Hello you, thanks for dropping by. 👋🏼 I'm Bernedette. From this moment forward, you're no longer alone in your entrepreneurial journey. I help purpose-led entrepreneurs like you bring their ideas and intentions to life by bringing clarity and strategy to their businesses with a human-centred approach. ☀️ Gain the clarity you've been looking for ☀️ There are so many things to learn about and you have so many ideas but you have limited resources. As a marketing consultant, my goal is to reduce your mind clutter and provide you with a results-driven guide that’s easy to understand and execute. 🌟My experience 🌟 • Branded & launched a $1M+ campaign for a major account, increased clients’ web traffic by 6800% and brand search volume by 120% • Full-service agency experience with various industries & business sizes (eg. Startups, Government, Sustainability, Home Building, Community Development, Non-profit etc.) • Bachelor's Degree from University of British Columbia (World's Top 50 Universities) • Native English speaker ⚡️My services⚡️ • Brand strategy • Communications strategy / marketing strategy / marketing plan • Website copywriting I also partner with my preferred designers, developers and/or media buyers to provide these services: • Full brand identity (brand strategy, brand name, brand design) • Full website creation (website design, website copy, website development) • Full campaign management (marketing strategy, ad design, ad copy, ad buy) 🏢Industries I've worked with (but not limited to)🏢 • Beauty and Skincare • Health and Fitness • Wellness and Self-Care • Consulting • Real Estate (Residential, Commercial and Land Development) • Finance • Bookkeeping & Accounting • Gambling • Non-profit Organizations • Education • Cleaning Service • Events I don’t have a niche and it’s an intentional choice. Hold up, before I lose you - hear me out. My process is the same for all industries - it’s heavily based on research. I can promise you that by the time I present your custom strategy, I’ll know your industry like the back of my hand. ☎️Let's have a chat about how I can help you with your marketing needs. Learn more: BernedetteTeo.com

Bernedette Teo

Hello you, thanks for dropping by. 👋🏼 I'm Bernedette. From this moment forward, you're no longer alone in your entrepreneurial journey. I help purpose-led entrepreneurs like you bring their ideas and intentions to life by bringing clarity and strategy to their businesses with a human-centred approach. ☀️ Gain the clarity you've been looking for ☀️ There are so many things to learn about and you have so many ideas but you have limited resources. As a marketing consultant, my goal is to reduce your mind clutter and provide you with a results-driven guide that’s easy to understand and execute. 🌟My experience 🌟 • Branded & launched a $1M+ campaign for a major account, increased clients’ web traffic by 6800% and brand search volume by 120% • Full-service agency experience with various industries & business sizes (eg. Startups, Government, Sustainability, Home Building, Community Development, Non-profit etc.) • Bachelor's Degree from University of British Columbia (World's Top 50 Universities) • Native English speaker ⚡️My services⚡️ • Brand strategy • Communications strategy / marketing strategy / marketing plan • Website copywriting I also partner with my preferred designers, developers and/or media buyers to provide these services: • Full brand identity (brand strategy, brand name, brand design) • Full website creation (website design, website copy, website development) • Full campaign management (marketing strategy, ad design, ad copy, ad buy) 🏢Industries I've worked with (but not limited to)🏢 • Beauty and Skincare • Health and Fitness • Wellness and Self-Care • Consulting • Real Estate (Residential, Commercial and Land Development) • Finance • Bookkeeping & Accounting • Gambling • Non-profit Organizations • Education • Cleaning Service • Events I don’t have a niche and it’s an intentional choice. Hold up, before I lose you - hear me out. My process is the same for all industries - it’s heavily based on research. I can promise you that by the time I present your custom strategy, I’ll know your industry like the back of my hand. ☎️Let's have a chat about how I can help you with your marketing needs. Learn more: BernedetteTeo.com

Available to hire

Hello you, thanks for dropping by. 👋🏼

I’m Bernedette. From this moment forward, you’re no longer alone in your entrepreneurial journey. I help purpose-led entrepreneurs like you bring their ideas and intentions to life by bringing clarity and strategy to their businesses with a human-centred approach.

