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Hi, I’m Beatriz Ferreira Ribeiro da Silva, a social media strategist from Olinda, Brazil. I specialize in developing data-driven content strategies and managing social media to boost engagement and growth for brands in retail and lifestyle sectors. I’ve led end-to-end content production, from ideation and scripting to design and scheduling, built time-tested editorial calendars, created compelling visuals, and used analytics to optimize performance. I’m passionate about telling authentic stories that connect with audiences and drive measurable results.…Hi, I’m Beatriz Ferreira Ribeiro da Silva, a social media strategist from Olinda, Brazil. I specialize in developing data-driven content strategies and managing social media to boost engagement and growth for brands in retail and lifestyle sectors. I’ve led end-to-end content production, from ideation and scripting to design and scheduling, built time-tested editorial calendars, created compelling visuals, and used analytics to optimize performance. I’m passionate about telling authentic stories that connect with audiences and drive measurable results.

Beatriz Freire Ribeiro da Silva

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Beatriz Ferreira Ribeiro da Silva, a social media strategist from Olinda, Brazil. I specialize in developing data-driven content strategies and managing social media to boost engagement and growth for brands in retail and lifestyle sectors. I’ve led end-to-end content production, from ideation and scripting to design and scheduling, built time-tested editorial calendars, created compelling visuals, and used analytics to optimize performance. I’m passionate about telling authentic stories that connect with audiences and drive measurable results.…Hi, I’m Beatriz Ferreira Ribeiro da Silva, a social media strategist from Olinda, Brazil. I specialize in developing data-driven content strategies and managing social media to boost engagement and growth for brands in retail and lifestyle sectors. I’ve led end-to-end content production, from ideation and scripting to design and scheduling, built time-tested editorial calendars, created compelling visuals, and used analytics to optimize performance. I’m passionate about telling authentic stories that connect with audiences and drive measurable results.

Available to hire

Hi, I’m Beatriz Ferreira Ribeiro da Silva, a social media strategist from Olinda, Brazil. I specialize in developing data-driven content strategies and managing social media to boost engagement and growth for brands in retail and lifestyle sectors.

I’ve led end-to-end content production, from ideation and scripting to design and scheduling, built time-tested editorial calendars, created compelling visuals, and used analytics to optimize performance. I’m passionate about telling authentic stories that connect with audiences and drive measurable results.

Skills

Experience Level

Expert

Expert

Intermediate

Beginner

Language

Portuguese

Fluent

English

Advanced

Work Experience

Social Media Manager at Luara Mochilas

April 1, 2025 - May 20, 2025

Full Social Media Management: Developed and executed a complete social media strategy aligned with the brand's positioning and growth goals; conducted competitive benchmarking and market analysis; designed a strategic content framework, personalizable content structures, and a full content strategy with pillars, storytelling angles, and formats; built an SEO-inspired topic list focusing on audience questions and lifestyle guidance; provided a monthly roadmap for content distribution and growth opportunities.