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I'm Benny Liu, a passionate content producer with a proven track record in end-to-end video production—from concept to cinematography and high-end post-production. Beyond the lens, I bring extensive e-commerce operations experience from my tenure at Joybuy (UK), where I specialized in visual strategy, SKU management, and conversion-driven asset optimization. I bridge the gap between creative storytelling and commercial growth.…I'm Benny Liu, a passionate content producer with a proven track record in end-to-end video production—from concept to cinematography and high-end post-production. Beyond the lens, I bring extensive e-commerce operations experience from my tenure at Joybuy (UK), where I specialized in visual strategy, SKU management, and conversion-driven asset optimization. I bridge the gap between creative storytelling and commercial growth.

Benny Liu

Videographer, Director of Photography, Filmmaker, +2

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I'm Benny Liu, a passionate content producer with a proven track record in end-to-end video production—from concept to cinematography and high-end post-production. Beyond the lens, I bring extensive e-commerce operations experience from my tenure at Joybuy (UK), where I specialized in visual strategy, SKU management, and conversion-driven asset optimization. I bridge the gap between creative storytelling and commercial growth.…I'm Benny Liu, a passionate content producer with a proven track record in end-to-end video production—from concept to cinematography and high-end post-production. Beyond the lens, I bring extensive e-commerce operations experience from my tenure at Joybuy (UK), where I specialized in visual strategy, SKU management, and conversion-driven asset optimization. I bridge the gap between creative storytelling and commercial growth.

Available to hire

I’m Benny Liu, a passionate content producer with a proven track record in end-to-end video production—from concept to cinematography and high-end post-production.

Beyond the lens, I bring extensive e-commerce operations experience from my tenure at Joybuy (UK), where I specialized in visual strategy, SKU management, and conversion-driven asset optimization. I bridge the gap between creative storytelling and commercial growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Content Operations Specialist at Joybuy

September 1, 2025 - Present

Plan, shoot and edit high-quality product images for e-commerce listings and promotional materials. Collaborated with marketing and design teams to deliver visually compelling content that enhanced online sales performance. Spearheaded cross-platform main image optimization; coordinated listing enhancements for 30k+ SKUs across NL, UK, DE, and FR sites to ensure a successful Launch on March 15, 2026.

Videographer at Multiculture Fashion Show 2025

April 1, 2025 - April 1, 2025

Captured dynamic footage of a culturally diverse runway show, focusing on visual storytelling through handheld and stabilised shots. Highlighted the unique fashion aesthetics and cultural expressions of each designer by tailoring camera angles, pacing, and movement styles. Coordinated with lighting and stage teams to adapt to rapid changes during live performances, ensuring consistently high-quality visuals for post-event media content.

Videographer at York Fashion Runway 2025

March 1, 2025 - April 1, 2025

Shot the full behind-the-scenes and runway coverage using a camera stabiliser, with a strong focus on creative camera movements to enhance visual storytelling. Designed fluid tracking shots during model training, rehearsals, and live performances, capturing the energy and elegance of each moment. Worked closely with the directing team to ensure dynamic, cinematic footage suitable for both promotional reels and archival use.

Director of Photography at Zhejiang TV

September 1, 2023 - October 1, 2023

Served as Director of Photography (DP) for a 13-episode variety show over a 3-month production cycle. Mastered the show’s creative rhythm and executed precise cinematography following the shooting plan to capture key guest moments. Conducted on-site guest interviews to enhance narrative depth.

Videographer at Zhejiang ZUIHONG Holdings Group Co., ltd.

June 1, 2023 - October 1, 2023

Worked as cameraman to participate in The 19th Asian Games Hangzhou 2022, Hangzhou China International Challenge 2023 and The 4th Asian Para Games Hangzhou. Recorded on-field material, such as athletes’ live performances, audience interactions, on-site interviews, athletes during non-competition periods and volunteers. Took pre-competition photos for all athletes and produced competition mashup videos every day.