Hi, I’m Bernardo de Souza, a senior UX/UI and product designer focused on building scalable design systems and delightful user experiences across global brands. I lead with research, collaborate closely with engineers and product teams, and translate complex requirements into clear, accessible interfaces. Currently at PIERER Mobility Group, I standardize UI components and tokens across KT M, Husqvarna, and Gas Gas while driving usability and consistency across brands. I enjoy turning insights into practical design direction—from UX audits and service blueprints to component libraries and localization features. My work blends strategic thinking with hands-on design, ensuring accessible, data-informed experiences that scale across platforms and markets. Outside of day-to-day design, I’m passionate about mentoring teams and advocating for best practices in design systems and user research.…

Bernardo de Souza

Hi, I’m Bernardo de Souza, a senior UX/UI and product designer focused on building scalable design systems and delightful user experiences across global brands. I lead with research, collaborate closely with engineers and product teams, and translate complex requirements into clear, accessible interfaces. Currently at PIERER Mobility Group, I standardize UI components and tokens across KT M, Husqvarna, and Gas Gas while driving usability and consistency across brands. I enjoy turning insights into practical design direction—from UX audits and service blueprints to component libraries and localization features. My work blends strategic thinking with hands-on design, ensuring accessible, data-informed experiences that scale across platforms and markets. Outside of day-to-day design, I’m passionate about mentoring teams and advocating for best practices in design systems and user research.…

Available to hire

Hi, I’m Bernardo de Souza, a senior UX/UI and product designer focused on building scalable design systems and delightful user experiences across global brands. I lead with research, collaborate closely with engineers and product teams, and translate complex requirements into clear, accessible interfaces. Currently at PIERER Mobility Group, I standardize UI components and tokens across KT M, Husqvarna, and Gas Gas while driving usability and consistency across brands.

I enjoy turning insights into practical design direction—from UX audits and service blueprints to component libraries and localization features. My work blends strategic thinking with hands-on design, ensuring accessible, data-informed experiences that scale across platforms and markets. Outside of day-to-day design, I’m passionate about mentoring teams and advocating for best practices in design systems and user research.

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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced

Work Experience

Senior UX/UI Designer at PIERER Mobility AG
June 1, 2025 - Present
Responsible for design and standardisation of UI components across multiple brands under Pierer Mobility Group (KTM, Husqvarna, Gas Gas). Led development and documentation of topbars and drawers. Collaborated cross-functionally with engineers, product managers, and brand stakeholders to implement consistency across brands. Conducted competitive research and UX audits of major tech and automotive sites to support design decisions. Created detailed design specifications, naming conventions, and usage documentation for components and tokens. Facilitated design system alignment across teams with usage examples and best practices. Implemented localized user preferences (system and language settings). Designed modals and interactions for flows like saving configurations and account management, ensuring clarity and usability.
Senior Product Designer at Carlsberg
February 1, 2023 - February 1, 2025
Lead Designer for Carlsberg's compliance area. Responsible for the internal SaaS platform for developers, brand managers, and agency managers across all brands. Conducted surveys, usability tests and user interviews. Managed and analyzed data in Datadog (heatmaps and video recordings). Ensured WCAG accessibility, supported Legal and Global Responsible Drinking Manager. Led discovery (user flows, service blueprints, competitor analyses, empathy maps, workflows) and contributed to Design System (colors, buttons, tables, navigation). Redesigned pages based on research; created a new dashboard to improve usability. Planned, wrote scripts, prepared materials, and created video tutorials for platform.
Senior Product Designer at WT X
September 1, 2022 - December 31, 2022
Defined a new Design System and contributed to the design of the new application. Created high-quality interfaces for web and mobile apps. Redesigned landing page to improve UX. Researched culture, language, and colours for Middle Eastern and African markets. Designed pages in Arabic, German, and Mandarin. Participated in brainstorming sessions and proposed UI/UX solutions for new features. Built prototypes, iterated, and collaborated with developers and product owners to deliver features.
Senior UX/UI Designer at Trouva
May 1, 2022 - August 31, 2022
Led UX/UI design improvements for Trouva SaaS platform; addressed boutique owners' pain points when registering products. Designed sitemap and user flows; conducted surveys; created service blueprint; performed competitor analysis; analyzed heatmaps; conducted heuristic evaluation; produced reports with discoveries and recommendations. Redesigned website from MVP to V1; built and iterated on designs.
Senior UX/UI Designer at Dentsu International
October 1, 2020 - May 1, 2022
Led discovery and design for Stellantis account (Fiat, Jeep, Citroën). Designed and launched Brazil's first eCommerce platform for cars (flows, wireflows, wireframes). Presented research and wireframes to Fiat Brazil CEO. Conducted surveys and research for Fiat's car rental site. Performed benchmarking; created mind maps and user flows for IA. Conducted usability heuristic evaluation; redesigned Jeep site to better support mechanics.
Senior Product Designer at Trouva
May 1, 2022 - August 1, 2022
Defined the sitemap and user flows to help boutique owners register products on Trouva's SaaS platform. Conducted user surveys to understand pain points, designed a service blueprint mapping the entire experience, and performed competitive analysis. Analyzed heatmaps and conducted a usability heuristic evaluation to identify issues. Redesigned the website MVP and evolved it into the V1 release. Created multi-language pages including Arabic, German, and Mandarin, and collaborated with engineers and product owners to deliver features.

Education

Bachelor of Industrial Design at Pontifical Catholic University
August 2, 2002 - November 2, 2007
Certificate of Marketing at IBMEC
March 3, 2009 - March 3, 2011
Marketing at IBMEC
January 1, 2009 - January 1, 2011
Industrial Design - Bachelor's Degree at Pontifical Catholic University of Rio de Janeiro
January 1, 2002 - January 1, 2007
Marketing (CBA) at IBMEC
January 1, 2009 - December 31, 2011
Bachelor's Degree in Industrial Design at Pontifical Catholic University of Rio de Janeiro
January 1, 2002 - December 31, 2007

Qualifications

Figma
May 7, 2019 - February 24, 2025

Industry Experience

Computers & Electronics, Consumer Goods, Education, Software & Internet, Telecommunications, Transportation & Logistics, Wholesale & Distribution, Media & Entertainment, Professional Services, Manufacturing, Retail