I am a Scientific Marketing Lead with over 10 years of experience in the MedTech and Neuroscience sectors. My expertise lies in leveraging data-driven strategies to drive growth and innovation.
I am a Scientific Marketing Lead with over 10 years of experience in the MedTech and Neuroscience sectors. My expertise lies in leveraging data-driven strategies to drive growth and innovation. I pride myself on translating complex technologies into impactful B2B marketing strategies while leading diverse teams to achieve outstanding results. My journey has involved driving significant increases in user engagement and conversions, creating a positive impact in the field.
Mailchimp
Shopify
HTML5
CSS
Squarespace
Facebook Ads
Canva
WordPress
LinkedInOrchestrated a comprehensive digital marketing ecosystem, achieving a 120% YoY increase in conversion events (config requests, downloads). Leveraged SEO optimization and qualitative content refinement to double the active user base (5,100+) and increase returning users by 89%. SEO conversion leadgeneration
Revolutionized the LinkedIn presence through a content-led growth strategy, driving impressions from 49k to 190k+ (+284%) in six months. Maintained an industry-leading 11.3% engagement rate by translating complex Acousto-Optic technology into high-value scientific storytelling. branding linkedin contentstrategy growth
Spearheaded global lifecycle campaigns (e.g., "Scanning Methods," "SfN 2025") for a database of 33,000+ neuroscientists. Achieved record 27.3% open rates, significantly outperforming B2B benchmarks and driving high-intent booth traffic for major international conferences. newsletter b2B lead marketingcampaign
Leading the scientific marketing and communications efforts, with a focus on driving commercial growth. Achieved a 120% increase in conversions and significantly improved user retention.
Oversaw the digital marketing strategy for a hub of four venues, achieving 100% audience retention and leading a team during the COVID-19 pandemic.
Managed digital marketing and PR for national events, coordinating communication across 36 university locations.
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