Hi, I’m Marcella Bellio, a strategic and creative brand and marketing professional with 6+ years of international experience across fast-paced corporate, startup, and agency environments in EMEA and NAMER. I specialize in leading brand development and marketing communication across platforms, driving end-to-end project execution, cross-functional collaboration, and brand consistency that fuels growth. I thrive on a hands-on, design-thinking approach that blends data-informed strategy with stakeholder management to craft compelling brand narratives. In my recent roles, I’ve shaped brands across hospitality, professional services, and tech, from McKinsey's Brand & Visual Communications to Traininpink's growth engine. I’m passionate about translating insights into visually cohesive identity systems, adaptable campaigns, and growth-focused go-to-market assets, while mentoring teams and nurturing strong partnerships with product, marketing, and external agencies.

Marcella Bellio

Hi, I’m Marcella Bellio, a strategic and creative brand and marketing professional with 6+ years of international experience across fast-paced corporate, startup, and agency environments in EMEA and NAMER. I specialize in leading brand development and marketing communication across platforms, driving end-to-end project execution, cross-functional collaboration, and brand consistency that fuels growth. I thrive on a hands-on, design-thinking approach that blends data-informed strategy with stakeholder management to craft compelling brand narratives. In my recent roles, I’ve shaped brands across hospitality, professional services, and tech, from McKinsey's Brand & Visual Communications to Traininpink's growth engine. I’m passionate about translating insights into visually cohesive identity systems, adaptable campaigns, and growth-focused go-to-market assets, while mentoring teams and nurturing strong partnerships with product, marketing, and external agencies.

Available to hire

Hi, I’m Marcella Bellio, a strategic and creative brand and marketing professional with 6+ years of international experience across fast-paced corporate, startup, and agency environments in EMEA and NAMER. I specialize in leading brand development and marketing communication across platforms, driving end-to-end project execution, cross-functional collaboration, and brand consistency that fuels growth. I thrive on a hands-on, design-thinking approach that blends data-informed strategy with stakeholder management to craft compelling brand narratives.

In my recent roles, I’ve shaped brands across hospitality, professional services, and tech, from McKinsey’s Brand & Visual Communications to Traininpink’s growth engine. I’m passionate about translating insights into visually cohesive identity systems, adaptable campaigns, and growth-focused go-to-market assets, while mentoring teams and nurturing strong partnerships with product, marketing, and external agencies.

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Experience Level

Intermediate
Intermediate

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Senior Brand Designer at Traininpink
February 1, 2025 - Present
Strategic brand leadership across digital and offline channels, owning brand strategy, visual identity, and governance; collaborated cross-functionally with Product, Marketing, and Customer Experience; managed external agencies and production vendors; mentored junior creatives.
Brand & Visual Communication Designer at McKinsey & Company
December 1, 2024 - October 8, 2025
Brand and visual communications partner to consultants; translated insights into branded materials; ensured alignment with brand standards; supported executive workshops, thought leadership, and business development; delivered high-quality creative under tight deadlines.
Brand Marketing & Communication Specialist at HNH Hospitality Group
October 1, 2023 - October 8, 2025
Led corporate and property-level brand development for multi-brand hotels; managed integrated campaigns across digital, print, PR, influencer, and events; liaison with external PR agencies, content creators, and design studios; KPI tracking and adaptation of marketing plans.
Marketing & Communication Specialist at TeknoPoint Italia
March 1, 2022 - October 8, 2025
Executed marketing communication and brand support for a B2B HVAC company; produced promotional materials; oversaw content creation and coordination with digital and web agencies; supported brand refresh and repositioning.
Creative Designer (Freelance) at Multiple Clients
December 31, 2019 - October 8, 2025
Brand identity consultant delivering end-to-end design solutions for startups and small businesses; built online presence and campaigns; created full branding packages and kits for events and influencer activations.
Junior Creative Graphic Designer at Italian Exhibition Group
August 31, 2019 - October 8, 2025
Support events & brand communication through graphic design and creative assets.
Graphic Designer & Social Media Assistant at OnOff Communication Agency
August 31, 2018 - October 8, 2025
Graphic design and social media support for clients and campaigns.
Senior Brand Designer at Traininpink
February 1, 2025 - Present
Strategic brand leadership across digital and offline channels, including advertising, social media, content creation, product features, and events; ensure consistent brand presence through visual identity systems, guidelines, and governance; collaborate cross-functionally with Product, Marketing, and Customer Experience; manage external agencies and production vendors; mentor junior creatives.
Brand & Visual Communications Designer at McKinsey & Company
December 1, 2024 - October 8, 2025
Brand and visual communication partner to consultants across global markets; translated complex insights into branded content and presentations; ensured alignment with brand standards, tone of voice, and visual storytelling; supported executive workshops, thought leadership, and business development.
Brand Marketing & Communications Specialist at HNH Hospitality Group
October 1, 2023 - October 8, 2025
Led corporate and property-level brand development for a major multi-brand Italian hotel group; managed integrated campaigns across digital, print, PR, influencer, and events; primary liaison with external PR agencies, content creators, and design studios; KPI tracking and adaptation of marketing plans.
Marketing & Communications Specialist at TeknoPoint Italia
March 1, 2022 - October 8, 2025
Executed marketing communication and brand support for a B2B HVAC company; produced promotional materials and coordinated with digital and web agencies; supported brand refresh and repositioning; enhanced brand templates and sales enablement materials.
Creative Designer (Freelance) at Multiple Clients
January 1, 2019 - October 8, 2025
Brand identity consultant delivering end-to-end solutions for startups and small businesses, including identity, digital content, packaging, and campaign collateral; collaborated with owners to align storytelling with business goals and strengthen online presence.

Education

Master’s Degree in Creativity & Communication Design at IUSVE – Venice Mestre, IT
October 1, 2019 - March 1, 2022
Bachelor’s Degree in Marketing & Multimedia Communication at IUSVE – Verona, IT
October 1, 2015 - March 1, 2019
Master’s Degree in Creativity & Communication Design at IUSVE – Venice Mestre, IT
October 1, 2019 - March 1, 2022
Bachelor’s Degree in Marketing & Multimedia Communication at IUSVE – Verona, IT
October 1, 2015 - March 1, 2019

Qualifications

Innovation Management
January 11, 2030 - October 8, 2025
Data-driven Decision Making
January 11, 2030 - October 8, 2025
Business English
January 11, 2030 - October 8, 2025
Advanced Google Analytics
January 11, 2030 - October 8, 2025
Innovation Management (Erasmus University Rotterdam)
January 11, 2030 - October 8, 2025
Data-driven Decision Making (PwC)
January 11, 2030 - October 8, 2025
Business English (University of Washington)
January 11, 2030 - October 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Healthcare, Life Sciences, Manufacturing, Software & Internet, Consumer Goods, Education