I’m a senior graphic designer with extensive experience leading branding initiatives across digital and print media. I take pride in crafting accessible, on-brand, and engaging content that resonates with audiences while achieving business objectives. I’ve led and mentored creatives, strategically engaged stakeholders, and ensured WCAG accessibility standards across high-quality visual communications.
My approach blends strategy, design systems, and hands-on production to deliver consistent visuals across channels—from websites and apps to packaging and signage. I’ve driven major rebrands, rebuilt large WordPress sites, and created guides and templates for diverse audiences, including defence, government, and industry. I’m passionate about building credible brands and enabling teams to collaborate and deliver measurable results.
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