I am a Scientific Marketing Lead with over 10 years of experience in the MedTech and Neuroscience sectors. My expertise lies in leveraging data-driven strategies to drive growth and innovation. I pride myself on translating complex technologies into impactful B2B marketing strategies while leading diverse teams to achieve outstanding results. My journey has involved driving significant increases in user engagement and conversions, creating a positive impact in the field.…

Benedek Székely

I am a Scientific Marketing Lead with over 10 years of experience in the MedTech and Neuroscience sectors. My expertise lies in leveraging data-driven strategies to drive growth and innovation. I pride myself on translating complex technologies into impactful B2B marketing strategies while leading diverse teams to achieve outstanding results. My journey has involved driving significant increases in user engagement and conversions, creating a positive impact in the field.…

Available to hire

I am a Scientific Marketing Lead with over 10 years of experience in the MedTech and Neuroscience sectors. My expertise lies in leveraging data-driven strategies to drive growth and innovation. I pride myself on translating complex technologies into impactful B2B marketing strategies while leading diverse teams to achieve outstanding results. My journey has involved driving significant increases in user engagement and conversions, creating a positive impact in the field.

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Skills

Experience Level

Brand Identity
Expert
Prompt Engineering
Expert
Monday
Expert
Salesforce
Expert
Mailchimp
Expert
Shopify
Expert
HTML5
Expert
Sora
Expert
Email Marketing
Expert
CSS
Expert
Veo
Expert
ChatGPT
Expert
Slack Workflow
Expert
Squarespace
Expert
Data Visualization
Expert
SEO
Expert
Facebook Ads
Expert
Copywriting
Expert
Web Design
Expert
Branding
Expert
Pinterest
Expert
Microsoft Certified Professional
Expert
Runway ML
Expert
Kling
Expert
Twitter
Intermediate
SEO Copywriting
Intermediate
Social Media Design
Intermediate
Power BI
Intermediate
SaaS
Intermediate
Elearning
Intermediate
Canva
Intermediate
WordPress
Intermediate
Midjourney
Intermediate
LinkedIn
Intermediate
Google Ads
Intermediate
CRM
Intermediate
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Language

English
Fluent
German
Advanced

Work Experience

Scientific Marketing & Communications Lead at Femtonics & Brainvisioncenter
April 1, 2025 - Present
Leading the scientific marketing and communications efforts, with a focus on driving commercial growth. Achieved a 120% increase in conversions and significantly improved user retention.
Marketing Manager at Pro Kultúra Sopron
November 1, 2019 - March 1, 2025
Oversaw the digital marketing strategy for a hub of four venues, achieving 100% audience retention and leading a team during the COVID-19 pandemic.
Digital Marketing Specialist at MEFS - Hungarian University Sports Federation
October 1, 2017 - November 1, 2019
Managed digital marketing and PR for national events, coordinating communication across 36 university locations.

Education

MBA - Master of Business Administration at Universidad Isabel
January 1, 2024 - January 1, 2026
BSc - Commerce and Marketing at Budapest University of Economics and Business
September 1, 2014 - February 11, 2016

Qualifications

Adobe Certified Professional
February 2, 2021 - February 12, 2030

Industry Experience

Healthcare, Life Sciences, Computers & Electronics, Travel & Hospitality, Non-Profit Organization
    uniE621 Commercial Growth & SEO
    Orchestrated a comprehensive digital marketing ecosystem, achieving a 120% YoY increase in conversion events (config requests, downloads). Leveraged SEO optimization and qualitative content refinement to double the active user base (5,100+) and increase returning users by 89%. SEO conversion leadgeneration…
    uniE621 Social Media Transformation
    Revolutionized the LinkedIn presence through a content-led growth strategy, driving impressions from 49k to 190k+ (+284%) in six months. Maintained an industry-leading 11.3% engagement rate by translating complex Acousto-Optic technology into high-value scientific storytelling. branding linkedin contentstrategy growth…
    paper Account-Based Marketing
    Spearheaded global lifecycle campaigns (e.g., "Scanning Methods," "SfN 2025") for a database of 33,000+ neuroscientists. Achieved record 27.3% open rates, significantly outperforming B2B benchmarks and driving high-intent booth traffic for major international conferences. newsletter b2B lead marketingcampaign…