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I’m a creative strategist and content leader with 15+ years of experience building brands and performance-driven campaigns across global markets. At TikTok, I partnered with leading financial institutions and lifestyle brands to deliver turnkey creative strategies, from ideation through production. Before that, I built Getir’s in-house creative agency from scratch, scaling it from 5 to 65 people and producing content for 10 brands across 9 markets. Earlier in my career, I worked at top network agencies like TBWA, McCann, and Rafineri, creating award-winning campaigns for Unilever, L’Oréal, Coca-Cola, HSBC, and BBVA. I thrive at the intersection of storytelling, data, and AI tools to deliver impactful creative at scale.…I’m a creative strategist and content leader with 15+ years of experience building brands and performance-driven campaigns across global markets. At TikTok, I partnered with leading financial institutions and lifestyle brands to deliver turnkey creative strategies, from ideation through production. Before that, I built Getir’s in-house creative agency from scratch, scaling it from 5 to 65 people and producing content for 10 brands across 9 markets. Earlier in my career, I worked at top network agencies like TBWA, McCann, and Rafineri, creating award-winning campaigns for Unilever, L’Oréal, Coca-Cola, HSBC, and BBVA. I thrive at the intersection of storytelling, data, and AI tools to deliver impactful creative at scale.

Berkin Dalgic

Creative Director, Creative Producer, Content Producer, +3

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I’m a creative strategist and content leader with 15+ years of experience building brands and performance-driven campaigns across global markets. At TikTok, I partnered with leading financial institutions and lifestyle brands to deliver turnkey creative strategies, from ideation through production. Before that, I built Getir’s in-house creative agency from scratch, scaling it from 5 to 65 people and producing content for 10 brands across 9 markets. Earlier in my career, I worked at top network agencies like TBWA, McCann, and Rafineri, creating award-winning campaigns for Unilever, L’Oréal, Coca-Cola, HSBC, and BBVA. I thrive at the intersection of storytelling, data, and AI tools to deliver impactful creative at scale.…I’m a creative strategist and content leader with 15+ years of experience building brands and performance-driven campaigns across global markets. At TikTok, I partnered with leading financial institutions and lifestyle brands to deliver turnkey creative strategies, from ideation through production. Before that, I built Getir’s in-house creative agency from scratch, scaling it from 5 to 65 people and producing content for 10 brands across 9 markets. Earlier in my career, I worked at top network agencies like TBWA, McCann, and Rafineri, creating award-winning campaigns for Unilever, L’Oréal, Coca-Cola, HSBC, and BBVA. I thrive at the intersection of storytelling, data, and AI tools to deliver impactful creative at scale.

Available to hire

I’m a creative strategist and content leader with 15+ years of experience building brands and performance-driven campaigns across global markets. At TikTok, I partnered with leading financial institutions and lifestyle brands to deliver turnkey creative strategies, from ideation through production. Before that, I built Getir’s in-house creative agency from scratch, scaling it from 5 to 65 people and producing content for 10 brands across 9 markets. Earlier in my career, I worked at top network agencies like TBWA, McCann, and Rafineri, creating award-winning campaigns for Unilever, L’Oréal, Coca-Cola, HSBC, and BBVA. I thrive at the intersection of storytelling, data, and AI tools to deliver impactful creative at scale.

Skills

Copywriting

Leadership

Branding

Advertising Illustration

Video Advert

Experience Level

Copywriting

Expert

Leadership

Expert

Branding

Expert

Advertising Illustration

Expert

Video Advert

Expert

Pitch Deck

Expert

Social Media Design

Expert

Language

English

Fluent

Turkish

Fluent

Work Experience

Creative Consultant at TikTok

June 1, 2023 - Present

In my Creative Consultant role, I deliver impactful business results through innovative projects, from strategic planning to execution, with creative excellence. I have an award-winning track record with 8 shortlists and 5 wins, demonstrating strategic creative leadership. I leverage cross-functional collaboration, agile project management, and stakeholder alignment to ensure on-time, on-budget project completion and maximize business and creative impact.

Creative Strategist at TikTok

June 30, 2023 - August 27, 2025

As a Creative Strategist, I drove ecosystem growth in Türkiye by empowering key clients and agencies through B2B marketing strategies, events, and tailored workshops. I provided strategic guidance, market expertise, and data-driven insights, crafting compelling narratives to foster strong client relationships and elevate creative excellence within the ecosystem.

Creative Manager at Getir

June 30, 2022 - August 27, 2025

I built and led a 65-person in-house creative agency, overseeing all creative production from product development to marketing. I developed cross-cultural communication, leadership, and team management skills, including cross-functional alignment. I translated business objectives into compelling stories, managed budgets, assigned resources to tasks with tight deadlines, and ensured brand consistency, successfully launching new products, verticals, and markets.

Senior Digital Copywriter at TBWA\Istanbul

December 31, 2020 - August 27, 2025

Returned as a Sr Digital Copywriter to create impactful campaigns. Worked with a powerful creative team developing groundbreaking campaigns, including a viral Akbank campaign featured in national news. Consistently pushed creative boundaries and explored innovative digital solutions reinforcing the agency's reputation for disruptive work.

Senior Digital Copywriter at Rafineri

April 30, 2019 - August 27, 2025

Developed innovative and award-winning digital campaigns, including launching live-recording phones into space, hydraulic press destruction of unwanted gifts, and creating digital ecosystems for TVCs. These unconventional approaches yielded impactful campaigns and significant industry recognition.

Digital Copywriter at McCANN Istanbul

December 31, 2016 - August 27, 2025

Created award-winning campaigns for global brands while pioneering unique product development initiatives, such as up-cycling product boxes and developing adaptable smart TV features. Earned 10 awards and reshaped industry standards with results-driven digital work.

Copywriter at Grey Istanbul

February 28, 2014 - August 27, 2025

Transitioned into a Copywriting role contributing to award-winning campaigns across various channels under renowned Creative Directors. Bridged strategic thinking with creative execution resulting in impactful and resonant work.

Creative Intern at W+K Amsterdam

December 31, 2012 - August 27, 2025

Contributed to innovative advertising campaigns crafting compelling narratives across digital, social, and print. Concurrently developed own student portfolio applying learned principles to real-world scenarios.

Coordinator at Miami Ad School

August 31, 2012 - August 27, 2025

Played a key role in establishing the school in Turkey, assisting management in school operations, setup, administrative tasks, student recruitment, and program development. Gained valuable experience in educational administration.

Junior Strategic Planner at TBWA\Istanbul

July 31, 2010 - August 27, 2025

Participated in developing integrated marketing campaigns conducting market research, analyzing consumer data, and contributing to strategic briefs. Rapid professional growth in Turkey’s leading agency environment.

Strategic Planning Intern at Saatchi & Saatchi

October 31, 2009 - August 27, 2025

Supported Senior Planners in developing impactful brand strategies for clients by conducting market research, analyzing consumer insights, and developing competitive analyses and strategic presentations.