Hi, I'm Tran Trong Quang Huy, a marketing professional based in Singapore with a focus on go-to-market strategy, social media, and cross-functional campaign delivery. I thrive on turning data into actionable insights, coordinating creative production, and building lasting partnerships with clients and creators to drive measurable business impact. My background spans startups and global brands, delivering campaigns across consumer goods, travel, and tech, with a hands-on approach to execution and learning. I enjoy crafting creative briefs, testing campaigns, and applying analytics to optimize impact. I'm fluent in English and Vietnamese, with working knowledge of French, and I love staying ahead of the latest marketing tech stack—from Google Ads and Meta to Shopify and WordPress—to keep delivering value for clients and teams.

Ben Huy Tran

Hi, I'm Tran Trong Quang Huy, a marketing professional based in Singapore with a focus on go-to-market strategy, social media, and cross-functional campaign delivery. I thrive on turning data into actionable insights, coordinating creative production, and building lasting partnerships with clients and creators to drive measurable business impact. My background spans startups and global brands, delivering campaigns across consumer goods, travel, and tech, with a hands-on approach to execution and learning. I enjoy crafting creative briefs, testing campaigns, and applying analytics to optimize impact. I'm fluent in English and Vietnamese, with working knowledge of French, and I love staying ahead of the latest marketing tech stack—from Google Ads and Meta to Shopify and WordPress—to keep delivering value for clients and teams.

Available to hire

Hi, I’m Tran Trong Quang Huy, a marketing professional based in Singapore with a focus on go-to-market strategy, social media, and cross-functional campaign delivery. I thrive on turning data into actionable insights, coordinating creative production, and building lasting partnerships with clients and creators to drive measurable business impact. My background spans startups and global brands, delivering campaigns across consumer goods, travel, and tech, with a hands-on approach to execution and learning.

I enjoy crafting creative briefs, testing campaigns, and applying analytics to optimize impact. I’m fluent in English and Vietnamese, with working knowledge of French, and I love staying ahead of the latest marketing tech stack—from Google Ads and Meta to Shopify and WordPress—to keep delivering value for clients and teams.

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Language

English
Fluent
Vietnamese
Fluent
French
Beginner

Work Experience

Account Service Executive at Mashwire
March 1, 2016 - Present
Main point of contact for 7 client accounts; managed day-to-day communications and feedback cycles to ensure smooth campaign execution. Coordinated 2 end-to-end KOL campaigns, including creator selection, talent sourcing, rate negotiation, briefing development, and execution from pre-production to launch. Notable campaigns include Shell 135 Years Blind Box 2026 (14 KOLs, 1.2M+ views) and Ocean Health Collagen Boost Fast Melt (2 primary KOLs and 80 micro-KOLs; combined reach 3.06M). Assisted in planning social media strategies and monthly content calendars; drove impressions and growth across multiple brands. Managed multiple campaigns across timelines and budgets and developed clear, actionable creative briefs in collaboration with creative and digital teams.
Marketing Intern at Krux Asia
January 1, 2025 - April 1, 2025
Executed go-to-market strategy for PicoLibo, driving 187% sales growth in 3 months. Managed organic social campaigns, influencer collaborations, and PR coverage; achieved 122% follower growth and 238% engagement growth on Instagram. Developed 30+ ad assets for Meta and Google Ads, improving ROAS by 11%. Built and optimized a Shopify landing page with conversion-focused copy. Supported business development by sourcing writers, partners, and influencers across SEA to expand PicoLibo’s ecosystem. Planned and ran 2 paid campaigns to recruit writers, generating 45 qualified leads.
Marketing & Business Development Intern / Marketing Coordinator at Foray Travels
August 1, 2024 - June 1, 2025
Conducted consumer research and demand analysis across search and social platforms to inform Foray’s digital strategy. Developed always-on social and SEO content system across Instagram, Pinterest, YouTube, and blog, driving +15% growth in Instagram engagement and +12% growth in Pinterest impressions. Produced 50+ creative assets and 20+ SEO articles, contributing to 32% website traffic growth. Drove lead generation through prospect identification, qualification, and outreach to 20+ clients. Designed and edited marketing assets using Canva, Photoshop, and CapCut to maintain brand consistency.Tracked performance and produced insight reports to guide SEO and content optimization.
Account Management & Strategy Intern at TBWA / Media Arts Lab
January 1, 2024 - July 1, 2024
Supported the execution of 4 flagship campaigns across Vietnam & Thailand markets, managing concurrent timelines and deliverables for on-time rollout. Campaign highlights included iPhone 15 NameDrop and other Shot on iPhone assets. Facilitated 40+ creative reviews and internal alignment meetings to streamline workflow. Coordinated adaptation of copy assets across LINE, WeTV, and iQIYI, ensuring platform requirements and Apple brand tone. Conducted cultural and market research across Vietnam and Thailand, translating insights into 3 decks to inform localization strategy. Contributed to post-launch reporting and performance analysis, consolidating learnings into reports and case studies.
Social Media & Project Manager at Nanyang Centre for Marketing & Technology (NCMT)
August 1, 2024 - June 1, 2025
Planned and managed LinkedIn content strategy, including editorial and evergreen content, driving 87% engagement increase and 16% follower growth within 9 months. Managed NCMT Blog on WordPress and reorganized layout for better structure and accessibility. Supported communications for industry–academic networking events, including logistics and post-event content.
Strategist at TBWA Singapore (Disruption Project)
May 1, 2024 - June 1, 2024
Internship capstone project responding to Mandai Wildlife Group client brief; conducted primary and secondary research across cultural, category, and consumer sources to inform the strategic direction. Built the strategy pitch deck and presented recommendations to internal leadership. Project selected as one of two winning teams to pitch to the client.
Consultant at dwell Student Living
June 1, 2023 - July 1, 2023
Developed UX/UI recommendations to improve the booking website; conducted competitive benchmarking across Australia, UK, and US; supported mobile app beta testing with structured feedback to refine usability prior to rollout.

Education

Bachelor of Business (Marketing) at Nanyang Technological University (NTU)
August 1, 2022 - August 1, 2025

Qualifications

Google Ads certification (Search)
April 1, 2025 - May 21, 2026
Google Analytics certification
October 1, 2025 - May 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality, Education