I am a versatile graphic designer and branding specialist with over 15 years of experience. I excel at crafting compelling visual identities and user-centered designs. With WordPress web design expertise, I blend creativity and functionality to deliver captivating online experiences.
Employment and project experience
UI/UX Web Developer | Butler Branding (Remote)
03/14/2022 - 08/15/2023
As a Web Developer, I crafted UX Strategy Documents, constructed wireframes in Figma, and developed WordPress-based websites using Elementor Pro and Croccoblocks. Additionally, I meticulously managed site maintenance and updates for Butler’s clients. I actively engaged in client discovery meetings and flexibly contributed to various tasks, including supporting the graphic design department.
Lead Graphic Designer and Marketing Director | RU Recovery Ministry
April 2007 - January 2021
In my capacity as the lead designer, I directed the creative team and formulated primary design concepts for projects, delegating assignments to junior designers. I ensured strict adherence to brand guidelines and contributed to their refinement. As the Marketing Director, I devised and executed marketing strategies and ad campaigns, overseeing both digital and print initiatives. I am eager to bring my expertise to a full-time role within your organization.
Owner, Graphic Design, Brand Design, UI/UX Web Design and Development | IFBDesign
1 - January - 2014 | Present
Since establishing IFBDesign in 2014, I have navigated hundreds of successful contracts for design and web development services. With IFBDesign, I have served numerous small to medium-sized companies across diverse industries. I have both subcontracted work to others and been subcontracted by other agencies. As a designer, I’ve handled diverse projects, spanning from book covers and layouts to flyers, postcards, signage, and brochures. As a UI/UX web designer, I’ve crafted websites for numerous clients. I have also created numerous brand guides and logo designs. I am excited about the opportunity to apply my skills and experience in a full-time capacity within your organization.
Check Out My Portfolio Website
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Work Experience
Education
Qualifications
Client: Jess’s Cleaning, LLC
Project: Comprehensive Branding and Website Development
Duration: 4-6 Weeks
Completion Date: June
Overview:
Jess’s Cleaning, LLC, a new and growing cleaning service business, approached us to develop a complete brand identity and online presence from scratch. The goal was to create a professional, cohesive brand to stand out in the market and attract new clients.
Scope of Work:
Brand Strategy:
Conducted in-depth discussions to understand Jess’s Cleaning’s values, target audience, and business goals.
Developed a brand strategy aligned with the client’s vision of creating clean, joyful spaces.
Logo Design:
We created a clean, modern logo that reflects the professionalism and reliability of Jess’s Cleaning.
Designed multiple logo variations for different uses (print, web, social media).
Visual Identity:
We selected a color palette that conveys freshness and trust.
Choose typography that is both modern and easy to read.
Developed brand guidelines to ensure consistency across all materials.
Marketing Materials:
Designed business cards, flyers, and social media templates.
Created branded uniforms and vehicle graphics to enhance brand visibility.
Website Development:
Designed and developed a responsive, user-friendly website.
Challenges:
Creating a unique brand that stands out in a competitive market.
Ensuring the brand’s visual identity was both professional and approachable.
Developing a website that was easy for the client to update and maintain.
Results:
Successfully launched a cohesive brand that communicates Jess’s Cleaning’s values and services.
The new website has increased online visibility and client engagement.
Jess’s Cleaning has seen significant business growth, necessitating the hiring of additional employees.
Client Testimonial:
“Ben has been amazing! He helped me design my logo and my brand and created my website. He set up and showed me how to use Canva and maintained my site. I had no idea how or what to do with so much of this. I have a cleaning business and knew I needed to stand out! Ben has surpassed my expectations! He is knowledgeable and accommodating! He is honest, trustworthy, and very reasonable in his pricing. I give him 5 STARS! You won’t be disappointed at all! I am looking forward to future work with him!”
Conclusion:
The branding project for Jess’s Cleaning, LLC, exemplifies our commitment to creating tailored, effective branding solutions that help our clients grow. We are proud to have contributed to Jess’s success and look forward to future collaborations.
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