Beatriz Ferreira

Brand & Content-focused role delivering content strategy for social platforms, editorial planning, and brand communications; led initiatives for content creation, tone alignment, and cross-functional collaboration.

Brand & Content; Independent Project; Customer Experience Analyst – Communication & Process Support

Independent Project focusing on brand and content; Lead planning and execution of content strategies for social media platforms; Developed and produced Instagram content (Reels, Stories, and Feed) with a strong focus on branding; Built brand voice, storytelling, and positioning aligned with digital presence goals; Produced video content aimed at strengthening audience connection and brand identity; Wrote scripts, captions, and copy consistent with brand tone and messaging; Organized editorial calendars and guided overall communication direction.