Marketing Director at Pippa’s House Nursery

Led end-to-end marketing across all channels for three new nursery locations, driving rapid growth from 4 to 7 sites. Expanded digital presence by launching three new social platforms; boosted audience growth and overall brand reach. Drove lead generation and occupancy through continuous campaign optimization; oversaw website redevelopment with an external developer; delivered targeted campaigns and local events to support enrollment and brand awareness.

Founder / Freelance Marketing Consultant at BAP Marketing

Built and scaled a freelance marketing business, managing up to 10 concurrent clients across fitness, beauty, education and global brands. Delivered full-funnel strategies, boosting brand visibility, engagement and lead generation across multiple channels. Increased organic traffic and search rankings through SEO optimization, keyword strategy and high-performing content. Supported rebrands and launches, growing social audiences and strengthening brand positions across clients. Provided SEO and content support for a major client in the dyslexia resources sector, contributing to international reach and visibility.