Ben Dajka

Led a visual identity rollout across digital and print, establishing brand consistency across internal departments and customer touchpoints. Replaced low-resolution website imagery with AI-assisted product visuals and lifestyle scenes, delivering launch-ready assets in days and avoiding an estimated 100+ hours of physical photography. Produced campaign creative, motion graphics, and short-form video for digital and social channels, and designed customer-facing email campaigns and presentation templates. Introduced structured Monday.com workflows to support creative delivery and cross-team collaboration.

Supported and led B2B property furnishing and interiors rebrand activities at a company-wide level, building a Figma design system and visual guidelines across website, sales, social, and print communications. Scripted, storyboarded, and animated the Link platform launch video, communicating platform value to property professionals through alignment of product and marketing leads. Owned the brand launch film from concept through storyboarding, animation, and final delivery, ensuring the core message aligned across web, LinkedIn, and sales presentations. Mentored a junior designer toward a brand-focused role, coaching visual craft, design-system standards, and motion tools.

Designed static and motion campaign creative for Trend Micro, GE Grid Solutions, and American Express Global Business Travel, translating strategic briefs into paid social, short-form video, and digital display assets. Collaborated directly with creative strategists and media buyers to align concept visuals with channel requirements, target personas, and campaign objectives. Contributed to American Express GBT’s Driving Customer Lifetime Value campaign, including Travel Info Hub, onboarding materials, and targeted customer communications. Designed campaign assets and received two Bronze B2B Marketing Awards (2023): Best Customer Growth or Retention Initiative and Best Limited Budget Campaign.