Available to hire
I’m a performance-driven marketing leader with 15 years of experience building and optimizing high-impact paid search and paid media programs. I specialize in turning ad spend into predictable pipeline, revenue, and customer acquisition at scale, with a track record of 3x ROAS, lowering CPL, and scaling campaigns across Google, Meta, and LinkedIn. My approach blends data-driven growth systems, AI-assisted targeting, and cross-functional collaboration to drive demand generation and revenue growth for B2B SaaS, manufacturing intelligence, and adjacent industries.
I’ve led multi-channel demand strategies—from inbound and outbound paid search to social and programmatic—while aligning marketing with sales for better lead quality and faster conversion. I’m passionate about landing page optimization, attribution, and experimentation that continuously improves funnel performance and budget efficiency. I enjoy mentoring teams, communicating actionable insights through dashboards, and staying ahead of the curve with AI-driven marketing tactics.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Digital Marketing and Demand Generation at Milk Moovement
December 31, 2024 - September 15, 2025Spearheaded Milk Moovement's inaugural inbound strategy, launched hand-raiser demo campaigns, revamped inbound paid search and LinkedIn engagement, and implemented AB testing on landing pages and lead nurturing to accelerate MQLs and pipeline.
Director of Digital Marketing and Demand Generation at Milk Moovement
January 1, 2024 - October 14, 2025Spearheaded Milk Moovement’s inaugural inbound strategy, launched hand-raiser landing pages, and rebuilt inbound from the ground up. Drove multi-channel engagement (paid search, LinkedIn), executed AB tests on landing pages, and developed a robust lead-scoring and nurturing flow.
Head of Demand Generation and Performance Marketing at Valona Intelligence
January 1, 2024 - PresentLead demand generation and performance marketing initiatives, leveraging AI-driven campaign optimization and predictive targeting to drive real-time market insights and opportunity capture; achieved a 3x ROAS and contributed 35% of closed-wins in 2024 while expanding multi-channel demand programs.
Director of Digital Marketing and Demand Generation at Milk Moovement
January 1, 2024 - September 15, 2025Led inaugural inbound strategy and hands-on demand generation for North America and Oceania. Created 'hand-raiser' landing-page campaigns, launched Google and Microsoft Ads, and deployed strategic LinkedIn campaigns to engage key decision-makers. Implemented landing-page AB testing, built a robust HubSpot lead-scoring and nurturing program, and showcased cost-savings and profit improvements through a formal case study.
Senior Manager, Demand Generation and Performance Marketing at Valona Intelligence
January 1, 2024 - PresentSenior marketing lead for a real-time competitive intelligence SaaS platform. Drove a comprehensive, multi-channel demand strategy across paid search, LinkedIn paid social, organic search, and programmatic ads. Achieved a 3x ROAS, contributed to 35% of closed-wins in 2024, and generated 23x average pipeline opportunities relative to closed-wins. Increased inbound MQLs by 83% YoY through full-funnel optimization and close sales alignment to improve lead quality and conversions. Delivered data-driven performance insights to optimize budget allocation and campaign tactics.
Director of Digital Marketing and Demand Generation at Milk Moovement
January 1, 2024 - September 15, 2025Pioneered inaugural inbound strategy and 'hand-raiser' landing page campaigns; redesigned inbound programs including paid search and LinkedIn campaigns to target ICP; implemented lead scoring and nurturing in HubSpot to drive MQLs.
Senior Manager, Demand Generation and Performance Marketing at Valona Intelligence
January 1, 2024 - PresentLed full-funnel demand generation and performance marketing initiatives; achieved a 3x ROAS and contributed to 35% of the company’s closed-wins in 2024; built multi-channel campaigns and content programs; optimized landing pages and A/B tests to improve conversion and lead quality.
Senior Manager, Demand Generation and Performance Marketing at Valona Intelligence
January 1, 2024 - PresentSenior leadership of demand generation and performance marketing driving multi-channel campaigns across paid search, social, organic, and programmatic channels. Increased revenue contribution with a 3X ROAS, created a full-funnel demand strategy, and enhanced lead quality and conversion rates through A/B testing and sales alignment.
Senior Paid Acquisition Marketing Manager, Demand Generation at Assent Compliance
December 31, 2023 - September 15, 2025Engineered high-impact paid search initiatives and LinkedIn campaigns targeting account lists; refined KPI framework to measure CAC, MQL, HRL, and opportunities; collaborated across Marketing Operations to align Salesforce reports and optimize ROI.
