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I’m a senior content strategist and editorial lead. My focus is simple: clear plans, great copy and reliable delivery. At Trainline I relaunched the US editorial programme, growing output from 13 to 100 articles a month and lifting US impressions by 196% to 5.9M. I set the strategy, standards and tracking, hired and managed a 14-writer bench and kept quality tight. At The Ned I led multi-market member communications across web, email, app and in-venue. I owned tone, calendars and approvals and delivered exec-ready reporting that made decisions easy. I’m strong at brand voice, long-form features, newsletters and lifecycle copy, SEO-informed commissioning and stakeholder management. Sectors include travel, hospitality, tech and media. Tools include SFMC, GSC and Sitecore. What you get: sharp messaging, calm operations and on-time delivery.…I’m a senior content strategist and editorial lead. My focus is simple: clear plans, great copy and reliable delivery. At Trainline I relaunched the US editorial programme, growing output from 13 to 100 articles a month and lifting US impressions by 196% to 5.9M. I set the strategy, standards and tracking, hired and managed a 14-writer bench and kept quality tight. At The Ned I led multi-market member communications across web, email, app and in-venue. I owned tone, calendars and approvals and delivered exec-ready reporting that made decisions easy. I’m strong at brand voice, long-form features, newsletters and lifecycle copy, SEO-informed commissioning and stakeholder management. Sectors include travel, hospitality, tech and media. Tools include SFMC, GSC and Sitecore. What you get: sharp messaging, calm operations and on-time delivery.

Bernd Fischer

Content Strategist, Writer, Copywriter, +7

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I’m a senior content strategist and editorial lead. My focus is simple: clear plans, great copy and reliable delivery. At Trainline I relaunched the US editorial programme, growing output from 13 to 100 articles a month and lifting US impressions by 196% to 5.9M. I set the strategy, standards and tracking, hired and managed a 14-writer bench and kept quality tight. At The Ned I led multi-market member communications across web, email, app and in-venue. I owned tone, calendars and approvals and delivered exec-ready reporting that made decisions easy. I’m strong at brand voice, long-form features, newsletters and lifecycle copy, SEO-informed commissioning and stakeholder management. Sectors include travel, hospitality, tech and media. Tools include SFMC, GSC and Sitecore. What you get: sharp messaging, calm operations and on-time delivery.…I’m a senior content strategist and editorial lead. My focus is simple: clear plans, great copy and reliable delivery. At Trainline I relaunched the US editorial programme, growing output from 13 to 100 articles a month and lifting US impressions by 196% to 5.9M. I set the strategy, standards and tracking, hired and managed a 14-writer bench and kept quality tight. At The Ned I led multi-market member communications across web, email, app and in-venue. I owned tone, calendars and approvals and delivered exec-ready reporting that made decisions easy. I’m strong at brand voice, long-form features, newsletters and lifecycle copy, SEO-informed commissioning and stakeholder management. Sectors include travel, hospitality, tech and media. Tools include SFMC, GSC and Sitecore. What you get: sharp messaging, calm operations and on-time delivery.

Available to hire

I’m a senior content strategist and editorial lead. My focus is simple: clear plans, great copy and reliable delivery.
At Trainline I relaunched the US editorial programme, growing output from 13 to 100 articles a month and lifting US impressions by 196% to 5.9M. I set the strategy, standards and tracking, hired and managed a 14-writer bench and kept quality tight.
At The Ned I led multi-market member communications across web, email, app and in-venue. I owned tone, calendars and approvals and delivered exec-ready reporting that made decisions easy.
I’m strong at brand voice, long-form features, newsletters and lifecycle copy, SEO-informed commissioning and stakeholder management. Sectors include travel, hospitality, tech and media. Tools include SFMC, GSC and Sitecore.
What you get: sharp messaging, calm operations and on-time delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Advanced

