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As the Founder & Lead Designer at Struxent, a web studio, I lead comprehensive website projects from strategy to execution, focusing on transforming service-based and product-based brands' online presence into powerful growth assets. My work is rooted in strategic web design, UX and conversion strategy, and website architecture, utilizing tools such as Framer, Shopify, and Wix Studio. With a Bachelor's degree in Management from the University of Airlangga, I combine business acumen with psychology-backed UX principles to create high-performing websites that align with business goals. Collaborating closely with founders, I aim to enhance brand positioning, attract quality leads, and deliver websites that serve as long-term business assets.…As the Founder & Lead Designer at Struxent, a web studio, I lead comprehensive website projects from strategy to execution, focusing on transforming service-based and product-based brands' online presence into powerful growth assets. My work is rooted in strategic web design, UX and conversion strategy, and website architecture, utilizing tools such as Framer, Shopify, and Wix Studio. With a Bachelor's degree in Management from the University of Airlangga, I combine business acumen with psychology-backed UX principles to create high-performing websites that align with business goals. Collaborating closely with founders, I aim to enhance brand positioning, attract quality leads, and deliver websites that serve as long-term business assets.

Bella Rizp

Web Designer, Web Developer, Content Creator, +2

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As the Founder & Lead Designer at Struxent, a web studio, I lead comprehensive website projects from strategy to execution, focusing on transforming service-based and product-based brands' online presence into powerful growth assets. My work is rooted in strategic web design, UX and conversion strategy, and website architecture, utilizing tools such as Framer, Shopify, and Wix Studio. With a Bachelor's degree in Management from the University of Airlangga, I combine business acumen with psychology-backed UX principles to create high-performing websites that align with business goals. Collaborating closely with founders, I aim to enhance brand positioning, attract quality leads, and deliver websites that serve as long-term business assets.…As the Founder & Lead Designer at Struxent, a web studio, I lead comprehensive website projects from strategy to execution, focusing on transforming service-based and product-based brands' online presence into powerful growth assets. My work is rooted in strategic web design, UX and conversion strategy, and website architecture, utilizing tools such as Framer, Shopify, and Wix Studio. With a Bachelor's degree in Management from the University of Airlangga, I combine business acumen with psychology-backed UX principles to create high-performing websites that align with business goals. Collaborating closely with founders, I aim to enhance brand positioning, attract quality leads, and deliver websites that serve as long-term business assets.

Available to hire

As the Founder & Lead Designer at Struxent, a web studio, I lead comprehensive website projects from strategy to execution, focusing on transforming service-based and product-based brands’ online presence into powerful growth assets. My work is rooted in strategic web design, UX and conversion strategy, and website architecture, utilizing tools such as Framer, Shopify, and Wix Studio.

With a Bachelor’s degree in Management from the University of Airlangga, I combine business acumen with psychology-backed UX principles to create high-performing websites that align with business goals. Collaborating closely with founders, I aim to enhance brand positioning, attract quality leads, and deliver websites that serve as long-term business assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Founder & Lead Designer at Struxent

February 10, 2023 - Present

I founded Struxent to help service-based and product-based brands turn their websites into growth assets. As Founder & Lead Designer, I lead every project from strategy to execution, combining business insight, psychology-backed UX, and high-end design. What I do: 1. Lead end-to-end website projects, from discovery, positioning, and UX strategy to design and launch 2. Translate business goals into clear site structure, messaging hierarchy, and conversion paths 3. Design and build high-performing websites using tools like Framer, Shopify, and Wix Studio 4. Partner closely with founders to elevate brand positioning, pricing confidence, and lead quality 5. Oversee creative direction to ensure every website balances clarity, aesthetics, and performance Selected work & impact: 1. Maison Élan (Paris) – Designed a refined, story-driven website for a contemporary fine dining restaurant, translating an elevated in-person experience into a digital presence that reflects its artistic identity and premium positioning. 2. Écurie Valmont – Crafted a high-end digital presence for an equestrian and luxury lifestyle brand, focusing on clean structure, restrained elegance, and brand authority to reflect exclusivity while remaining modern and accessible. Across projects, my work helps clients strengthen their digital presence, attract higher-quality buyers, raise their rates with confidence, and convert more aligned leads.