Senior Paid Acquisition Marketing Manager, Demand Generation at Assent Compliance
December 31, 2023 - September 15, 2025Engineered high-impact paid search initiatives and LinkedIn advertising tailored to target accounts, improved KPI framework with true CAC/MQL/HRL metrics, and collaborated with Marketing Operations to optimize Salesforce reporting and lead handoffs.
Senior Paid Acquisition Marketing Manager, Demand Generation at Assent
January 1, 2023 - October 14, 2025Engineered high-impact paid search programs on Google and Microsoft, pioneered account-based LinkedIn campaigns, and established a KPI framework with CAC/MQL/HRL tracking. Collaborated with Marketing Ops to optimize Salesforce reporting and ensured clean multi-language campaign tracking.
Senior Paid Acquisition Marketing Manager, Demand Generation at ASSENT COMPLIANCE
January 1, 2023 - September 15, 2025Engineered high-impact paid search initiatives on Google and Microsoft Ads to boost MQLs and HRLs across NA and EU. Implemented account-list targeting on LinkedIn, integrated display and InMail formats, and optimized budget allocation through a refined CAC and MQL/HRL framework. Collaborated with Marketing Operations to optimize Salesforce reporting and lead routing, ensuring scalable ROI across regions.
Search Engine Marketing Consultant at Adeptmind
December 31, 2022 - September 15, 2025Architected e-commerce Google Ad campaigns (paid search, Shopping, retargeting), monitored sales data and ROI, and collaborated with data scientists to drive AI-driven marketing optimizations.
Search Engine Marketing Consultant (Part Time) at Adeptmind
January 1, 2022 - October 14, 2025Architected ecommerce Google Ad campaigns (search, Shopping, retargeting), monitored sales data, and forecasted growth to drive 3–5x ROAS; collaborated with data scientists to build AI-driven SEM tooling for ecommerce clients (Shopify, PrestaShop, WooCommerce).
SEM Consultant at Adeptmind
January 1, 2022 - September 15, 2025Architected e-commerce Google Ad campaigns (search, Shopping, retargeting) and tracked ROI to guide client investments. Forecasted sales growth, partnered with data science to develop AI-driven optimization features, and supported Shopify, PrestaShop, and WooCommerce platforms with ROI-focused strategies.
Search Engine Marketing Consultant at Adeptmind
January 1, 2022 - September 15, 2025Architected e-commerce Google Ads campaigns (paid search, Shopping, retargeting); collaborated with data scientists to develop AI-enabled SEM solutions; tracked ROI and forecasted sales growth for clients.
Paid Acquisition Manager, Digital Marketing at Softchoice
December 31, 2021 - September 15, 2025Allocated market-driven funds to lead generation campaigns; managed top-of-funnel and MQL programs across SEM, social, and content syndication; led the multi-channel rebrand campaign across Google Ads, LinkedIn, and RollWorks.
College Instructor at ILAC College
December 31, 2021 - September 15, 2025Instructed Project Management courses, developed syllabus and materials, and supported student-faculty engagement through events and assessments.
Paid Acquisition Manager, Digital Marketing at Softchoice
December 31, 2021 - September 15, 2025Managed market-driven funds for lead generation campaigns, executed top-of-funnel and MQL programs, and led a rebranding effort across Google Ads, LinkedIn, and ABM platforms, coordinating with vendors and partners.
College Instructor (Project Management) at ILAC College
January 1, 2021 - October 14, 2025Instructed project management courses, developed comprehensive course content and study materials, and facilitated student-faculty engagement through events and coordinated assessments.
Paid Acquisition Manager, Digital Marketing at Softchoice
January 1, 2021 - October 14, 2025Allocated market-driven funds to lead-gen campaigns across search, social, and content syndication; delivered top-of-funnel and MQL programs; led rebranding and ABM campaigns and managed partner/vendor collaborations; planned digital conference initiatives.
College Instructor at ILAC College
January 1, 2021 - September 15, 2025Instructed Project Management courses for certificate programs, developed course content, and supported student-faculty engagement through connected events and activities.
Paid Acquisition Manager, Digital Marketing at Softchoice
January 1, 2021 - September 15, 2025Allocated market-driven funds to lead-gen campaigns across digital events, webinars, and eBooks. Managed top-of-funnel programs with SEM, social, and content syndication; led a rebranding campaign spanning Google Ads, LinkedIn, and RollWorks (ABM). Coordinated with partners to execute demand gen activities and drove end-to-end digital conference programs with KPI measurement and post-mortem analysis.
