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SEO Specialist with 15 years of experience driving organic growth for U.S., Canadian and International brands. Worked with clients directly and as part of an agency (ex. Havas, Saatchi & Saatchi, and Heartbeat). Expert in technical SEO, content strategy, AI search trends, and advanced optimization techniques. Skilled in on-page and off-page optimization, GEO, keyword research, link-building, local SEO, and analytics to consistently improve organic search rankings, visibility in generative search results and chatbot responses, as well as revenue. Created SEO Best Practices for videos, PDFs, schema, Header Tags, blog posts, GBP, etc. Effective communicator and educator. US/Canadian dual citizen. CORE COMPETENCIES • Technical SEO Audits & Troubleshooting • Content Strategy & Copywriting • Keyword Research & Competitive Analysis • On-Page & Off-Page Optimization • Schema Markup (JSON-LD) • Video SEO & YouTube Optimization • Local SEO (Google Business Profile, Bing Places, Apple Business Connect, etc.) • Google Search Console, GA, Semrush, Screaming Frog, Surfer • Generative Engine Optimization (GEO) • Stakeholder & Client Training…SEO Specialist with 15 years of experience driving organic growth for U.S., Canadian and International brands. Worked with clients directly and as part of an agency (ex. Havas, Saatchi & Saatchi, and Heartbeat). Expert in technical SEO, content strategy, AI search trends, and advanced optimization techniques. Skilled in on-page and off-page optimization, GEO, keyword research, link-building, local SEO, and analytics to consistently improve organic search rankings, visibility in generative search results and chatbot responses, as well as revenue. Created SEO Best Practices for videos, PDFs, schema, Header Tags, blog posts, GBP, etc. Effective communicator and educator. US/Canadian dual citizen. CORE COMPETENCIES • Technical SEO Audits & Troubleshooting • Content Strategy & Copywriting • Keyword Research & Competitive Analysis • On-Page & Off-Page Optimization • Schema Markup (JSON-LD) • Video SEO & YouTube Optimization • Local SEO (Google Business Profile, Bing Places, Apple Business Connect, etc.) • Google Search Console, GA, Semrush, Screaming Frog, Surfer • Generative Engine Optimization (GEO) • Stakeholder & Client Training

Barbara Bazos

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SEO Specialist with 15 years of experience driving organic growth for U.S., Canadian and International brands. Worked with clients directly and as part of an agency (ex. Havas, Saatchi & Saatchi, and Heartbeat). Expert in technical SEO, content strategy, AI search trends, and advanced optimization techniques. Skilled in on-page and off-page optimization, GEO, keyword research, link-building, local SEO, and analytics to consistently improve organic search rankings, visibility in generative search results and chatbot responses, as well as revenue. Created SEO Best Practices for videos, PDFs, schema, Header Tags, blog posts, GBP, etc. Effective communicator and educator. US/Canadian dual citizen. CORE COMPETENCIES • Technical SEO Audits & Troubleshooting • Content Strategy & Copywriting • Keyword Research & Competitive Analysis • On-Page & Off-Page Optimization • Schema Markup (JSON-LD) • Video SEO & YouTube Optimization • Local SEO (Google Business Profile, Bing Places, Apple Business Connect, etc.) • Google Search Console, GA, Semrush, Screaming Frog, Surfer • Generative Engine Optimization (GEO) • Stakeholder & Client Training…SEO Specialist with 15 years of experience driving organic growth for U.S., Canadian and International brands. Worked with clients directly and as part of an agency (ex. Havas, Saatchi & Saatchi, and Heartbeat). Expert in technical SEO, content strategy, AI search trends, and advanced optimization techniques. Skilled in on-page and off-page optimization, GEO, keyword research, link-building, local SEO, and analytics to consistently improve organic search rankings, visibility in generative search results and chatbot responses, as well as revenue. Created SEO Best Practices for videos, PDFs, schema, Header Tags, blog posts, GBP, etc. Effective communicator and educator. US/Canadian dual citizen. CORE COMPETENCIES • Technical SEO Audits & Troubleshooting • Content Strategy & Copywriting • Keyword Research & Competitive Analysis • On-Page & Off-Page Optimization • Schema Markup (JSON-LD) • Video SEO & YouTube Optimization • Local SEO (Google Business Profile, Bing Places, Apple Business Connect, etc.) • Google Search Console, GA, Semrush, Screaming Frog, Surfer • Generative Engine Optimization (GEO) • Stakeholder & Client Training

