Beatrice Hys

Available to hire

Skills

Experience Level

Language

English
Fluent
Chinese
Fluent
Malay
Advanced

Work Experience

Marketing Specialist at Maybank
May 1, 2022 - December 1, 2022
Results-driven marketing specialist with proven success in social media growth, multi-market campaign execution, influencer coordination, and cross-functional collaboration. Led end-to-end content strategy for Facebook, Instagram, LinkedIn, X, TikTok, and YouTube; oversaw brand activations and events; collaborated with cross-functional teams to optimize paid and organic campaigns. Onboarded and managed external creative agencies, guiding briefings, design direction, approvals, and delivery to maintain brand consistency. Implemented localized content and hyperlocal campaigns in markets including Japan, Taiwan, and South Africa.

Education

Bachelor of Commerce in Marketing at University of Canterbury (UC)
February 20, 2023 - December 20, 2024
American Degree Transfer Program at Sunway University
June 1, 2020 - November 1, 2022
Asia Study Program at Kansai Gaidai University, Japan
August 1, 2021 - December 1, 2021
Bachelor of Commerce in Marketing at University of Canterbury (UC)
February 1, 2023 - December 1, 2024
American Degree Transfer Program at Sunway University
June 1, 2020 - November 1, 2022
Asia Study Program at Kansai Gaidai University, Japan
August 1, 2021 - December 1, 2021

Qualifications

Valedictorian
January 11, 2030 - March 12, 2026

Industry Experience

Education, Media & Entertainment, Retail, Software & Internet, Financial Services, Professional Services

Skills

Experience Level