College Instructor at ILAC College
January 1, 2021 - September 15, 2025Instructed Project Management and delivered course content, assessments, and examination development; supported student-faculty engagement through events and mentorship.
Demand Generation/Search Engine Marketing Manager at Docebo
December 31, 2020 - September 15, 2025Designed and executed SEM campaigns aligned with sales goals to drive trial signups, demos, webinars, and brochure downloads; managed €200,000 monthly budget across multiple channels and regions.
Demand Generation/Search Engine Marketing Manager at Docebo
January 1, 2020 - October 14, 2025Designed and executed SEM campaigns aligned with sales goals (trial signups, demo requests, webinars). Managed €200,000 monthly budget across paid search, remarketing, display, YouTube, and discovery ads; oversaw cross-region operations and performance reporting.
Demand Generation/Search Engine Marketing Manager at Docebo
January 1, 2020 - September 15, 2025Designed and executed SEM campaigns to drive trial signups, demos, webinars, and brochure downloads. Managed €200,000 monthly budget across paid search, remarketing, display, YouTube, and discovery; collaborated with content and web teams to test landing pages and refresh display ads, ensuring alignment with brand and sales goals.
Demand Generation/Search Engine Marketing Manager at Docebo
January 1, 2020 - September 15, 2025Designed and executed SEM campaigns to drive trial signups, demo requests, webinars, and brochure downloads; managed €200,000 monthly budget across paid search, remarketing, display, YouTube, and discovery ads across multiple regions.
National SEM Account Manager at ClientFlo Technologies
December 31, 2019 - September 15, 2025Led client campaigns end-to-end, including keyword bidding, budget management, landing page optimization, and SEO-driven content; managed 50+ client portfolios across industries.
National SEM Account Manager at ClientFlo Technologies
December 31, 2019 - September 15, 2025Led client campaigns, keyword bidding, budget management, landing page optimization, SEO-driven content strategy, and client communications for 50+ businesses.
National SEM Account Manager at ClientFlo Technologies
January 1, 2019 - October 14, 2025Spearheaded campaign strategy for 50+ clients, including WordPress site development, PPC lead generation, and SEO content strategies; managed keyword bidding, budgets, and conversions to maximize ROI.
National SEM Account Manager at CLIENTFLO TECHNOLOGIES
January 1, 2019 - September 15, 2025Oversaw client campaigns end-to-end, including WordPress site development, SEO/SEM lead generation, and organic ranking strategies. Led keyword research, budget allocation, and optimization across 50+ clients; produced high-visibility content strategies and conversion-focused landing pages.
Marketing Manager at Pearson Education
December 31, 2014 - September 15, 2025Drove online lead generation for graduate programs; launched video landing pages, lead assets, and pipelines; managed annual budgets and competitive landscape analyses.
Marketing Manager at Pearson Education
December 31, 2014 - September 15, 2025Led online lead generation, pipeline cultivation, program launches, and budget planning for multiple university programs; produced extensive lead volumes and ROI-focused campaigns.
Marketing Manager at Pearson Canada
January 1, 2014 - October 14, 2025Generated online leads for university programs; drove 15,000+ leads in 2013 through SEM, SEO, portals, referrals, and outreach; implemented pipeline initiatives, video landing pages, and budget planning.
Marketing Manager at PEARSON EDUCATION
January 1, 2014 - September 15, 2025Directed online lead generation and program launches for university partners; built campaigns across SEM, SEO, portals, and referrals. Achieved 15,000+ leads in 2013 and sustained CPL targets; developed pipeline programs with email, webinars, and engaging assets.
Internet Marketing/Social Media Specialist at RankHigher.ca
December 31, 2011 - September 15, 2025Managed holistic digital strategy including SEO/SEM, link-building, content creation, and social media branding for B2B clients.
Internet Marketing/Social Media Specialist at Rankhigher.ca
January 1, 2011 - October 14, 2025Delivered holistic digital strategy for B2B clients across web management, SEO, SEM, content, and social media; crafted client proposals and led branding and social campaigns.
Internet Marketing/Social Media Specialist at RANKHIGHER.CA
January 1, 2011 - September 15, 2025Led holistic digital strategy including SEO/SEM, link-building, content creation, and social media campaigns to secure top search rankings for B2B clients.
