Growth Marketing & Automation Strategist with 18+ years of experience helping businesses generate more leads, lower acquisition costs, and build scalable customer acquisition systems. I've managed marketing budgets exceeding USD 300,000 annually, delivered 300%+ lead growth, reduced cost-per-lead by over 90%, and built end-to-end marketing systems across property, e-commerce, and B2C industries. My specialty is combining performance marketing with automation. I don't just run Meta Ads or Google Ads — I build the infrastructure around them: CRM workflows, lead routing systems, WhatsApp automation, AI-powered follow-up sequences, conversion tracking, and reporting dashboards that help businesses scale efficiently. What makes me different is my hybrid background in marketing and software development. With experience in PHP, SQL, APIs, CRM systems, and workflow automation (n8n, Make, Zapier), I bridge the gap between marketing strategy and technical execution — without relying heavily on external developers. Whether you need a growth strategy, lead generation system, CRM automation, or a complete customer acquisition engine, I build systems that deliver measurable outcomes — not just marketing activity.

Benny Candra Gunawan

Growth Marketing & Automation Strategist with 18+ years of experience helping businesses generate more leads, lower acquisition costs, and build scalable customer acquisition systems. I've managed marketing budgets exceeding USD 300,000 annually, delivered 300%+ lead growth, reduced cost-per-lead by over 90%, and built end-to-end marketing systems across property, e-commerce, and B2C industries. My specialty is combining performance marketing with automation. I don't just run Meta Ads or Google Ads — I build the infrastructure around them: CRM workflows, lead routing systems, WhatsApp automation, AI-powered follow-up sequences, conversion tracking, and reporting dashboards that help businesses scale efficiently. What makes me different is my hybrid background in marketing and software development. With experience in PHP, SQL, APIs, CRM systems, and workflow automation (n8n, Make, Zapier), I bridge the gap between marketing strategy and technical execution — without relying heavily on external developers. Whether you need a growth strategy, lead generation system, CRM automation, or a complete customer acquisition engine, I build systems that deliver measurable outcomes — not just marketing activity.

Available to hire

Growth Marketing & Automation Strategist with 18+ years of experience helping businesses generate more leads, lower acquisition costs, and build scalable customer acquisition systems.
I’ve managed marketing budgets exceeding USD 300,000 annually, delivered 300%+ lead growth, reduced cost-per-lead by over 90%, and built end-to-end marketing systems across property, e-commerce, and B2C industries.
My specialty is combining performance marketing with automation. I don’t just run Meta Ads or Google Ads — I build the infrastructure around them: CRM workflows, lead routing systems, WhatsApp automation, AI-powered follow-up sequences, conversion tracking, and reporting dashboards that help businesses scale efficiently.
What makes me different is my hybrid background in marketing and software development. With experience in PHP, SQL, APIs, CRM systems, and workflow automation (n8n, Make, Zapier), I bridge the gap between marketing strategy and technical execution — without relying heavily on external developers.
Whether you need a growth strategy, lead generation system, CRM automation, or a complete customer acquisition engine, I build systems that deliver measurable outcomes — not just marketing activity.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Marketing Communication & Promotion Department Head at PT. ALAM SUTERA REALTY, TBK.
December 1, 2019 - May 1, 2025
Led a 10-member Marketing Communication team, aligning strategies with sales to achieve 98% project deadlines. Directed end-to-end digital campaigns (Facebook/Google Ads), achieving 300% increase in qualified leads and reducing cost-per-lead by over 90% versus external agencies. Implemented CRM to boost cross-functional efficiency (sales & marketing). Managed annual budget and content strategy; oversaw events and PR; provided performance analyses to optimize lead quality and conversion rates.
Marketing Head at PT. LIPPO KARAWACI, TBK. (LIPPO HOMES - REAL ESTATE)
February 1, 2018 - December 1, 2019
Led marketing team to optimize all channels and ensure 100% alignment with business goals through budget tracking. Planned and executed digital ad campaigns on Facebook, Instagram and Google Ads; applied targeting and analytics to optimize performance ROI. Directed content strategy, landing page optimization, and event planning; acted as a business analyst for system improvements to enhance operational efficiency. Managed marketing budgets.
Digital Marketing Manager at DOKTER JUALAN KELAPA GADING
June 1, 2017 - November 1, 2017
Launched 5+ clients on Tokopedia/Shopee, driving Rp 50 million in sales within the first month. Designed and optimized targeted Facebook/Instagram ad campaigns for product launches. Implemented remarketing via email and WhatsApp campaigns to boost repeat purchases.
Head of IT at PT. IKIMURA INDOTOOLS CENTER KELAPA GADING
May 1, 2014 - June 1, 2017
Managed a 3-member IT team, overseeing SAP implementation and server upgrades to achieve 99.9% system uptime. Revamped company website with mobile-first design and optimized technical SEO, improving search rankings and organic traffic. Developed a web-based SAP reporting system, saving Rp 30 million monthly.
IT & Digital Marketing Manager at CV. VICTORY AUTO KELAPA GADING
October 1, 2012 - October 1, 2013
Led a 3-member IT and sales team to revamp the company website, increasing online visitors by over 100%. Optimized SEO, improving rankings for priority keywords, and driving a sizable portion of total website traffic from search engines. Built a database of 1,000+ customers for remarketing and expanded digital sales via marketplaces (Tokopedia, OLX) and WhatsApp campaigns.
IT Manager at PT. GITA MANDIRI TEHNIK SUNTER
July 1, 2007 - September 1, 2012
• Built custom ERP for factory operations; developed product selection software in 3 versions for 3 country markets; programmed PLC systems for industrial equipment • Applied international technical training (Guangzhou, Milan, Lyon, Belluno) to engineering and software delivery
Marketing & Business Lead at PT. Arbe Sukses Bersama (Exist Prime Realty)
June 1, 2025 - Present
• Built and managed multi-account Meta Ads structure generating 795+ leads at Rp 73M total spend, blended CPL Rp 92,000, best-performing account achieving Rp 43,000 CPL • Built CRM-based lead management system and AI-powered WhatsApp automation platform from scratch, in-house development to maintain operational control and reduce costs • Secured 10 developer partnerships providing primary property inventory access and enabling joint digital marketing programs • Recruited and developed agents with KPIs, onboarding processes, and structured performance frameworks

Education

Bachelor of Informatics (S.Kom) at Petra Christian University
January 1, 2003 - December 31, 2007

Qualifications

UNI-PRO Advanced
January 1, 2011 - March 11, 2026
Google Ads Certification
March 15, 2025 - March 15, 2027
Google Ads Video Certification
March 15, 2026 - March 15, 2027
Google Ads Display Certification
March 15, 2026 - March 15, 2027
Foundations of AI-Powered Search Ads for Strategists Certification
March 15, 2026 - March 15, 2027
AI-Powered Performance Ads Cerification
March 15, 2026 - March 15, 2027

Industry Experience

Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Retail