Berenice Soto

Paid & Performance Manager at Sonoro Media

Delivered high-impact advertising campaigns for key clients including Airbnb, Liverpool, Telcel, Amazon, Mercado Pago, Didi Card and Toyota; achieved over 15M impressions in a Nielsen-supported initiative for Airbnb with multi-channel creator strategies; designed and implemented performance-driven media strategies across verticals such as Entertainment, Retail, Finance; streamlined campaign execution with meticulous organization and cross-functional coordination; provided data-backed insights and actionable recommendations; established operational best practices.

Professor de Diplomados at Universidad Centro

Taught postgraduate diploma program 'Digital Marketing: Creation and Management of Strategies'.

Digital Manager at Universidad Centro

Handled omnichannel strategies for leads acquisition; implemented growth strategies in low funnel conversions; executed lead generation campaigns through SEM, SEO, Social Media, email marketing, events and inbound marketing; optimized media purchases and contacted new contact points to add value to the Programs Básicos de México.

Performance Manager at Programas Básicos de México

Lead acquisition strategies for lead generation through multichannel strategies measured monthly, quarterly and annually; developed always-on strategies for CAC optimization; executed growth strategies based on Data and KPIs; generated sales-oriented campaigns through SEM, SEO, Social Media, email marketing; optimized the channel mix to improve conversion and business growth.

Head of Media & Account Director at Sparkling | Ride

Head of Media: Developed the in-house media plan; created internal and external provider processes; coached the internal team; directed marketing strategies for the clients’ business development; increased new business by 35% over 2 years; earned organic growth of the budget by 45% with active clients; Clients included Tech de Monterrey, Danone, Mercadona, ABB, Estee Lauder, and more.

Account Manager at Socialyse, Mexico City

Oversaw marketing planning and content development for Bonafont Lévit é; developed social strategies for key social touchpoints; built local content management with blogs and influencers; implemented client service processes and efficient workflows; clients included Bonafont, Levitée, and others.

Social Media Strategist at Socialyse, Mexico City

Built growth strategies through social media and optimized budgets with goal-oriented approaches; created benchmarks for Entertainment, Telecom and Retail industries; managed campaigns through information analysis aligned to KPIs.

Operated FB & TW campaigns through the Social Moov Platform and through the FB DPM; developed social strategies and managed budgets with a goal-oriented approach; created benchmarks for Entertainment, Telecom and Retail industries; operated campaigns through information analysis aligned to KPIs; clients included Sony, Krups, Telcel, Mars, LG, Lenovo, Kimberly-Clark, AXA Carrier, and others.

Digital Marketing Consultant at Freelance - Mexico & Australia

Supported small businesses and creative teams with digital marketing strategy, social media planning and cross-platform campaign coordination across Meta, Google Ads (SEM), TikTok and LinkedIn. Developed tailored campaign proposals and digital frameworks aligned to client goals, improving brand visibility and audience engagement. Managed multi-platform initiatives with structured workflows to support smooth project delivery. Led e-commerce and lead generation campaigns achieving measurable results.

Digital Marketing Specialist at Havas Media

Planned and executed integrated digital campaigns across Meta Ads, Google Ads (SEM, DG N), TikTok and LinkedIn, supporting brands across consumer goods, retail, luxury, automotive, entertainment, education and transportation. Managed campaign budgets from USD 1.5K monthly for small business campaigns to USD 1M monthly for large-scale initiatives, coordinating multi-platform strategies across the marketing funnel. Led e-commerce and lead generation campaigns with ROAS up to 3x and conversion rates above 3% through audience targeting, creative testing and optimization. Collaborated with strategy, creative and analytics teams to refine messaging and ensure aligned delivery of digital initiatives.