Internet Marketing/Social Media Specialist at RankHigher.ca
January 1, 2011 - September 15, 2025Led holistic digital strategy across SEO, SEM, content, and social branding; contributed to client proposals and performance assessments.
Sales & Account Coordinator at Canwest Media – Global TV & E! Entertainment
December 31, 2010 - September 15, 2025Managed broadcast contracts and negotiations, cross-functional collaboration for campaign execution, and weekly/quarterly performance reporting.
Sales & Account Coordinator at CanWest Media, Global Television
January 1, 2010 - October 14, 2025Managed broadcast contracts, negotiated program adjustments, and delivered strategic reporting to exceed sales targets; collaborated cross-functionally to ensure flawless campaign execution.
Sales & Account Coordinator at CANWEST MEDIA – GLOBAL TV & E! ENTERTAINMENT
January 1, 2010 - September 15, 2025Managed broadcast contracts, negotiated program adjustments, and produced weekly/quarterly performance reports to exceed sales targets and ensure inventory alignment.
Sales & Account Coordinator at Canwest Media – Global TV & E! Entertainment
January 1, 2010 - September 15, 2025Managed broadcast contracts, negotiated program adjustments, and produced weekly/quarterly performance reporting to exceed sales targets.
Defined Benefits/Contribution Specialist at Fidelity Investments
December 31, 2008 - September 15, 2025Managed pension calculations, client education, and portfolio administration for high-volume plans.
Defined Benefits/Contribution Specialist at Fidelity Investments
January 1, 2008 - October 14, 2025Specialized in high-volume pension calculations and plan education; managed client portfolios with pensions, distributions, rollovers, and investments.
Defined Benefits/Contribution Specialist at FIDELITY INVESTMENTS
January 1, 2008 - September 15, 2025Handled high-volume pension calculations and benefit packages; provided client education on plan details and distribution options; managed a diverse financial portfolio including loans, distributions, and 401k contributions.
Defined Benefits/Contribution Specialist at Fidelity Investments
January 1, 2008 - September 15, 2025Processed high-volume pension calculations, educated clients on plan details, and managed a diverse financial portfolio including loans and distributions.
Education
Bachelor of Commerce (B-Comm) – Marketing & Retail Management at Ryerson University
January 11, 2030 - January 1, 2005Bachelor of Commerce (B-Comm) – Marketing & Retail Management at Ryerson University
January 11, 2030 - January 1, 2005Bachelor of Commerce (B-Comm) – Marketing & Retail Management at Ryerson University
January 11, 2030 - January 1, 2005Bachelors of Commerce (B-Comm) – Marketing & Retail Management at Ryerson University
January 11, 2030 - January 1, 2005Qualifications
Google AdWords Certification
January 11, 2030 - September 15, 2025Google Analytics Certification
January 11, 2030 - September 15, 2025Bing Accredited Professional
January 11, 2030 - September 15, 2025Inbound Sales Certification
January 1, 2017 - September 15, 2025Defined Contribution Specialist Certificate
January 1, 2005 - September 15, 2025Defined Benefits Specialist Certificate
January 1, 2006 - September 15, 2025Google AdWords Certification
January 11, 2030 - September 15, 2025Google Analytics Certification
January 11, 2030 - September 15, 2025Bing Accredited Professional
January 11, 2030 - September 15, 2025Inbound Sales Certification (HubSpot)
January 1, 2017 - September 15, 2025Defined Contribution Specialist Certificate
January 1, 2005 - December 31, 2005Defined Benefits Specialist Certificate
January 1, 2006 - September 15, 2025Google AdWords Certification
January 11, 2030 - September 15, 2025Google Analytics Certification
January 11, 2030 - September 15, 2025Bing Accredited Professional
January 11, 2030 - September 15, 2025Inbound Sales Certification (HubSpot)
January 11, 2030 - September 15, 2025Defined Contribution Specialist Certificate (Fidelity Investments)
January 11, 2030 - September 15, 2025Defined Benefits Specialist Certificate (Fidelity Investments)
January 11, 2030 - September 15, 2025HubSpot Inbound Certification
January 1, 2017 - October 14, 2025Defined Contribution Specialist Certificate
January 1, 2005 - October 14, 2025Defined Benefits Specialist Certificate
January 1, 2006 - October 14, 2025Google AdWords Certification
January 11, 2030 - October 14, 2025Google Analytics Certification
January 11, 2030 - October 14, 2025Industry Experience
Software & Internet, Media & Entertainment, Manufacturing, Education, Healthcare, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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