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Hi, I'm Benny Candra Gunawan, a Marketing Communication and Digital & Performance Strategy Leader based in Gading Serpong, Tangerang. I bring 10+ years of experience across IT and digital marketing, leading cross-functional teams, optimizing campaigns, and implementing CRM systems to boost efficiency and ROI. I excel at data-driven decision making, content strategy, and aligning marketing with sales goals. From brand messaging to event planning and analytics, I’ve delivered measurable results for real estate and tech-driven businesses.…Hi, I'm Benny Candra Gunawan, a Marketing Communication and Digital & Performance Strategy Leader based in Gading Serpong, Tangerang. I bring 10+ years of experience across IT and digital marketing, leading cross-functional teams, optimizing campaigns, and implementing CRM systems to boost efficiency and ROI. I excel at data-driven decision making, content strategy, and aligning marketing with sales goals. From brand messaging to event planning and analytics, I’ve delivered measurable results for real estate and tech-driven businesses.

Benny Candra Gunawan

Digital Marketer, Social Media Manager, Performance Marketer, +4

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Hi, I'm Benny Candra Gunawan, a Marketing Communication and Digital & Performance Strategy Leader based in Gading Serpong, Tangerang. I bring 10+ years of experience across IT and digital marketing, leading cross-functional teams, optimizing campaigns, and implementing CRM systems to boost efficiency and ROI. I excel at data-driven decision making, content strategy, and aligning marketing with sales goals. From brand messaging to event planning and analytics, I’ve delivered measurable results for real estate and tech-driven businesses.…Hi, I'm Benny Candra Gunawan, a Marketing Communication and Digital & Performance Strategy Leader based in Gading Serpong, Tangerang. I bring 10+ years of experience across IT and digital marketing, leading cross-functional teams, optimizing campaigns, and implementing CRM systems to boost efficiency and ROI. I excel at data-driven decision making, content strategy, and aligning marketing with sales goals. From brand messaging to event planning and analytics, I’ve delivered measurable results for real estate and tech-driven businesses.

Available to hire

Hi, I’m Benny Candra Gunawan, a Marketing Communication and Digital & Performance Strategy Leader based in Gading Serpong, Tangerang. I bring 10+ years of experience across IT and digital marketing, leading cross-functional teams, optimizing campaigns, and implementing CRM systems to boost efficiency and ROI.

I excel at data-driven decision making, content strategy, and aligning marketing with sales goals. From brand messaging to event planning and analytics, I’ve delivered measurable results for real estate and tech-driven businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Communication & Promotion Department Head at PT. ALAM SUTERA REALTY, TBK.

December 1, 2019 - May 1, 2025

Led a 10-member Marketing Communication team, aligning strategies with sales to achieve 98% project deadlines. Directed end-to-end digital campaigns (Facebook/Google Ads), achieving 300% increase in qualified leads and reducing cost-per-lead by over 90% versus external agencies. Implemented CRM to boost cross-functional efficiency (sales & marketing). Managed annual budget and content strategy; oversaw events and PR; provided performance analyses to optimize lead quality and conversion rates.

Marketing Head at PT. LIPPO KARAWACI, TBK. (LIPPO HOMES - REAL ESTATE)

February 1, 2018 - December 1, 2019

Led marketing team to optimize all channels and ensure 100% alignment with business goals through budget tracking. Planned and executed digital ad campaigns on Facebook, Instagram and Google Ads; applied targeting and analytics to optimize performance ROI. Directed content strategy, landing page optimization, and event planning; acted as a business analyst for system improvements to enhance operational efficiency. Managed marketing budgets.

Digital Marketing Manager at DOKTER JUALAN KELAPA GADING

June 1, 2017 - November 1, 2017

Launched 5+ clients on Tokopedia/Shopee, driving Rp 50 million in sales within the first month. Designed and optimized targeted Facebook/Instagram ad campaigns for product launches. Implemented remarketing via email and WhatsApp campaigns to boost repeat purchases.

Head of IT at PT. IKIMURA INDOTOOLS CENTER KELAPA GADING

May 1, 2014 - June 1, 2017

Managed a 3-member IT team, overseeing SAP implementation and server upgrades to achieve 99.9% system uptime. Revamped company website with mobile-first design and optimized technical SEO, improving search rankings and organic traffic. Developed a web-based SAP reporting system, saving Rp 30 million monthly.

IT & Digital Marketing Manager at CV. VICTORY AUTO KELAPA GADING

October 1, 2012 - October 1, 2013

Led a 3-member IT and sales team to revamp the company website, increasing online visitors by over 100%. Optimized SEO, improving rankings for priority keywords, and driving a sizable portion of total website traffic from search engines. Built a database of 1,000+ customers for remarketing and expanded digital sales via marketplaces (Tokopedia, OLX) and WhatsApp campaigns.

IT Manager at PT. GITA MANDIRI TEHNIK SUNTER

July 1, 2007 - September 1, 2012

Trained a 3-member IT team to design ERP software for factory operations; replaced old ERP software and reduced workflow delays by 20%. Developed PLC programming solutions for air-cooled chillers, improving operational flexibility. Coordinated global collaboration with teams in China to integrate technical solutions across two countries; developed a web-based product selection software increasing accessibility and user adoption.