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I'm a strategic Learning Experience Designer with 8 years of experience delivering customized, optimized learning solutions across diverse industries. I blend business goals, instructional design, technology, and UX-informed visual design to craft cohesive, engaging learning journeys that drive results. I enjoy collaborating with SMEs and stakeholders to translate evolving curriculum needs into structured, applied learning experiences, bridging technical expertise with practical training and scalable digital platforms.…I'm a strategic Learning Experience Designer with 8 years of experience delivering customized, optimized learning solutions across diverse industries. I blend business goals, instructional design, technology, and UX-informed visual design to craft cohesive, engaging learning journeys that drive results. I enjoy collaborating with SMEs and stakeholders to translate evolving curriculum needs into structured, applied learning experiences, bridging technical expertise with practical training and scalable digital platforms.

Ben Abdallah El Arbi

Instructional Designer, UX Designer, Web Designer, +1

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I'm a strategic Learning Experience Designer with 8 years of experience delivering customized, optimized learning solutions across diverse industries. I blend business goals, instructional design, technology, and UX-informed visual design to craft cohesive, engaging learning journeys that drive results. I enjoy collaborating with SMEs and stakeholders to translate evolving curriculum needs into structured, applied learning experiences, bridging technical expertise with practical training and scalable digital platforms.…I'm a strategic Learning Experience Designer with 8 years of experience delivering customized, optimized learning solutions across diverse industries. I blend business goals, instructional design, technology, and UX-informed visual design to craft cohesive, engaging learning journeys that drive results. I enjoy collaborating with SMEs and stakeholders to translate evolving curriculum needs into structured, applied learning experiences, bridging technical expertise with practical training and scalable digital platforms.

Available to hire

I’m a strategic Learning Experience Designer with 8 years of experience delivering customized, optimized learning solutions across diverse industries. I blend business goals, instructional design, technology, and UX-informed visual design to craft cohesive, engaging learning journeys that drive results.

I enjoy collaborating with SMEs and stakeholders to translate evolving curriculum needs into structured, applied learning experiences, bridging technical expertise with practical training and scalable digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Blended Learning Designer at European Customer Consultancy

July 1, 2024 - October 1, 2025

Led the design and delivery of a CX blended learning programme (9 modules), translating organizational CX strategy into a structured learner journey with assessments and interactive simulations. Established an end-to-end learning ecosystem on WordPress (MemberPress, Fluent Forms) enabling scalable enrolment, tracking, and progression. Partnered with internal stakeholders to operationalise a new learning strategy within a 10-week delivery window to support adoption and long-term scalability.

LMS/LXP Consultant at The HEINEKEN Company

July 1, 2024 - February 1, 2025

Enhanced learner experience for 9,000+ users by managing multilingual content updates across 21 LMS sessions, ensuring SCORM compliance and system accuracy. Improved assessment reliability and reporting by validating quizzes and applying LMS best practices in CrossKnowledge. Collaborated with L&D teams to streamline LMS workflows, ensuring accurate content delivery and consistent learner outcomes across multiple regions.

Learning Experience Consultant at SureSkills

September 1, 2021 - March 1, 2024

Simplified the learning journey and LMS operations (Saba, Cornerstone) by designing portals with UX/UI and web technologies (HTML, CSS, JS, API), enhancing learner access and engagement. Collaborated with commercial teams and stakeholders to deliver customised learning experience solutions for clients including Toyota, Sedex, and HBZ, supporting onboarding and business growth. Designed six Power BI dashboards and automated reports using DAX, SQL, ELT, and Power Automate, with one dashboard freeing up 30% of data storage within one month. Created customised LMS elements (banners, PDFs, images) across Saba, Cornerstone, and EdCast by adapting solutions to client requirements and platform constraints, enabling innovative features.

Learning Technologist & Multimedia Designer at Uptitude

November 1, 2017 - October 1, 2020

Enhanced the AIBG training programme by designing structured learning flows and leveraging LMS features, improving learner experience and contributing to CrossKnowledge’s Best Blended Learning award 2019. Partnered with trainers, learners, and SMEs to optimise blended learning programmes using LMS functionalities, best practises, and Learning Experience Design, maintaining a 90%+ completion rate. Delivered engaging e-learning and instructor-led materials for 30+ projects, combining instructional design, EdTech, and multimedia tools to boost learner engagement and achieve business goals. Applied learner analytics and feedback to troubleshoot and improve blended learning programmes, reducing programme build time and support tickets while maximising LMS capabilities.

Learning Experience Specialist at Self-Employed

April 1, 2024 - Present

Transformed 190+ slides into a 20-minute “Waste Management” module for MWAN using instructional and multimedia design in Articulate Storyline, delivering an engaging learning experience. Optimised tailored LMS workflows by managing course administration and integrating supporting technologies, improving platform efficiency and overall learning experience.

Blended Learning Consultant at Ozeol

April 1, 2021 - August 1, 2021

Initiated digital learning transformation by collaborating with HR and stakeholders, analysing skill gaps, and designing targeted blended solutions, reducing overall training costs. Gamified onboarding sessions by designing scenario-based exercises with L&D managers and trainers, boosting engagement and knowledge retention for newly recruited sales professionals.

Multimedia Designer at Detandt-Simone International

November 1, 2020 - March 1, 2021

Supported the winter marketing season by designing landing pages, videos, and digital assets across 5+ campaigns, contributing to achieving Q4 2020 goals by quickly grasping project requirements.