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With 10+ years across fashion, tech, wellness, and education, I’ve led branding and creative direction for early-stage startups and eight-figure brands, often stepping in when things are taking off or pivoting midflight. I bring calm, clarity, and creative direction when the idea is strong but the product, brand, or strategy still needs building. I help founders turn early-stage thinking into something clear, sellable, and scalable. Founder of the School of NEON (2025–present) and Head of Creative at ARIE (since 2023), I’ve built brand identities, voices, and go-to-market strategies from the ground up. I’ve led multi-artist course launches, built scalable content systems, and shaped investor communications. My work spans brand identity, marketing, and growth campaigns, with a focus on turning concepts into profitable, well-positioned brands.…With 10+ years across fashion, tech, wellness, and education, I’ve led branding and creative direction for early-stage startups and eight-figure brands, often stepping in when things are taking off or pivoting midflight. I bring calm, clarity, and creative direction when the idea is strong but the product, brand, or strategy still needs building. I help founders turn early-stage thinking into something clear, sellable, and scalable. Founder of the School of NEON (2025–present) and Head of Creative at ARIE (since 2023), I’ve built brand identities, voices, and go-to-market strategies from the ground up. I’ve led multi-artist course launches, built scalable content systems, and shaped investor communications. My work spans brand identity, marketing, and growth campaigns, with a focus on turning concepts into profitable, well-positioned brands.

Beck Pearson

PRO

Creative Director, Brand Strategist, Art Director, +2

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With 10+ years across fashion, tech, wellness, and education, I’ve led branding and creative direction for early-stage startups and eight-figure brands, often stepping in when things are taking off or pivoting midflight. I bring calm, clarity, and creative direction when the idea is strong but the product, brand, or strategy still needs building. I help founders turn early-stage thinking into something clear, sellable, and scalable. Founder of the School of NEON (2025–present) and Head of Creative at ARIE (since 2023), I’ve built brand identities, voices, and go-to-market strategies from the ground up. I’ve led multi-artist course launches, built scalable content systems, and shaped investor communications. My work spans brand identity, marketing, and growth campaigns, with a focus on turning concepts into profitable, well-positioned brands.…With 10+ years across fashion, tech, wellness, and education, I’ve led branding and creative direction for early-stage startups and eight-figure brands, often stepping in when things are taking off or pivoting midflight. I bring calm, clarity, and creative direction when the idea is strong but the product, brand, or strategy still needs building. I help founders turn early-stage thinking into something clear, sellable, and scalable. Founder of the School of NEON (2025–present) and Head of Creative at ARIE (since 2023), I’ve built brand identities, voices, and go-to-market strategies from the ground up. I’ve led multi-artist course launches, built scalable content systems, and shaped investor communications. My work spans brand identity, marketing, and growth campaigns, with a focus on turning concepts into profitable, well-positioned brands.

Available to hire

Lisbon, Portugal

With 10+ years across fashion, tech, wellness, and education, I’ve led branding and creative direction for early-stage startups and eight-figure brands, often stepping in when things are taking off or pivoting midflight. I bring calm, clarity, and creative direction when the idea is strong but the product, brand, or strategy still needs building. I help founders turn early-stage thinking into something clear, sellable, and scalable.

Founder of the School of NEON (2025–present) and Head of Creative at ARIE (since 2023), I’ve built brand identities, voices, and go-to-market strategies from the ground up. I’ve led multi-artist course launches, built scalable content systems, and shaped investor communications. My work spans brand identity, marketing, and growth campaigns, with a focus on turning concepts into profitable, well-positioned brands.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Work Experience

Founder at School of NEON

January 1, 2025 - Present

Built and lead an online business school helping product-based creative founders turn ideas into profitable, well-positioned brands.

Head of Creative at ARIE

January 1, 2023 - Present

Brought in by the founders to concept, build, and launch ARIE — now a multi-figure global art education platform. Developed the brand identity, voice, and creative strategy from the ground up. Directed multi-artist course launches. Built scalable systems for content production, artist onboarding, and marketing campaigns.

Creative Director at ARIE Academy

January 1, 2024 - Present

Created and led ARIE’s flagship professional development program for artists transitioning from hobbyist to professional. Built the brand identity, pricing, selling, positioning, and visibility; led course launches and marketing campaigns.

Director of Creative at Karin Dimitrova (client project)

January 1, 2023 - Present

Led the rebrand and digital relaunch for Karin Dimitrova’s multi‑eight-figure wellness brand. Rebuilt the full brand identity, website, and content ecosystem; developed scalable funnel for acquisition across channels.