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I'm Bari Simon, a visual communication designer with over 20 years of experience across agency, in-house, and contract roles. I’m passionate about designing branding, marketing, advertising, and digital solutions, and I pride myself on building strong relationships with colleagues, clients, and stakeholders at all levels. Currently, I serve as Lead Designer at NSF International, where I guide the creative execution of campaigns and major design initiatives, ensure assets align with goals and brand, and lead key events by providing creative direction to internal teams and vendors. I also run Bazza Visual Design, offering holistic branding and strategic planning for startups, including logos, websites, packaging, and digital assets, with a focus on affordable, on-time delivery.…I'm Bari Simon, a visual communication designer with over 20 years of experience across agency, in-house, and contract roles. I’m passionate about designing branding, marketing, advertising, and digital solutions, and I pride myself on building strong relationships with colleagues, clients, and stakeholders at all levels. Currently, I serve as Lead Designer at NSF International, where I guide the creative execution of campaigns and major design initiatives, ensure assets align with goals and brand, and lead key events by providing creative direction to internal teams and vendors. I also run Bazza Visual Design, offering holistic branding and strategic planning for startups, including logos, websites, packaging, and digital assets, with a focus on affordable, on-time delivery.

Bari Simon

Designer, Graphic Designer, Art Director, +2

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I'm Bari Simon, a visual communication designer with over 20 years of experience across agency, in-house, and contract roles. I’m passionate about designing branding, marketing, advertising, and digital solutions, and I pride myself on building strong relationships with colleagues, clients, and stakeholders at all levels. Currently, I serve as Lead Designer at NSF International, where I guide the creative execution of campaigns and major design initiatives, ensure assets align with goals and brand, and lead key events by providing creative direction to internal teams and vendors. I also run Bazza Visual Design, offering holistic branding and strategic planning for startups, including logos, websites, packaging, and digital assets, with a focus on affordable, on-time delivery.…I'm Bari Simon, a visual communication designer with over 20 years of experience across agency, in-house, and contract roles. I’m passionate about designing branding, marketing, advertising, and digital solutions, and I pride myself on building strong relationships with colleagues, clients, and stakeholders at all levels. Currently, I serve as Lead Designer at NSF International, where I guide the creative execution of campaigns and major design initiatives, ensure assets align with goals and brand, and lead key events by providing creative direction to internal teams and vendors. I also run Bazza Visual Design, offering holistic branding and strategic planning for startups, including logos, websites, packaging, and digital assets, with a focus on affordable, on-time delivery.

Available to hire

I’m Bari Simon, a visual communication designer with over 20 years of experience across agency, in-house, and contract roles. I’m passionate about designing branding, marketing, advertising, and digital solutions, and I pride myself on building strong relationships with colleagues, clients, and stakeholders at all levels.

Currently, I serve as Lead Designer at NSF International, where I guide the creative execution of campaigns and major design initiatives, ensure assets align with goals and brand, and lead key events by providing creative direction to internal teams and vendors. I also run Bazza Visual Design, offering holistic branding and strategic planning for startups, including logos, websites, packaging, and digital assets, with a focus on affordable, on-time delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Designer at NSF International

July 1, 2017 - Present

Leads creative execution of campaigns and major design initiatives to ensure alignment with goals and brand. Understands look and feel of campaigns and large initiatives; ensures related asset designs are on-point and of the highest quality. Serves as lead and conduit for key events; provides creative input and communicates creative direction to internal team and vendors.

Independent Designer at Bazza Visual Design

June 1, 2013 - July 1, 2017

Entrepreneurial design practice offering holistic creative, branding and strategic planning for startups. Focuses on logos, websites, brochures, packaging, digital assets and collateral, with an emphasis on affordable design solutions delivered on deadline.

Creative Event Design Manager at Corner Brewery

October 1, 2011 - June 1, 2013

Responsible for planning, coordination and execution of all public on-site events and beer festivals throughout Michigan; managed design needs, promotions, merchandise development and event logistics & staffing.

Independent Designer at Various Clients (KAO Brands, The Chambers Group, Fluid Design Agency, The Dive Bars)

August 1, 2006 - October 1, 2011

Delivered branding, packaging, digital assets and marketing collateral for major clients, including KAO Brands (Stanford, CT), The Chambers Group (Montvale, NJ), Fluid Design Agency (Queenstown, NZ), and The Dive Bars (New York, NY).

Independent Designer at Independent Designer – Various Clients

August 1, 2006 - October 1, 2011

Provided design services for a range of clients including packaging, branding, print and digital assets for brands such as KAO Brands, The Chambers Group, Fluid Design Agency and The Dive Bars.

Independent Designer at Baz za Visual Design

June 1, 2006 - October 1, 2011

Provided independent design services to main clients including KAO Brands, The Chambers Group, Fluid Design Agency, and The Dive Bars; delivered branding, packaging and marketing collateral while maintaining internal and external brand consistency.

Creative Director at DDF Skincare

June 1, 2004 - August 1, 2006

Rebranded and managed the rollout of a new packaging system for national relaunch; created teaching materials for consumer-facing sales force and retail partners; managed a team of three designers and one marketing coordinator; maintained internal and external graphic consistency.

Owner/Creator/Visionary at Bazza Visual Design

January 1, 2004 - Present

Entrepreneurial venture offering holistic creative, branding and strategic planning; focuses on logos, websites, brochures and other collateral for startups; emphasizes affordable design solutions and deadline-driven delivery.

Art Director at SBC Advertising

April 1, 1999 - June 1, 2004

Created advertising campaigns focusing on print design, layout, typography, production; collaborated with copy writers, illustrators and photographers to strategize campaign direction; oversaw multiple campaigns simultaneously.

Graphic Designer at The OSU Medical Center

June 1, 1996 - April 1, 1999

Designed and produced internal and external print communication with emphasis on monthly magazines, posters, postcards and ads; hired and collaborated with photographers and illustrators.