☀️ Gain the clarity you’ve been looking for ☀️
There are so many things to learn about and you have so many ideas but you have limited resources. As a marketing consultant, my goal is to reduce your mind clutter and provide you with a results-driven guide that’s easy to understand and execute.

🌟My experience 🌟
• Branded & launched a $1M+ campaign for a major account, increased clients’ web traffic by 6800% and brand search volume by 120%
• Full-service agency experience with various industries & business sizes (eg. Startups, Government, Sustainability, Home Building, Community Development, Non-profit etc.)
• Bachelor’s Degree from University of British Columbia (World’s Top 50 Universities)
• Native English speaker

⚡️My services⚡️
• Brand strategy
• Communications strategy / marketing strategy / marketing plan
• Website copywriting

I also partner with my preferred designers, developers and/or media buyers to provide these services:
• Full brand identity (brand strategy, brand name, brand design)
• Full website creation (website design, website copy, website development)
• Full campaign management (marketing strategy, ad design, ad copy, ad buy)

🏢Industries I’ve worked with (but not limited to)🏢
• Beauty and Skincare
• Health and Fitness
• Wellness and Self-Care
• Consulting
• Real Estate (Residential, Commercial and Land Development)
• Finance
• Bookkeeping & Accounting
• Gambling
• Non-profit Organizations
• Education
• Cleaning Service
• Events

I don’t have a niche and it’s an intentional choice. Hold up, before I lose you - hear me out. My process is the same for all industries - it’s heavily based on research. I can promise you that by the time I present your custom strategy, I’ll know your industry like the back of my hand.

☎️Let’s have a chat about how I can help you with your marketing needs.

Learn more: BernedetteTeo.com

See more

Language

English
Fluent
Chinese
Intermediate

Work Experience

Account Coordinator at ZGM Modern Marketing Partners
February 1, 2018 - February 1, 2021
Managed the launch of a mixed-media, $1M Government of Alberta campaign across TV, social, digital, and out-of-home, driving a 72% year-over-year increase in goal completions. Coordinated and executed over 500 projects from concept to delivery. Partnered with cross-functional teams to identify drivers, mechanics, and dependencies across the customer lifecycle. Translated analytics into actionable recommendations to optimize campaigns and drive outcomes. Planned and executed a $500k brand launch campaign, achieving ROI-positive results with a 6,800% increase in client web traffic and 120% rise in brand search volume.
Lead Strategist at Nickel Bronx Agency
April 1, 2022 - Present
Drive all marketing efforts including strategic planning and project execution to meet and exceed B2B/B2C clients’ KPIs. Perform thorough research on client’s business, market and audience to inform marketing strategy. Effectively manage multiple clients and projects at the same time, while maintaining excellent relationships and quality of work. Lead and manage external partners and vendors to execute strategies with a high standard of quality using tactical briefs, detailed reviews and project management. Stay up-to-date and knowledgeable on the latest marketing trends & behaviours.
Brand & Marketing Consultant at BernedetteTeo.com
January 31, 2021 - Present
Lead the development of all strategies agency clients, which includes research-backed tactics that target each phase of the customer lifecycle: driving conversion, product adoption, retention, and cross-sell. Designing and executing end-to-end audience research plans, including stakeholder interviews, social listening, surveys, and secondary market analysis. Collaborating with creative, media, and digital teams to ensure messaging and tactics align with audience insights. Partnering with clients to define key research questions and KPIs, and presenting insights in clear, decision-driving formats.

Education

Bachelor's Degree in Psychology & Sociology at University of British Columbia
August 1, 2014 - December 1, 2017
International Baccalaureate Diploma at Overseas Family School
August 1, 2010 - May 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Media & Entertainment