I'm graduated in Design and have a postgraduate degree in User-Centered Design from Universidade Positivo. I've been working in the digital area for more than 10 years with websites, apps and systems (SaaS and dashboards). I have experience working on end-to-end processes, from understanding the company's requirements and strategies, market and user research, conducting creative processes with the teams involved to creating prototypes and usability tests and specifying technical requirements for developers. In addition, my work is always focused on data, metrics and goals. In my routine I use tools as Adobe Creative Suite, Figma and online tools like Miro, MindMeister, Notion and so on. I have experience with agile work and methodologies such as Scrum and Kanban.

Beatriz Mazzorana

I'm graduated in Design and have a postgraduate degree in User-Centered Design from Universidade Positivo. I've been working in the digital area for more than 10 years with websites, apps and systems (SaaS and dashboards). I have experience working on end-to-end processes, from understanding the company's requirements and strategies, market and user research, conducting creative processes with the teams involved to creating prototypes and usability tests and specifying technical requirements for developers. In addition, my work is always focused on data, metrics and goals. In my routine I use tools as Adobe Creative Suite, Figma and online tools like Miro, MindMeister, Notion and so on. I have experience with agile work and methodologies such as Scrum and Kanban.

Available to hire

I’m graduated in Design and have a postgraduate degree in User-Centered Design from Universidade Positivo. I’ve been working in the digital area for more than 10 years with websites, apps and systems (SaaS and dashboards). I have experience working on end-to-end processes, from understanding the company’s requirements and strategies, market and user research, conducting creative processes with the teams involved to creating prototypes and usability tests and specifying technical requirements for developers. In addition, my work is always focused on data, metrics and goals.

In my routine I use tools as Adobe Creative Suite, Figma and online tools like Miro, MindMeister, Notion and so on. I have experience with agile work and methodologies such as Scrum and Kanban.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Sr. Product Designer at Rodek Systems
September 1, 2021 - Present
Research to understand user needs and propose strategies to resolve them by achieving business objectives and goals. Quantitative and qualitative market and UX research, advanced prototyping, and user testing using Figma, user journeys, and personas mapping. Collaborate with design system guardians and collectives to implement user-centered design. Data analysis and customer results to justify design decisions. User research refinement, user-centered design, and working with teams to ensure new feature development. Monitor and improve key metrics and standards consistency.
Sr. Product Designer at yampa
August 31, 2021 - July 28, 2025
Research to understand user needs and propose strategies to resolve them by achieving business objectives and goals. Quantitative and qualitative market and UX research, product design by user journeys and personas mapping. Data analysis and customer needs to justify design decisions. Collaborated with design system guardians and cross-functional teams to ensure consistency, working closely with development to implement designs, design system updates, and user interface consistency.
Sr. Product Designer at yampa
December 31, 2020 - July 28, 2025
Making quantitative and qualitative market and user researches. Conducting UX design workshops with stakeholders, making usability tests with users, creating user flows. Gathering insights from qualitative and quantitative metrics as well as client feedback. To drive improvements that solve user problems and increase usability. Working through all product design phases covering everything from features and improvements to product roadmap. Collaborating with pre-sales, customer success, and relevant teams to understand user requirements and design effective user interfaces. Creating graphic materials using Adobe Illustrator and Photoshop.
UX/UI Designer at Inteliger
December 31, 2017 - July 28, 2025
Making qualitative market and user researches. Working closely with developers to ensure designs are implemented accurately and according to design specifications. Creating prototypes and UI designs using Sketch and Adobe Illustrator. Designing and creating visually appealing, intuitive, functional, and consistent user interfaces conforming to brand standards.
Autonomous/Freelancer
March 31, 2016 - July 28, 2025
Making quantitative and qualitative market and user research, making usability tests with users, creating user flows. Gathering insights from qualitative and quantitative metrics as well as client feedback. Working improvements that solve user problems and increase usability. User research refinement throughout projects covering everything from features and improvements to product roadmap. Collaborating with stakeholders to understand user requirements and design effective user interfaces. Creating graphic materials and UI designs using Sketch, Figma, and Adobe XD. Designing and creating visually appealing, intuitive, functional, and consistent user interfaces conforming to brand standards.
UX/UI Designer at PlugApps
August 31, 2015 - July 28, 2025
Conducted field research with prospects. Making quantitative and qualitative market and user research, making usability tests with users, sketching user flows. Working through all product design phases on creating, translating complex user needs into intuitive experiences. Collaborating with engineering and business development teams. Creating prototypes and user interface designs using Sketch and Adobe XD. Designed visually appealing, intuitive, functional, and consistent user interfaces conforming to brand standards across web and mobile platforms.

Education

Bachelor at Faculdades Integradas do Brasil - UniBrasil
July 1, 2006 - July 31, 2010
Post-graduation at Universidade Positivo
March 1, 2015 - October 31, 2016

Qualifications

Product Led Growth
January 11, 2030 - July 28, 2025
Web Design Developer
January 11, 2030 - July 28, 2025
UX Metrics
January 11, 2030 - July 28, 2025
UX Camp
January 11, 2030 - July 28, 2025
UX para Web Designers
January 11, 2030 - July 28, 2025
Web Design Responsivo
January 11, 2030 - July 28, 2025
Accessible UX
January 11, 2030 - July 28, 2025
Personas
January 11, 2030 - July 28, 2025
HTML5
January 11, 2030 - July 28, 2025
SEO
January 11, 2030 - July 28, 2025
Arquitetura de informação
January 11, 2030 - July 28, 2025
Value proposition Design
January 11, 2030 - July 28, 2025
Layout grids
January 11, 2030 - July 28, 2025
Growth Hacking
January 11, 2030 - July 28, 2025
Lean inception
January 11, 2030 - July 28, 2025
UX Writing
January 11, 2030 - July 28, 2025
Emotional intelligence
January 11, 2030 - July 28, 2025
Healthy leadership
January 11, 2030 - July 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services