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Hi, I’m Bethany Powell, a marketing professional with a passion for storytelling, brand growth and performance-driven campaigns. I specialise in multi-channel marketing, SEO, social media and content strategy, delivering measurable results for education, retail and consumer brands.…

Bethany Powell

Content Creator, Copywriter, Brand Strategist, +3

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Hi, I’m Bethany Powell, a marketing professional with a passion for storytelling, brand growth and performance-driven campaigns. I specialise in multi-channel marketing, SEO, social media and content strategy, delivering measurable results for education, retail and consumer brands.…

Available to hire

Hi, I’m Bethany Powell, a marketing professional with a passion for storytelling, brand growth and performance-driven campaigns.

I specialise in multi-channel marketing, SEO, social media and content strategy, delivering measurable results for education, retail and consumer brands.

Skills

Copywriting

Branding

Email Marketing

Experience Level

Copywriting

Expert

Branding

Expert

Email Marketing

Intermediate

Language

English

Fluent

Work Experience

Founder / Freelance Marketing Consultant at BAP Marketing

July 1, 2022 - Present

Built and scaled a freelance marketing business, managing up to 10 concurrent clients across fitness, beauty, education and global brands. Delivered full-funnel strategies, boosting brand visibility, engagement and lead generation across multiple channels. Increased organic traffic and search rankings through SEO optimization, keyword strategy and high-performing content. Supported rebrands and launches, growing social audiences and strengthening brand positions across clients. Provided SEO and content support for a major client in the dyslexia resources sector, contributing to international reach and visibility.

Copy Writer & Content Creator at London Stone

October 1, 2019 - July 1, 2022

Delivered SEO-optimized copy for 400+ products; managed multi-channel social media strategy; produced engaging content; executed email marketing and paid campaigns. Created high-performing, search-led content with multiple articles achieving #1 Google rankings for targeted keywords.

Marketing Director at Pippa’s House Nursery

March 1, 2025 - Present

Led end-to-end marketing across all channels for three new nursery locations, driving rapid growth from 4 to 7 sites. Expanded digital presence by launching three new social platforms; boosted audience growth and overall brand reach. Drove lead generation and occupancy through continuous campaign optimization; oversaw website redevelopment with an external developer; delivered targeted campaigns and local events to support enrollment and brand awareness.