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Hi, I’m Betsy Kroseberg, a senior brand and digital designer with over 17 years of experience shaping visual identities, websites, and high-performing marketing campaigns. I translate brand strategies into scalable, high-quality design across web, print, and digital platforms, partnering with clients and teams to deliver end-to-end execution and creative direction. I thrive on collaborative projects that demand strategic thinking and polished visuals—from brand systems to WordPress development and digital marketing assets. I’m excited to bring thoughtful design, proven results, and a collaborative spirit to your team.…Hi, I’m Betsy Kroseberg, a senior brand and digital designer with over 17 years of experience shaping visual identities, websites, and high-performing marketing campaigns. I translate brand strategies into scalable, high-quality design across web, print, and digital platforms, partnering with clients and teams to deliver end-to-end execution and creative direction. I thrive on collaborative projects that demand strategic thinking and polished visuals—from brand systems to WordPress development and digital marketing assets. I’m excited to bring thoughtful design, proven results, and a collaborative spirit to your team.

Betsy Kroseberg

Brand Designer, Digital Marketer, Graphic Designer, +4

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Hi, I’m Betsy Kroseberg, a senior brand and digital designer with over 17 years of experience shaping visual identities, websites, and high-performing marketing campaigns. I translate brand strategies into scalable, high-quality design across web, print, and digital platforms, partnering with clients and teams to deliver end-to-end execution and creative direction. I thrive on collaborative projects that demand strategic thinking and polished visuals—from brand systems to WordPress development and digital marketing assets. I’m excited to bring thoughtful design, proven results, and a collaborative spirit to your team.…Hi, I’m Betsy Kroseberg, a senior brand and digital designer with over 17 years of experience shaping visual identities, websites, and high-performing marketing campaigns. I translate brand strategies into scalable, high-quality design across web, print, and digital platforms, partnering with clients and teams to deliver end-to-end execution and creative direction. I thrive on collaborative projects that demand strategic thinking and polished visuals—from brand systems to WordPress development and digital marketing assets. I’m excited to bring thoughtful design, proven results, and a collaborative spirit to your team.

Available to hire

Hi, I’m Betsy Kroseberg, a senior brand and digital designer with over 17 years of experience shaping visual identities, websites, and high-performing marketing campaigns. I translate brand strategies into scalable, high-quality design across web, print, and digital platforms, partnering with clients and teams to deliver end-to-end execution and creative direction.

I thrive on collaborative projects that demand strategic thinking and polished visuals—from brand systems to WordPress development and digital marketing assets. I’m excited to bring thoughtful design, proven results, and a collaborative spirit to your team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Freelance Graphic Designer at Naner Art, LLC

January 1, 2020 - December 1, 2025

Developed a complete visual identity system, including logo, typography, and brand guidelines to ensure consistency across digital and print channels; Led art direction, design, and production for fine art products, marketing materials, and branded collateral; Designed, developed, and managed a WooCommerce WordPress website, overseeing site architecture, content strategy, and ongoing optimization; Drove a 38% increase in audience engagement and 15% growth in sales within the first quarter through strategic initiatives.

Senior Freelance Graphic Designer at Regency Steel Supplies Co.

January 1, 2021 - May 1, 2023

Led a full-scale rebrand initiative to reposition a legacy industrial company for a competitive regional and global market; Developed a comprehensive brand identity system to ensure consistency across digital, print, and sales channels; Designed and launched a WordPress website aligned with sales and marketing objectives; Conducted market research and competitor analysis, contributing to a 23% increase in sales growth; Served as lead designer for brand identity, digital presence, and marketing initiatives for a boutique real estate firm; Designed and developed a WordPress IDX website with improved UX, navigation, and performance; Implemented SEO and digital marketing strategies, resulting in a 25% increase in online engagement.

Senior Freelance Graphic & Web Designer at Andrus Realty, LLC.

January 1, 2016 - December 1, 2025

Led brand identity, brand strategy, and web design/dev; Developed digital marketing assets informed by market research; Managed CMS, site maintenance, and iterative improvements to support evolving business needs.

Senior Designer | Museum Exhibit Design at WB Incorporated

January 1, 2004 - May 1, 2021

Collaborated with WB Incorporated and the Paul Revere Museum of Discovery and Innovation on exhibit design; Designed museum exhibits following Smithsonian Guidelines to enhance visitor engagement; Prepared large-format artwork files for exhibit production; Worked with curators and internal teams to meet production and exhibit deadlines.

Graphic Designer | Editorial Design at MKE Lifestyle Magazine

January 1, 2019 - March 1, 2020

Designed print and digital editorial layouts for a monthly publication, including advertisements and editorial sections; Managed incoming ad assets, proofing, editing, and layout; Collaborated with editorial and production teams to meet publishing deadlines; Prepared files for monthly print production including preflight, color correction, and final output.