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I’ve worked across identity, content and experience design for 18 years, leading both agency & in-house teams. I conceptualise, shape and build visual language, turning ideas into coherent creative systems. My core strength is in storytelling. I work across digital, physical spaces, campaigns, print and audience journeys. I partner with visionary, ambitious organisations and help shape and deliver the story they want to tell.…I’ve worked across identity, content and experience design for 18 years, leading both agency & in-house teams. I conceptualise, shape and build visual language, turning ideas into coherent creative systems. My core strength is in storytelling. I work across digital, physical spaces, campaigns, print and audience journeys. I partner with visionary, ambitious organisations and help shape and deliver the story they want to tell.

Benio Urbanowicz

Designer, Brand Designer, Creative Director, +2

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I’ve worked across identity, content and experience design for 18 years, leading both agency & in-house teams. I conceptualise, shape and build visual language, turning ideas into coherent creative systems. My core strength is in storytelling. I work across digital, physical spaces, campaigns, print and audience journeys. I partner with visionary, ambitious organisations and help shape and deliver the story they want to tell.…I’ve worked across identity, content and experience design for 18 years, leading both agency & in-house teams. I conceptualise, shape and build visual language, turning ideas into coherent creative systems. My core strength is in storytelling. I work across digital, physical spaces, campaigns, print and audience journeys. I partner with visionary, ambitious organisations and help shape and deliver the story they want to tell.

Available to hire

I’ve worked across identity, content and experience design for 18 years, leading both agency & in-house teams. I conceptualise, shape and build visual language, turning ideas into coherent creative systems.

My core strength is in storytelling. I work across digital, physical spaces, campaigns, print and audience journeys. I partner with visionary, ambitious organisations and help shape and deliver the story they want to tell.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Freelance Senior Creative / Designer at Self-employed

January 1, 2023 - Present

Self-employed freelance creative. Built a three-year practice through local networking, word-of-mouth, repeat business and long-term partnerships. Clients include Dark Matter, Parachute Studios, Under Armour, Elport Digital, Futsallers, Maison Margaux, The Companion. Delivering brand systems, creative strategy, pitch decks, campaign worlds, websites, print collateral, workshops, event concepts, and more.

Leader, Design at Broadleaf Global Ltd

January 1, 2020 - December 31, 2023

Key clients include MoD, TGI Fridays, PayUK, ESI. Managed a team of 6 creatives, reporting to CEO & Founder. Led rebranding initiative: 330% increase in sales within first 3 months. Designed and launched MVP app alongside pitch materials to raise £1.5m. Implemented design thinking approach, fostering repeat business through personalised experiences.

Creative Manager & Director at The Design Laboratory

January 1, 2015 - January 1, 2020

Built a high-performing design team of 8, securing £6m (£1.2m annually) in key accounts, including LVMH, VF Corp, Bacardi, Samsonite, Universal McCann, and Ecover. Hands-on leadership, fostering success of the creative team. Owned all pitches, design delivery and creative output. Led the transformation from UAL-owned ‘incubator’ arm (public) to an independent, self-funded, and thriving LTD.

Senior Designer at Cuckoo Design

January 1, 2014 - January 1, 2015

Design, marketing and digital specialists. Responsible for concept and design delivery for a range of clients including Nichols plc, Vimto, IHG, BT & JLL.