I’m a senior graphic designer with extensive experience leading branding initiatives across digital and print media. I take pride in crafting accessible, on-brand, and engaging content that resonates with audiences while achieving business objectives. I’ve led and mentored creatives, strategically engaged stakeholders, and ensured WCAG accessibility standards across high-quality visual communications. My approach blends strategy, design systems, and hands-on production to deliver consistent visuals across channels—from websites and apps to packaging and signage. I’ve driven major rebrands, rebuilt large WordPress sites, and created guides and templates for diverse audiences, including defence, government, and industry. I’m passionate about building credible brands and enabling teams to collaborate and deliver measurable results.

Benjamin McGrath

I’m a senior graphic designer with extensive experience leading branding initiatives across digital and print media. I take pride in crafting accessible, on-brand, and engaging content that resonates with audiences while achieving business objectives. I’ve led and mentored creatives, strategically engaged stakeholders, and ensured WCAG accessibility standards across high-quality visual communications. My approach blends strategy, design systems, and hands-on production to deliver consistent visuals across channels—from websites and apps to packaging and signage. I’ve driven major rebrands, rebuilt large WordPress sites, and created guides and templates for diverse audiences, including defence, government, and industry. I’m passionate about building credible brands and enabling teams to collaborate and deliver measurable results.

Available to hire

I’m a senior graphic designer with extensive experience leading branding initiatives across digital and print media. I take pride in crafting accessible, on-brand, and engaging content that resonates with audiences while achieving business objectives. I’ve led and mentored creatives, strategically engaged stakeholders, and ensured WCAG accessibility standards across high-quality visual communications.

My approach blends strategy, design systems, and hands-on production to deliver consistent visuals across channels—from websites and apps to packaging and signage. I’ve driven major rebrands, rebuilt large WordPress sites, and created guides and templates for diverse audiences, including defence, government, and industry. I’m passionate about building credible brands and enabling teams to collaborate and deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Graphic Designer at Honeywell
July 1, 2024 - September 25, 2025
Led division-wide rebrand from Sine to Honeywell Forge Visitor and Contractor Management across digital, internal, and in-app channels. Redesigned and redeveloped a 400+ page WordPress website to align with brand guidelines. Developed messaging for Defence, government, and industry audiences. Assisted in creation and measurement of internal and customer communications from strategy to delivery.
Graphic Designer and Marketing Specialist at Equatorial Launch Australia
July 1, 2024 - Present
Developed guides, templates, signage, and brochures for public-facing and internal use with accessibility and consistency across touchpoints. Redesigned and rebuilt the corporate website within 30 days to improve functionality and performance. Produced easy-read and instructional materials for government, industry, and the general public. Curated photography for events and publications and built a digital asset library. Repositioned EL A from start-up to credible, industry-leading brand with unified communications. Ensured brand consistency across digital, print, and environmental graphics; delivered web, social, and digital content optimised for engagement.
Graphic Designer at Lumination
June 1, 2022 - September 25, 2025
Developed a suite of print templates for marketing collateral and publications; liaised with printers to ensure quality and cost-effectiveness. Created event and media collateral for Defence industry expos; filmed and edited product explainer videos; designed product logos and an extended brand system for flagship products. Produced easy-read and instructional materials for diverse audiences.
Technical Graphic Designer at Applewood Distillery and Unico Zelo Wines
January 1, 2022 - September 25, 2025
Designed, formatted, and managed printed labels and packaging to production deadlines while adhering to ABAC guidelines. Produced collateral aligned with annual marketing plans, including EDMs and digital assets for product pages and distributors. Used Adobe Creative Suite to create assets for social media; managed notifications via channels like Klaviyo; coordinated across three brands and interstate teams.
Graphic Designer at Pirate Life Brewing
February 1, 2021 - September 25, 2025
Managed consistent visual branding across packaging, signage, digital, and event assets. Scaled the marketing team from 1 to 8+; met tight print deadlines and delivered 100+ products. Designed the venue menu and wayfinding (now used nationwide). Led redevelopment of the WordPress website; managed collaborations with key partners including Burton Snowboards, Dan Murphy’s, Port Adelaide Football Club, and Adelaide Fringe.

Education

Bachelor of Design at University of South Australia
January 11, 2030 - January 1, 2019

Qualifications

Mentorship Portfolio (The Communications Council Award School)
January 1, 2020 - September 25, 2025

Industry Experience

Government, Media & Entertainment, Professional Services, Manufacturing, Retail