Je m’appelle Benjamin Mercier et je conçois des illustrations pensée pour le jeune public, avec une approche lifestyle et un goût prononcé pour le fantastique, l’historique et la science-fiction. Mon objectif est de donner vie aux histoires avec des images claires, inspirantes et pleines d’atmosphère, adaptées à l’énergie et à l’imagination des enfants.
À travers mon portfolio 2024-2025, je développe un style où le narratif rencontre le visuel: des scènes à la fois joyeuses et immersives, capables d’accompagner des lectures, des univers et des idées créatives. Je travaille aussi sur des projets d’illustration liés à des thèmes variés, pour proposer des visuels uniques et cohérents, du concept à la réalisation.
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As a designer embedded within the Cambridge English General Design Team, I played a key creative role in the development of Super Minds 2nd Edition, a five-level English Language Teaching course for young learners. My contribution spanned art direction, illustration management, and branded content creation.
I helped define the visual identity of the course by co-developing art direction guidelines for illustration and cover design. I led an external illustration agency, providing creative oversight and feedback to ensure the final artwork was engaging, age-appropriate, and brand-consistent.
Beyond publishing, I created digital and print marketing assets for the EMEA region, including course-branded content for digital advertising. I also directed animated promotional videos, guiding character animation and designing branded intro/outro sequences to showcase the course’s gamified learning approach.
This project reflects my ability to manage illustration pipelines, build cohesive visual systems, and deliver high-impact design across print and digital platforms. I thrive in collaborative environments and bring a strategic, hands-on approach to every creative challenge.
If you’re looking for a freelance designer who can elevate your brand through thoughtful visuals and storytelling, I’d love to bring that same energy to your next project.
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