Available to hire

SEO Specialist with 15 years of experience driving organic growth for U.S., Canadian and International brands. Worked with clients directly and as part of an agency (ex. Havas, Saatchi & Saatchi, and Heartbeat). Expert in technical SEO, content strategy, AI search trends, and advanced optimization techniques. Skilled in on-page and off-page optimization, GEO, keyword research, link-building, local SEO, and analytics to consistently improve organic search rankings, visibility in generative search results and chatbot responses, as well as revenue. Created SEO Best Practices for videos, PDFs, schema, Header Tags, blog posts, GBP, etc. Effective communicator and educator. US/Canadian dual citizen.

CORE COMPETENCIES
• Technical SEO Audits & Troubleshooting
• Content Strategy & Copywriting
• Keyword Research & Competitive Analysis
• On-Page & Off-Page Optimization
• Schema Markup (JSON-LD)
• Video SEO & YouTube Optimization
• Local SEO (Google Business Profile, Bing Places, Apple Business Connect, etc.)
• Google Search Console, GA, Semrush, Screaming Frog, Surfer
• Generative Engine Optimization (GEO)
• Stakeholder & Client Training

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

SEO Strategist & Digital Marketing Lead at Independent Contractor

August 1, 2009 - Present

Developed tailored SEO and CRO strategies for diverse local and international clients, improving organic search performance and revenue. Conducted in-depth SEO audits using Semrush, Screaming Frog, and Google Search Console; implemented on-page and off-page optimization, keyword research, link building, and content strategy; leveraged AI tools to streamline workflows and support chatbots. Improved video content SEO and rankings on Google and YouTube; optimized GBP and local SEO initiatives to boost visibility.

Paid Search / SEO Strategist & Business Analyst at EducationDynamics

July 1, 2009 - September 12, 2025

Managed paid search and SEO programs for eLearners; expanded client lists and revenue; produced campaign analysis reports and strategic recommendations; collaborated with cross-functional teams to optimize marketing outcomes.

Digital Marketing & Project Roles at Acxiom

September 1, 2005 - September 12, 2025

Managed full-service and self-service email marketing campaigns for major brands; contributed to acquisition and search tactics; produced campaign analysis and insights to drive performance.

SEO Strategist & Consultant at Independent Contractor, Remote

August 1, 2009 - Present

Developed tailored SEO and CRO strategies for diverse local and international clients, enhancing organic search results, optimizing conversions, and driving revenue growth. Conducted in-depth SEO audits, identified and resolved technical issues using tools like SEMrush, Screaming Frog, and Google Search Console. Executed on-page and off-page optimization, content marketing strategies, and AI-assisted workflows to improve rankings, visibility in generative search results, and chatbot responses. Implemented schema markup (JSON-LD) and optimized video content to boost YouTube and Google visibility. Led client-facing engagements across B2B and B2C sites, delivering measurable SEO and revenue outcomes.

Paid Search & SEO Strategist & Business Analyst at EducationDynamics, Hoboken, NJ

July 31, 2009 - September 12, 2025

Managed paid search and SEO for eLearners.com, resulting in a 25% increase in site traffic and a 40% ROI improvement through strategic organic optimization and targeted ad placements. Administered SEM campaigns, interpreted analytics, and delivered optimization recommendations to meet client goals.

Digital Marketing & Project Roles (Account Manager) at Acxiom

September 30, 2005 - September 12, 2025

Managed full-service and self-service email marketing campaigns for major brands, collaborated on acquisition and search tactics to grow client lists and revenues, and produced campaign analysis and strategic recommendations to achieve client goals.