Giorgia Branca

Marketing Manager at Universal Music Group

Directed brand marketing efforts through the creation of promotional graphics and materials. Implemented B2B email marketing strategies using Mailchimp and Canva. Managed social media (X, Instagram) and website content, optimizing digital presence. Proficient with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects). Delivered comprehensive training programs to sales channels, transferring content via in-person and virtual sessions. Developed training modules and learning paths for external partners, enhancing customer relationship management. Executed brand marketing initiatives, leveraging market and competitor analysis to inform strategy. Analyzed sell-in and sell-out sales data to identify trends and inform business decisions. Created impactful sales force training and visual merchandising materials.