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Hello, I’m Besho Shenouda — a Creative and Communications Leader with 20+ years of experience shaping brands, narratives, and digital ecosystems across global markets. I help organizations translate complexity into clarity through design, storytelling, and AI-powered systems. My work is driven by a single belief: true impact comes when creativity, communication, and strategy operate as one integrated system. I build teams, mentor talent, and develop localization-driven brand architectures that feel human, culturally intelligent, and globally consistent.…Hello, I’m Besho Shenouda — a Creative and Communications Leader with 20+ years of experience shaping brands, narratives, and digital ecosystems across global markets. I help organizations translate complexity into clarity through design, storytelling, and AI-powered systems. My work is driven by a single belief: true impact comes when creativity, communication, and strategy operate as one integrated system. I build teams, mentor talent, and develop localization-driven brand architectures that feel human, culturally intelligent, and globally consistent.

Besho Shenouda

Creative Director, Brand Designer, Content Creator, +4

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Hello, I’m Besho Shenouda — a Creative and Communications Leader with 20+ years of experience shaping brands, narratives, and digital ecosystems across global markets. I help organizations translate complexity into clarity through design, storytelling, and AI-powered systems. My work is driven by a single belief: true impact comes when creativity, communication, and strategy operate as one integrated system. I build teams, mentor talent, and develop localization-driven brand architectures that feel human, culturally intelligent, and globally consistent.…Hello, I’m Besho Shenouda — a Creative and Communications Leader with 20+ years of experience shaping brands, narratives, and digital ecosystems across global markets. I help organizations translate complexity into clarity through design, storytelling, and AI-powered systems. My work is driven by a single belief: true impact comes when creativity, communication, and strategy operate as one integrated system. I build teams, mentor talent, and develop localization-driven brand architectures that feel human, culturally intelligent, and globally consistent.

Available to hire

Hello, I’m Besho Shenouda — a Creative and Communications Leader with 20+ years of experience shaping brands, narratives, and digital ecosystems across global markets. I help organizations translate complexity into clarity through design, storytelling, and AI-powered systems.

My work is driven by a single belief: true impact comes when creativity, communication, and strategy operate as one integrated system. I build teams, mentor talent, and develop localization-driven brand architectures that feel human, culturally intelligent, and globally consistent.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

German

Intermediate

Italian

Intermediate

Work Experience

Independent at Self-Employed / Independent

January 1, 2022 - Present

Directed the creative strategy and execution for Alcatel and BlackBerry MEA across the Middle East & Africa, ensuring alignment with global brand identity while tailoring campaigns to regional markets. Led brainstorming and ideation sessions with cross-functional teams, translating product features and brand values into compelling concepts and campaigns. Created frame-by-frame animated videos and motion graphics to enhance storytelling and engagement. Managed social media presence, shaping content strategy and execution to boost visibility and drive growth.

Head of Creative & Media at Arab Administrative Development Organization (ARADO), Arab League

February 1, 2021 - January 1, 2024

Spearheaded the development and execution of all visual and branding elements for the organization. Led the Creative & Media Unit, managing a multidisciplinary team and collaborating with all departments to ensure a consistent and impactful brand identity across digital, print, and event platforms. Directed full media production for conferences, forums, workshops, and award ceremonies; produced engaging content including event websites, marketing materials, social campaigns, and promotional videos. Established brand guidelines and built in-house design/media capabilities.

Creative Manager at TCL Technology (Alcatel & BlackBerry MEA Digital Team)

March 1, 2016 - December 31, 2018

Directed creative strategy and execution for major regional campaigns, ensuring alignment with global brand identity while tailoring to MEA markets. Led ideation sessions, translated product features into compelling concepts, and produced a wide spectrum of visuals including product launches, social campaigns, and motion graphics. Built brand identities and assets, managed social media content, and balanced creative innovation with business objectives.

Founder at Gold Print Advertising Agency

May 1, 2012 - February 29, 2016

Founded a full-service advertising agency delivering end-to-end branding and production solutions. Directed brand identity development, marketing collateral, outdoor signage, and large-scale campaigns. Invested in in-house production capabilities and led a team to deliver high-quality outputs on tight timelines, fostering a culture of design excellence and client-focused results.

Senior Graphic Designer at Massriat Advertising

September 1, 2010 - February 29, 2012

Designed and produced a wide range of branding and marketing materials, delivering end-to-end branding solutions and ensuring visual consistency across campaigns. Collaborated directly with clients to translate concepts into effective designs, meeting tight deadlines and maintaining high production quality.

Team Leader at Orion for Industry

September 1, 2009 - September 1, 2010

Led design and production teams, overseeing large-format outdoor materials and signage projects. Coordinated with government agencies and clients to ensure compliance with safety and production standards, while delivering impactful visuals for public campaigns.

Graphic Designer at Al Azazy Outdoor

June 1, 2008 - August 31, 2009

Designed outdoor advertising materials, including highway signs and billboards. Collaborated with teams to ensure color accuracy, legibility, and adherence to safety and regulatory requirements for public displays.

Creative Manager at TCL Technology (Alcatel & BlackBerry MEA) Digital Team

March 1, 2016 - December 1, 2018

Directed creative for Middle East & Africa digital campaigns; shaped brand identities, product launches, motion graphics, and social campaigns; managed cross-functional teams to ensure consistent messaging and visuals.

Author & Content Creator at Independent / Self-Employed

January 1, 2022 - Present

Established multiple global publishing brands; produced 250+ multilingual books and audiobooks distributed worldwide; built AI-driven content pipelines and a broad digital presence.

Official Artist at Global Spiritual & Ritual Music

January 1, 2022 - Present

Published 60+ albums and 500+ tracks across major platforms; created AI-enhanced music and immersive storytelling experiences, building an international listener base.