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Hi, I’m Berkay Barboros Livalaia, a results-driven digital marketing executive with 8+ years of experience driving growth across e-commerce, iGaming, SaaS, FMCG, fashion, luxury goods, and tourism. I specialize in performance marketing channels such as Google Ads, Meta Ads, TikTok, LinkedIn, affiliate marketing, and influencer partnerships, and I’ve led go-to-market strategies, multi-million-dollar budgets, and scalable international campaigns. Beyond client work, I lead my own ventures including a marketing agency and an e-learning music platform, where I guide growth, partnerships, and product development. I’m based in Estonia and eager to join agile, international teams to continue driving growth.…Hi, I’m Berkay Barboros Livalaia, a results-driven digital marketing executive with 8+ years of experience driving growth across e-commerce, iGaming, SaaS, FMCG, fashion, luxury goods, and tourism. I specialize in performance marketing channels such as Google Ads, Meta Ads, TikTok, LinkedIn, affiliate marketing, and influencer partnerships, and I’ve led go-to-market strategies, multi-million-dollar budgets, and scalable international campaigns. Beyond client work, I lead my own ventures including a marketing agency and an e-learning music platform, where I guide growth, partnerships, and product development. I’m based in Estonia and eager to join agile, international teams to continue driving growth.

Berkay Barboros

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Berkay Barboros Livalaia, a results-driven digital marketing executive with 8+ years of experience driving growth across e-commerce, iGaming, SaaS, FMCG, fashion, luxury goods, and tourism. I specialize in performance marketing channels such as Google Ads, Meta Ads, TikTok, LinkedIn, affiliate marketing, and influencer partnerships, and I’ve led go-to-market strategies, multi-million-dollar budgets, and scalable international campaigns. Beyond client work, I lead my own ventures including a marketing agency and an e-learning music platform, where I guide growth, partnerships, and product development. I’m based in Estonia and eager to join agile, international teams to continue driving growth.…Hi, I’m Berkay Barboros Livalaia, a results-driven digital marketing executive with 8+ years of experience driving growth across e-commerce, iGaming, SaaS, FMCG, fashion, luxury goods, and tourism. I specialize in performance marketing channels such as Google Ads, Meta Ads, TikTok, LinkedIn, affiliate marketing, and influencer partnerships, and I’ve led go-to-market strategies, multi-million-dollar budgets, and scalable international campaigns. Beyond client work, I lead my own ventures including a marketing agency and an e-learning music platform, where I guide growth, partnerships, and product development. I’m based in Estonia and eager to join agile, international teams to continue driving growth.

Available to hire

Hi, I’m Berkay Barboros Livalaia, a results-driven digital marketing executive with 8+ years of experience driving growth across e-commerce, iGaming, SaaS, FMCG, fashion, luxury goods, and tourism. I specialize in performance marketing channels such as Google Ads, Meta Ads, TikTok, LinkedIn, affiliate marketing, and influencer partnerships, and I’ve led go-to-market strategies, multi-million-dollar budgets, and scalable international campaigns.

Beyond client work, I lead my own ventures including a marketing agency and an e-learning music platform, where I guide growth, partnerships, and product development. I’m based in Estonia and eager to join agile, international teams to continue driving growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Estonian

Beginner

Work Experience

Strategic Advisor at The Hermes Music Label

December 1, 2023 - November 6, 2025

Founded an independent music label specializing in electronic genres; provided comprehensive music marketing and artist management services; oversaw international distribution and digital presence optimization; offered mixing, mastering, and production consultation.

Founder at Performize Marketing Agency

December 1, 2023 - November 6, 2025

Founded and led a digital marketing agency, delivering growth strategies for beauty, furniture, and luxury brands; managed client relations, lead generation, and e-commerce sales; oversaw website optimization, SEO, and cross-functional launches; implemented GTM & GA4 setups and streamlined team processes.

Country Manager at Rocketpot.io - iGaming

October 1, 2023 - October 1, 2023

Project-based GTM consultant; developed Turkey and MEN A market entry strategy; collaborated with CEO and product team on localization; integrated payment systems and coordinated UX improvements with tech teams; established regulatory compliance framework; conducted competitive analysis and product benchmarking for crypto integration and Web3 features.

Senior Digital Marketing Manager at iQuest Resources Limited

September 1, 2023 - September 1, 2023

Led international customer acquisition campaigns for sports betting and casino portals; managed a 3-person marketing team; led go-to-market testing, content marketing, and influencer/affiliate performance tracking; achieved ~25% increase in conversions; managed multi-channel campaigns across Google Ads, Meta, and CRM platforms.

Digital Performance Team Lead at Digital House Agency

April 1, 2022 - April 1, 2022

Led a 5-person performance marketing team for 33 active clients; implemented weekly reporting and optimization protocols; developed ROI-focused expertise and budget allocation; achieved 40% average improvement in client campaign performance through data-driven optimizations.

Senior Digital Account Executive at Hype Performance Agency

August 1, 2021 - August 1, 2021

Managed P&G dedicated account; scaled operations from 3 to 13 team members; launched P&G’s first direct-to-consumer website in MEN A region; generated $1M revenue within 6 months via integrated Meta, Marketplace, and Google Ads strategies; maintained stakeholder communications with global brand teams.

Co-Founder at Music School (E-Learning Platform)

June 1, 2021 - November 6, 2025

Co-founded an online music education platform; drove platform growth, digital marketing, partnerships, instructor onboarding, and fundraising efforts to support sustainable growth; built content partnerships and managed onboarding processes to ensure quality and engagement.

Digital Growth Marketing Specialist at Inveon

October 1, 2020 - October 1, 2020

Collaborated with technical, management, and product teams on e-commerce solutions; managed digital marketing operations for premium brands (e.g., Coca-Cola, Watsons); led cross-functional tasks across SEO, development, UX, and paid media; implemented budgeting and performance reporting systems; grew organic traffic by ~35%.

Digital Marketing & E-Commerce Specialist at Tumpa Group

January 1, 2019 - January 1, 2019

Progressed from intern to manager; built a complete B2B and B2C e-commerce platform from concept to launch; developed CRM, GA, GTM, and inventory management; implemented HTML customizations and technical SEO improvements; managed integrated Google Ads and Meta campaigns.