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I'm Berenice Soto, a Digital Performance Manager based in Canberra with over a decade of experience in growth marketing, paid media, and digital performance, collaborating with agencies, startups, and local businesses in Mexico, and independently supporting clients in Australia and London. I translate business objectives into measurable performance strategies, optimize acquisition funnels, and collaborate closely with cross-functional stakeholders to drive sustainable growth. My strength lies in translating business objectives into measurable performance strategies, optimizing acquisition funnels, and collaborating closely with cross-functional stakeholders to drive sustainable growth.…I'm Berenice Soto, a Digital Performance Manager based in Canberra with over a decade of experience in growth marketing, paid media, and digital performance, collaborating with agencies, startups, and local businesses in Mexico, and independently supporting clients in Australia and London. I translate business objectives into measurable performance strategies, optimize acquisition funnels, and collaborate closely with cross-functional stakeholders to drive sustainable growth. My strength lies in translating business objectives into measurable performance strategies, optimizing acquisition funnels, and collaborating closely with cross-functional stakeholders to drive sustainable growth.

Berenice Soto

Growth Marketer, Performance Marketer, Digital Marketer, +2

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I'm Berenice Soto, a Digital Performance Manager based in Canberra with over a decade of experience in growth marketing, paid media, and digital performance, collaborating with agencies, startups, and local businesses in Mexico, and independently supporting clients in Australia and London. I translate business objectives into measurable performance strategies, optimize acquisition funnels, and collaborate closely with cross-functional stakeholders to drive sustainable growth. My strength lies in translating business objectives into measurable performance strategies, optimizing acquisition funnels, and collaborating closely with cross-functional stakeholders to drive sustainable growth.…I'm Berenice Soto, a Digital Performance Manager based in Canberra with over a decade of experience in growth marketing, paid media, and digital performance, collaborating with agencies, startups, and local businesses in Mexico, and independently supporting clients in Australia and London. I translate business objectives into measurable performance strategies, optimize acquisition funnels, and collaborate closely with cross-functional stakeholders to drive sustainable growth. My strength lies in translating business objectives into measurable performance strategies, optimizing acquisition funnels, and collaborating closely with cross-functional stakeholders to drive sustainable growth.

Available to hire

I’m Berenice Soto, a Digital Performance Manager based in Canberra with over a decade of experience in growth marketing, paid media, and digital performance, collaborating with agencies, startups, and local businesses in Mexico, and independently supporting clients in Australia and London. I translate business objectives into measurable performance strategies, optimize acquisition funnels, and collaborate closely with cross-functional stakeholders to drive sustainable growth.

My strength lies in translating business objectives into measurable performance strategies, optimizing acquisition funnels, and collaborating closely with cross-functional stakeholders to drive sustainable growth.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Paid & Performance Manager at Sonoro Media

December 2, 2022 - December 1, 2025

Delivered high-impact advertising campaigns for key clients including Airbnb, Liverpool, Telcel, Amazon, Mercado Pago, Didi Card and Toyota; achieved over 15M impressions in a Nielsen-supported initiative for Airbnb with multi-channel creator strategies; designed and implemented performance-driven media strategies across verticals such as Entertainment, Retail, Finance; streamlined campaign execution with meticulous organization and cross-functional coordination; provided data-backed insights and actionable recommendations; established operational best practices.

Professor de Diplomados at Universidad Centro

June 1, 2021 - December 1, 2025

Taught postgraduate diploma program 'Digital Marketing: Creation and Management of Strategies'.

Digital Manager at Universidad Centro

June 1, 2022 - December 1, 2022

Handled omnichannel strategies for leads acquisition; implemented growth strategies in low funnel conversions; executed lead generation campaigns through SEM, SEO, Social Media, email marketing, events and inbound marketing; optimized media purchases and contacted new contact points to add value to the Programs Básicos de México.

Performance Manager at Programas Básicos de México

April 1, 2021 - April 1, 2022

Lead acquisition strategies for lead generation through multichannel strategies measured monthly, quarterly and annually; developed always-on strategies for CAC optimization; executed growth strategies based on Data and KPIs; generated sales-oriented campaigns through SEM, SEO, Social Media, email marketing; optimized the channel mix to improve conversion and business growth.

Head of Media & Account Director at Sparkling | Ride

February 1, 2017 - March 1, 2021

Head of Media: Developed the in-house media plan; created internal and external provider processes; coached the internal team; directed marketing strategies for the clients’ business development; increased new business by 35% over 2 years; earned organic growth of the budget by 45% with active clients; Clients included Tech de Monterrey, Danone, Mercadona, ABB, Estee Lauder, and more.

Account Manager at Socialyse, Mexico City

July 1, 2015 - January 1, 2017

Oversaw marketing planning and content development for Bonafont Lévit é; developed social strategies for key social touchpoints; built local content management with blogs and influencers; implemented client service processes and efficient workflows; clients included Bonafont, Levitée, and others.

Social Media Strategist at Socialyse, Mexico City

July 1, 2015 - January 1, 2015

Built growth strategies through social media and optimized budgets with goal-oriented approaches; created benchmarks for Entertainment, Telecom and Retail industries; managed campaigns through information analysis aligned to KPIs.

Social Media Specialist

September 1, 2013 - January 1, 2015

Operated FB & TW campaigns through the Social Moov Platform and through the FB DPM; developed social strategies and managed budgets with a goal-oriented approach; created benchmarks for Entertainment, Telecom and Retail industries; operated campaigns through information analysis aligned to KPIs; clients included Sony, Krups, Telcel, Mars, LG, Lenovo, Kimberly-Clark, AXA Carrier, and others.