I am a Head of Marketing with 10 years of experience across luxury, fashion, and automotive. I excel at building full-funnel strategies, leading high-performing teams, and driving measurable growth in brand value. I thrive on telling compelling brand stories through performance marketing, CRM, and customer retention programs, while delivering ROI across multi-channel campaigns.…

Beck James Connell

I am a Head of Marketing with 10 years of experience across luxury, fashion, and automotive. I excel at building full-funnel strategies, leading high-performing teams, and driving measurable growth in brand value. I thrive on telling compelling brand stories through performance marketing, CRM, and customer retention programs, while delivering ROI across multi-channel campaigns.…

Available to hire

I am a Head of Marketing with 10 years of experience across luxury, fashion, and automotive. I excel at building full-funnel strategies, leading high-performing teams, and driving measurable growth in brand value.

I thrive on telling compelling brand stories through performance marketing, CRM, and customer retention programs, while delivering ROI across multi-channel campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Head of Marketing at Private White VC
January 1, 2025 - Present
Leads brand and performance marketing across all channels including organic, paid, CRM, retail and MTM. Owns strategic planning, campaign calendars, and marketing budgets across the business. Manages and grows the in-house team with clear delegation, hiring plans and high delivery standards. Oversees The Copper Club loyalty program, driving retention through segmentation and tailored journeys. Delivers monthly events, seasonal campaigns and in-store activations to support brand growth and sales. Maintains consistent brand storytelling across every customer touchpoint—digital, physical, and experiential. Reports on key outcomes and strategic insights to directors.
Senior Marketing Executive at Bentley x Private White VC
January 1, 2020 - January 1, 2022
Represents Bentley x Private White VC with Rolls-Royce UK collaborations; leads loyalty program initiatives and partner activations. Oversees segmentation and tailored customer journeys, planning and delivering events and campaigns to enhance brand exposure and retention while maintaining CI and partner standards. Collaborates closely with sales, product and partner teams to align on strategic goals and ROI.
Marketing Manager at Rybrook Jaguar Land Rover
January 1, 2019 - January 1, 2020
Developed and executed multi-channel marketing across CRM, digital advertising, SEO, direct mail, and social media. Led organic and paid social campaigns across multiple JLR franchises to boost brand visibility and customer engagement. Managed manufacturer and franchise websites, ensuring content met brand CI guidelines. Planned and executed campaigns with strategic alignment and clear ROI tracking.

Education

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Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services

Skills

Experience Level