I'm a Growth Marketing & Business Systems Consultant with over 18 years of experience helping businesses connect technology and marketing to drive sustainable growth. I specialize in building websites, landing pages, CRM and lead management systems, Meta Ads, marketing automation, custom business web applications, and AI-powered workflows. Rather than delivering standalone websites or campaigns, I design connected digital systems that help businesses generate leads, improve follow-up, streamline operations, and support long-term growth. I've worked across real estate, professional services, retail, software, and B2B industries, delivering projects ranging from business websites and high-converting landing pages to CRM platforms, business dashboards, WhatsApp automation, and custom internal tools. What sets me apart is my hybrid expertise. I combine technical development, marketing strategy, CRM, and automation to build practical business systems where websites, ads, customer data, and workflows work together—giving clients a single partner who understands both the technology and the business behind it.

Benny Candra Gunawan

PRO
5.0 (2 reviews)

I'm a Growth Marketing & Business Systems Consultant with over 18 years of experience helping businesses connect technology and marketing to drive sustainable growth. I specialize in building websites, landing pages, CRM and lead management systems, Meta Ads, marketing automation, custom business web applications, and AI-powered workflows. Rather than delivering standalone websites or campaigns, I design connected digital systems that help businesses generate leads, improve follow-up, streamline operations, and support long-term growth. I've worked across real estate, professional services, retail, software, and B2B industries, delivering projects ranging from business websites and high-converting landing pages to CRM platforms, business dashboards, WhatsApp automation, and custom internal tools. What sets me apart is my hybrid expertise. I combine technical development, marketing strategy, CRM, and automation to build practical business systems where websites, ads, customer data, and workflows work together—giving clients a single partner who understands both the technology and the business behind it.

Available to hire

I’m a Growth Marketing & Business Systems Consultant with over 18 years of experience helping businesses connect technology and marketing to drive sustainable growth.

I specialize in building websites, landing pages, CRM and lead management systems, Meta Ads, marketing automation, custom business web applications, and AI-powered workflows. Rather than delivering standalone websites or campaigns, I design connected digital systems that help businesses generate leads, improve follow-up, streamline operations, and support long-term growth.

I’ve worked across real estate, professional services, retail, software, and B2B industries, delivering projects ranging from business websites and high-converting landing pages to CRM platforms, business dashboards, WhatsApp automation, and custom internal tools.

What sets me apart is my hybrid expertise. I combine technical development, marketing strategy, CRM, and automation to build practical business systems where websites, ads, customer data, and workflows work together—giving clients a single partner who understands both the technology and the business behind it.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Marketing & Business Lead at PT. Arbe Sukses Bersama (Exist Prime Realty)
June 1, 2025 - Present
• Built and managed multi-account Meta Ads structure generating 795+ leads at Rp 73M total spend, blended CPL Rp 92,000, best-performing account achieving Rp 43,000 CPL • Built CRM-based lead management system and AI-powered WhatsApp automation platform from scratch, in-house development to maintain operational control and reduce costs • Secured 10 developer partnerships providing primary property inventory access and enabling joint digital marketing programs • Recruited and developed agents with KPIs, onboarding processes, and structured performance frameworks
Marketing Communication & Promotion Department Head at PT. ALAM SUTERA REALTY, TBK.
December 1, 2019 - May 1, 2025
Led a 10-member Marketing Communication team, aligning strategies with sales to achieve 98% project deadlines. Directed end-to-end digital campaigns (Facebook/Google Ads), achieving 300% increase in qualified leads and reducing cost-per-lead by over 90% versus external agencies. Implemented CRM to boost cross-functional efficiency (sales & marketing). Managed annual budget and content strategy; oversaw events and PR; provided performance analyses to optimize lead quality and conversion rates.
Marketing Head at PT. LIPPO KARAWACI, TBK. (LIPPO HOMES - REAL ESTATE)
February 1, 2018 - December 1, 2019
Led marketing team to optimize all channels and ensure 100% alignment with business goals through budget tracking. Planned and executed digital ad campaigns on Facebook, Instagram and Google Ads; applied targeting and analytics to optimize performance ROI. Directed content strategy, landing page optimization, and event planning; acted as a business analyst for system improvements to enhance operational efficiency. Managed marketing budgets.
Digital Marketing Manager at DOKTER JUALAN KELAPA GADING
June 1, 2017 - November 1, 2017
Launched 5+ clients on Tokopedia/Shopee, driving Rp 50 million in sales within the first month. Designed and optimized targeted Facebook/Instagram ad campaigns for product launches. Implemented remarketing via email and WhatsApp campaigns to boost repeat purchases.
Head of IT at PT. IKIMURA INDOTOOLS CENTER KELAPA GADING
May 1, 2014 - June 1, 2017
Managed a 3-member IT team, overseeing SAP implementation and server upgrades to achieve 99.9% system uptime. Revamped company website with mobile-first design and optimized technical SEO, improving search rankings and organic traffic. Developed a web-based SAP reporting system, saving Rp 30 million monthly.
IT & Digital Marketing Manager at CV. VICTORY AUTO KELAPA GADING
October 1, 2012 - October 1, 2013
Led a 3-member IT and sales team to revamp the company website, increasing online visitors by over 100%. Optimized SEO, improving rankings for priority keywords, and driving a sizable portion of total website traffic from search engines. Built a database of 1,000+ customers for remarketing and expanded digital sales via marketplaces (Tokopedia, OLX) and WhatsApp campaigns.
IT Manager at PT. GITA MANDIRI TEHNIK SUNTER
July 1, 2007 - September 1, 2012
• Built custom ERP for factory operations; developed product selection software in 3 versions for 3 country markets; programmed PLC systems for industrial equipment • Applied international technical training (Guangzhou, Milan, Lyon, Belluno) to engineering and software delivery

Education

Bachelor of Informatics (S.Kom) at Petra Christian University
January 1, 2003 - December 31, 2007

Qualifications

UNI-PRO Advanced
January 1, 2011 - March 11, 2026
Google Ads Certification
March 15, 2025 - March 15, 2027
Google Ads Video Certification
March 15, 2026 - March 15, 2027
Google Ads Display Certification
March 15, 2026 - March 15, 2027
Foundations of AI-Powered Search Ads for Strategists Certification
March 15, 2026 - March 15, 2027
AI-Powered Performance Ads Cerification
March 15, 2026 - March 15, 2027

Industry Experience

Real Estate & Construction, Software & Internet, Professional Services, Media & Entertainment, Retail