I'm Bernie Samraj-Brown, a Creative Director specialising in social-first content creation for retail, service brands, and for creators. I lead concept-to-launch content workflows, niche development, trend-led ideation, scripts, shoot direction, editing, posting strategy, and campaign delivery to build content that looks premium and performs. I have a background in senior retail leadership, bringing commercial thinking, pace, and high standards to creative teams. I'm currently founding and directing Bernie Brown Creative Studio in the UK and freelancing with optical brands and LGM, developing brand-consistent content systems and daily creator strategies that sharpen talent into high-performing output.…

Bernie Samraj-Brown

PRO

I'm Bernie Samraj-Brown, a Creative Director specialising in social-first content creation for retail, service brands, and for creators. I lead concept-to-launch content workflows, niche development, trend-led ideation, scripts, shoot direction, editing, posting strategy, and campaign delivery to build content that looks premium and performs. I have a background in senior retail leadership, bringing commercial thinking, pace, and high standards to creative teams. I'm currently founding and directing Bernie Brown Creative Studio in the UK and freelancing with optical brands and LGM, developing brand-consistent content systems and daily creator strategies that sharpen talent into high-performing output.…

Available to hire

I’m Bernie Samraj-Brown, a Creative Director specialising in social-first content creation for retail, service brands, and for creators.

I lead concept-to-launch content workflows, niche development, trend-led ideation, scripts, shoot direction, editing, posting strategy, and campaign delivery to build content that looks premium and performs.
I have a background in senior retail leadership, bringing commercial thinking, pace, and high standards to creative teams. I’m currently founding and directing Bernie Brown Creative Studio in the UK and freelancing with optical brands and LGM, developing brand-consistent content systems and daily creator strategies that sharpen talent into high-performing output.

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Language

English
Fluent

Work Experience

Founder & Creative Director at Bernie Brown Creative Studio
March 1, 2023 - Present
Deliver full-service social media and content creation for small businesses and personal brands, combining creative leadership with hands-on execution. Own strategy and creative direction across content planning, campaigns, shoots, editing, and publishing. Build content systems: niche definition, pillars, repeatable formats, tone of voice, posting frameworks, and visual consistency. Create and refine short-form content built around hook, rhythm, retention and platform-native delivery. Develop brand consistency across social and web presence, ensuring premium presentation and cohesive identity.
Creative Director - LGM at LGM
January 1, 2025 - Present
Creative direction and daily content support for creators on subscription-based platforms, focusing on brand positioning, trends, and edit-led performance. Generate daily content ideas based on trends, formats and audience behaviour - adapting concepts to each creator’s niche and brand style. Write scripts, hooks, prompts and shot guidance to help creators film confidently and consistently. Rebuild trending formats into creator-specific versions that look intentional, on-brand and repeatable. Edit content to elevate quality - tightening pacing, shaping narrative flow, improving watchability and overall “premium” feel. Support less experienced creators by improving delivery through structure and post-production - making content feel sharper, stronger, and more professional. Maintain consistency across output so creators build recognisable identity and a reliable content rhythm.
Social Media & Creative Marketing Manager at Opticians
January 30, 2023 - Present
Leading the strategic and creative direction of social media and campaign marketing across digital and in-store platforms. Responsible for developing and executing structured content plans, creating platform-optimised social media content, and aligning all promotional activity with wider brand positioning. This includes the design and production of posters, leaflets and point-of-sale materials to ensure visual consistency across both online and physical touchpoints. The role focuses on building engagement, driving visibility and strengthening brand presence through cohesive campaign planning, forward-thinking content calendars and creative execution tailored to the optical retail market.
Social Media Assistant at EE
January 18, 2021 - September 1, 2023

Education

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Qualifications

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Industry Experience

Retail, Media & Entertainment, Professional Services, Other
    uniE608 SME Social Content & Brand Support
    This project highlights end-to-end social media content production and strategic support for small and medium-sized businesses. I delivered a combination of in-house studio product photography, on-site location shoots and remote product campaigns using client-shipped items. Each shoot was structured around clear brand positioning and audience alignment to ensure cohesive, high-quality visuals. Beyond production, I developed tailored content calendars, providing advance planning for monthly and annual occasions, seasonal campaigns and key promotional dates. Clients were supported with ongoing content direction, creative ideas and structured posting strategies designed to maintain consistency and long-term visibility. All content was professionally edited and optimised for social platforms, ensuring brand consistency, engagement potential and commercial impact. The result: a streamlined, forward-planned content approach that supports growth, visibility and professional brand presence.…
    uniE608 Editorial Still-Based Video Production & Creative Direction
    This project involved the development of a cinematic video composed entirely of professionally directed still imagery, focused on narrative-driven visual storytelling. I led the creative direction from concept through execution, establishing the overall mood, storyline and aesthetic framework. Responsibilities included sourcing and securing shoot locations, selecting decorative elements and styling details to reinforce the visual narrative. On set, I provided detailed model direction, guiding posture, angles, eye focus and emotional expression to ensure each frame aligned with the intended storyline. Emphasis was placed on subtle performance cues to create cohesion across stills and maintain visual continuity throughout the final edit. All imagery was curated and structured into a seamless video format, transforming static photography into a dynamic, story-led visual piece. The outcome was a refined, editorial-style production demonstrating strong creative leadership, spatial awareness and on-camera direction.…
    uniE608 Personal Content Creator - Concept & Social Direction
    This project focused on supporting a personal content creator through structured concept development, shoot direction and social optimisation within a niche market. I led the creative direction across still and short-form video content, providing tailored content suggestions aligned with audience positioning and engagement strategy. This included trend research, reel format recommendations and structured content planning to maintain consistency and visibility. Responsibilities also included sourcing and securing suitable shoot locations, directing on-camera positioning and transitions, and guiding aesthetic cohesion across outfits and styling. Support was delivered both remotely and in person, depending on project requirements. All content was edited and formatted specifically for social platforms to maximise retention and brand consistency. The outcome was a refined, strategic content approach designed to elevate presence and strengthen audience engagement within a competitive niche.…