German

Intermediate

Work Experience

Group Head of Member Communications (Maternity Cover) at The Ned & Ned's Club

June 16, 2025 - September 22, 2025

Led global, multi-channel member communications for London, New York (NoMad), Washington, DC and Doha across newsletter, app, web, social and in-club collateral. Owned the integrated communications calendar and chaired weekly cross- market meetings to align priorities, sign-offs and delivery. Produced the Weekly Global Membership & Communications Report for investor and company-wide reporting, surfacing KPIs and insights. Planned, wrote and delivered local member newsletters for each club every two weeks, the monthly global newsletter and dedicated seasonal or time- sensitive sends, managing approvals with local Managing Directors. Built and scheduled member push notifications, coordinating links and deep links to the member portal and app. Governed tone of voice and copy across event posters, in-app listings and the member portal; enforced naming conventions, resolving inconsistencies in Ned’s Club tone and style across markets. Oversaw platforms and workflows: Salesforce Marketing Cloud (newsletters) and Sitecore (portal and app publishing). Commissioned and published monthly editorial features. Curated and managed @NedsClubs and @NedsClubWashingtonDC Instagram accounts and tracked engagement and community growth. Managed content capture for hero moments (including Pool Parties and Sunset Sessions): briefed photographers and videographers, controlled budgets and processed invoices. Partnered with Membership, Events, Food & Beverage and Partnerships to deliver timely campaigns and member-perk communications.

Managing Editor (FTC) at Trainline

February 1, 2024 - December 31, 2024

Promoted from Senior Commissioning Editor after exceeding growth targets for the US Travel Journal. Delivered US impressions growth of +196% to 5.92M through data-led commissioning and streamlined workflows. Scaled production while maintaining quality and set editorial policy and standards to ensure brand consistency. Partnered with Product, Monetisation and PR on high-profile campaigns and communicated results and insights to stakeholders. Mentored two Editorial Production Assistants, improving on-time delivery and reducing turnaround time.

Senior Commissioning Editor (FTC) at Trainline

August 1, 2023 - January 31, 2024

Exceeded US impressions target by 45% (1.82M vs 1.25M) for the US Travel Journal. Scaled output from 13 stories per month to 100 by December without compromising editorial standards. Recruited and onboarded 14 freelancers and optimised budgets, briefs and workflows.

Journalist, Writer and Editor at Freelance

August 1, 2019 - July 31, 2023

Features and commissioning for titles including GQ, Men’s Health, PAPER Magazine, House & Garden and The Manual.

Content Editor at GQ Middle East

November 19, 2018 - July 31, 2019

Made a lateral move from GQ South Africa to GQ Middle East, continuing as Content Editor to support the brand’s expansion in the region. Wrote, edited, pitched, and commissioned content for print and digital platforms, ensuring alignment with GQ’s editorial standards while adapting to Middle Eastern cultural nuances. Collaborated with key stakeholders, including the Commercial team and PR agencies, to execute high-profile editorial projects. Coordinated with global teams on content syndication and localisation for the Middle Eastern audience. Supervised and mentored editorial interns, guiding them through content creation and publication workflows. Represented GQ at global industry events, building relationships with regional fashion and media influencers to expand the brand’s presence.

Content Editor at GQ South Africa

April 2, 2018 - November 16, 2018

Promoted from Senior Content Producer: Features & Grooming to Content Editor. Wrote original cover stories on prominent South African figures, including Trevor Noah, DJ Black Coffee, and Bonang Matheba. Played a key role in the strategic overhaul of GQ South Africa, aligning content and brand identity with GQ’s global strategy and vision. Managed the monthly print grooming section, producing original features and adapting global content for South African readers. Collaborated with marketing teams to secure advertising and build strategic partnerships while upholding GQ’s editorial integrity. Represented GQ South Africa at key industry events, strengthening brand visibility and relationships within the South African market.

Senior Content Producer: Features & Grooming at GQ South Africa

December 1, 2016 - March 30, 2018

Produced high-profile features for GQ’s print and digital platforms, maintaining consistency with the brand’s voice and editorial standards. Increased online reader engagement by tailoring content to local preferences, driving growth in GQ’s digital audience.

Education

Master of Science in Journalism at Columbia University

August 4, 2014 - May 20, 2015

Coursework on feature writing, audio reporting, audience engagement, photojournalism, magazine writing and food reporting.

Bachelor of Arts in English and Visual Culture Studies at University of Pretoria

January 3, 2011 - December 31, 2013

Qualifications

FutureLearn: Introduction to Content Design

March 1, 2025 - March 31, 2025

This online course was based on the UK government's Digital Data and Technology Framework and covered user-centred content design skills. This included a number of relevant topics: user research principles, prototyping, designing accessible content, writing in plain English, using data to make content decisions and developing your career as a content designer.

Content Strategy for Professionals: Specialization

March 27, 2024 - August 22, 2024