Berenice Soto
About
- 14 years' experience
- Joined January 2026
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Telecommunications
- Consumer Goods
- Retail
- Gaming
- Transportation & Logistics
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Work experience· 11 roles
Delivered high-impact advertising campaigns for key clients including Airbnb, Liverpool, Telcel, Amazon, Mercado Pago, Didi Card and Toyota; achieved over 15M impressions in a Nielsen-supported initiative for Airbnb with multi-channel creator strategies; designed and implemented performance-driven media strategies across verticals such as Entertainment, Retail, Finance; streamlined campaign execution with meticulous organization and cross-functional coordination; provided data-backed insights and actionable recommendations; established operational best practices.
Handled omnichannel strategies for leads acquisition; implemented growth strategies in low funnel conversions; executed lead generation campaigns through SEM, SEO, Social Media, email marketing, events and inbound marketing; optimized media purchases and contacted new contact points to add value to the Programs Básicos de México.
Taught postgraduate diploma program 'Digital Marketing: Creation and Management of Strategies'.
Education
Certifications and awards
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