Benny Candra Gunawan

• Built and managed multi-account Meta Ads structure generating 795+ leads at Rp 73M total spend, blended CPL Rp 92,000, best-performing account achieving Rp 43,000 CPL • Built CRM-based lead management system and AI-powered WhatsApp automation platform from scratch, in-house development to maintain operational control and reduce costs • Secured 10 developer partnerships providing primary property inventory access and enabling joint digital marketing programs • Recruited and developed agents with KPIs, onboarding processes, and structured performance frameworks

Led a 10-member Marketing Communication team, aligning strategies with sales to achieve 98% project deadlines. Directed end-to-end digital campaigns (Facebook/Google Ads), achieving 300% increase in qualified leads and reducing cost-per-lead by over 90% versus external agencies. Implemented CRM to boost cross-functional efficiency (sales & marketing). Managed annual budget and content strategy; oversaw events and PR; provided performance analyses to optimize lead quality and conversion rates.

Led marketing team to optimize all channels and ensure 100% alignment with business goals through budget tracking. Planned and executed digital ad campaigns on Facebook, Instagram and Google Ads; applied targeting and analytics to optimize performance ROI. Directed content strategy, landing page optimization, and event planning; acted as a business analyst for system improvements to enhance operational efficiency. Managed marketing budgets.