
Art Director
September 1, 2001 - December 31, 2002Art Director role in 2001; contributed to campaigns and design execution.
Graphic Designer at Matiz del Diseño Gráfico
January 1, 2001 - January 1, 2001Graphic design work illustrating brand campaigns.
Graphic Designer at Structured Intelligence
January 1, 2001 - January 1, 2001Graphic design work and brand support.
Art Director at Artymaña
January 1, 2001 - January 1, 2002Developed creative concepts and design solutions for internal and external brand campaigns.
Graphic Designer at Elefante Producciones
January 1, 1999 - January 1, 2001Graphic design for productions.
Graphic Designer
January 1, 1999 - December 31, 2001Graphic Designer roles in early career contributing to print and digital design.
Education
B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Bachelor of Arts in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996B.A. in Graphic Design at Universidad del Nuevo Mundo
January 1, 1996 - January 1, 2000Industrial Design Studies at Universidad del Nuevo Mundo
January 1, 1994 - January 1, 1996Qualifications
Industry Experience
Media & Entertainment, Professional Services, Other, Education, Retail, Software & Internet, Travel & Hospitality, Non-Profit Organization, Government, Telecommunications, Healthcare, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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