Available to hire
STRATEGIC MARKETER WHO MAKES COMPETITORS NERVOUS.
From boutique brands to major market players, I’ve spent 5+ years proving one truth: the best marketing
doesn’t feel like marketing. $75K budgets. 3,500-person events. Viral social moments. Every campaign is designed to dominate. I build brands that are impossible to ignore.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Strategist & Consultant at Scheme Marketing
January 1, 2018 - PresentArchitected integrated marketing ecosystems for small businesses, transforming brand positioning through strategic content and design frameworks. Pioneered community-first social strategies that turned passive audiences into active brand advocates. Spearheaded content transformation for Airbnb and luxury travel brands, creating conversion-focused narratives that moved users from discovery to booking. Orchestrated omni-channel social presence across platforms, cultivating highly engaged communities.
Digital Paid Ads Manager (Contract) at Interkom Marketing Agency
January 1, 2024 - October 24, 2025Managed $75K+ annual media investments across hospitality and tourism portfolios, including Designation Markham and Flato Markham Theatre. Engineered acquisition strategies across Google, Meta, and LinkedIn. Developed data-driven seasonal campaigns for luxury resort properties, driving measurable lift across all client KPIs. Translated performance data into strategic narratives for C-suite stakeholders.
Client Relations Manager / Marketing Coordinator (Contract) at 365 Sports Inc
January 1, 2017 - October 24, 2025Managed end-to-end client experiences for corporate and sporting events. Cultivated premium vendor relationships to deliver event solutions within budget. Served as client liaison and on-site lead during live events. Coordinated production and technical teams to ensure flawless execution.
Events & Marketing Team Lead at Monster Energy
January 1, 2015 - October 24, 2025Developed and executed experiential marketing events and activation strategies. Conducted product education sessions and managed new product launches. Analyzed engagement metrics to inform strategic optimizations.
Destination Event Coordinator (Contract) at I Love Travel
January 1, 2016 - October 24, 2025Orchestrated travel programs for 3,500+ students across premium Caribbean destinations. Negotiated resort partnerships and developed destination content. Implemented feedback systems to refine guest experiences.
Education
Graduate Certificate, Marketing Management & Strategy at Fanshawe College
January 11, 2030 - January 1, 2020Honours BA, Geography & Psychology at Wilfrid Laurier University
January 11, 2030 - January 1, 2012Advanced Diploma, Tourism Marketing Management at Georgian College
January 11, 2030 - January 1, 2008Qualifications
Google Analytics Certification
January 1, 2024 - October 24, 2025Google AdWords Certification
January 1, 2024 - October 24, 2025HubSpot Content Marketing Certification
January 1, 2018 - October 24, 2025Mimic Pro: Digital Marketing Simulation
January 1, 2020 - October 24, 2025Salesforce CRM Fundamentals
January 1, 2020 - October 24, 2025NCCP Level 2 Gymnastics Coach
January 1, 2008 - October 24, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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