Hi, I’m Beth Arthurs, a marketing expert specializing in fashion and jewellery brands. I help clients build sustainable, creative strategies and communications that resonate with global audiences. I plan and execute end-to-end campaigns across social platforms, SEO, paid media and email, tailoring content to diverse audiences and channels. I collaborate with designers and copywriters, align content with brand aesthetics, and drive measurable results through data-driven insights and KPI tracking.…

Beth Arthurs

Hi, I’m Beth Arthurs, a marketing expert specializing in fashion and jewellery brands. I help clients build sustainable, creative strategies and communications that resonate with global audiences. I plan and execute end-to-end campaigns across social platforms, SEO, paid media and email, tailoring content to diverse audiences and channels. I collaborate with designers and copywriters, align content with brand aesthetics, and drive measurable results through data-driven insights and KPI tracking.…

Available to hire

Hi, I’m Beth Arthurs, a marketing expert specializing in fashion and jewellery brands. I help clients build sustainable, creative strategies and communications that resonate with global audiences.

I plan and execute end-to-end campaigns across social platforms, SEO, paid media and email, tailoring content to diverse audiences and channels. I collaborate with designers and copywriters, align content with brand aesthetics, and drive measurable results through data-driven insights and KPI tracking.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Founder / Creative Strategist at Irigai
July 1, 2025 - Present
Founded and led end-to-end marketing strategy and creative leadership for campaigns. Planned and executed marketing initiatives across digital channels, including social, websites, blogs, Google Ads and email, with a strong focus on SEO integration and data-driven optimization.
Marketing Strategist at 4Change Marketing
August 31, 2024 - September 23, 2025
Managed end-to-end creative and marketing strategies and implementation. Planned and executed digital campaigns across social platforms, websites, blogs, Google Ads and email; harnessed SEO strategy throughout. Leveraged data-driven insights to tailor content for diverse audiences and channels. Managed campaigns using Google Analytics, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager. Increased organic search traffic by 62%.
Account Manager at Flag Communications
August 31, 2024 - September 23, 2025
Coordinated creative teams to produce digital campaigns highlighting lifestyle and fashion products. Delivered briefs and reviewed content for clarity, accuracy, and alignment with brand aesthetics. Collaborated with designers, copywriters, and cross-functional teams. Oversaw multiple creative projects against scopes, budgets, schedules and KPIs.
Career Marketing Manager at Rachel Entwisle Jewellery
August 31, 2024 - September 23, 2025
Developed and implemented brand positioning and multi-market campaigns strategy resulting in a 105% web traffic increase and 74% sales growth. Maintained consistent branding and messaging across all digital touchpoints. Led activations and brand partnerships, increasing consumer engagement and brand awareness. Digital marketing strategist with 6+ years of experience planning and delivering impactful campaigns across social, SEO, paid media and email. Skilled in content creation, analytics, and performance optimization. Experienced in collaborating with creative teams to deliver cohesive campaigns that strengthened brand visibility and drove measurable results.
Founder / Creative Strategist
July 1, 2025 - Present
Responsible for end-to-end creative and marketing strategy; led digital campaigns across social platforms, websites, blogs, Google Ads, and email, with SEO integrated throughout; used data-driven insights to tailor content for diverse audiences and channels; collaborated with designers and copywriters to deliver sustainable fashion campaigns.
Account Manager at Flag Communications
August 1, 2024 - September 23, 2025
Coordinated creative teams to produce digital campaigns highlighting sustainability-led initiatives and products; delivered briefs and reviewed content for clarity, accuracy and brand aesthetics; collaborated with designers, copywriters and cross-functional teams; oversaw multiple campaigns against scopes, budgets, schedules, and KPIs.
Career Marketing Manager at Rachel Entwistle Jewellery
August 1, 2024 - September 23, 2025
Developed and implemented brand positioning and multi-market campaigns, driving significant increases in web traffic and sales; maintained consistency of branding and messaging across digital touchpoints; led event activations and brand partnerships to boost consumer engagement and awareness.
Founder / Creative Strategist at Irigai
July 1, 2025 - Present
Founding and leading marketing strategy and creative direction for Irigai, shaping brand narrative and go-to-market approach.
Marketing Strategist at Change Marketing
August 1, 2024 - September 23, 2025
Managed end-to-end creative and marketing strategies and implemented digital marketing campaigns across social platforms, website, blog, Google Ads, and email, harnessing SEO strategy throughout. Harnessed data-driven insights to tailor and optimize content for diverse audiences and channels. Managed campaigns using Google Analytics, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager. Leveraged integrated SEO and analytics tools to increase organic search traffic by 62%.
Account Manager at Rachel Twistle Jewellery
August 1, 2024 - September 23, 2025
Developed and implemented brand positioning and multi-market campaign strategy, contributing to a substantial web traffic increase and sales growth. Maintained consistent branding across digital touchpoints; led events activations and brand partnerships to boost consumer engagement and brand awareness. Built on 6+ years of experience planning and delivering campaigns across social, SEO, paid media and email, and collaborated with creative teams to deliver cohesive campaigns that strengthened brand visibility and drove measurable results.
Marketing Strategist at 4Change Marketing
July 1, 2025 - Present
Managed end-to-end creative and marketing strategies and implementation. Planned and executed digital marketing campaigns across social platforms, website, blogs, Google Ads, and email, harnessing SEO throughout. Leveraged data-driven insights to tailor and optimize content for diverse audiences and channels. Managed campaigns using Google Analytics, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager. Increased organic search traffic by 62% through integrated SEO and analytics tools.
Account Manager at Flag Communications
August 31, 2024 - September 23, 2025
Coordinated creative teams to produce digital campaigns highlighting sustainability-led initiatives and products. Delivered briefs and reviewed content for clarity, accuracy, and alignment with brand aesthetic. Collaborated with designers, copywriters, and cross-functional teams. Oversaw multiple creative projects against scopes, budgets, schedules and KPIs.
Brand Marketing Manager at Rachel Entwisle Jewellery
August 31, 2024 - September 23, 2025
Developed and implemented brand positioning and multi-market campaigns resulting in a 105% web traffic increase and 74% sales growth. Led events activations and brand partnerships, increasing consumer engagement and brand awareness.
Founder / Creative Strategist at IRIGAI
July 1, 2025 - Present
Developed and implemented end-to-end creative and marketing strategies; planned and executed digital marketing campaigns across social platforms, websites, Google Ads and email; harnessed data-driven insights to tailor content for diverse audiences and channels; collaborated with designers and copywriters; managed multiple creative projects, budgets, schedules and KPIs.
Account Manager at Flag Communications
August 1, 2024 - September 23, 2025
Coordinated creative teams to produce digital campaigns highlighting sustainability-led initiatives and products; delivered briefs and reviewed content for clarity, accuracy, and alignment with brand aesthetics; collaborated with designers, copywriters, and cross-functional teams; overseeing campaigns across scopes, budgets, schedules and KPIs.
Career Marketing Manager at Rachel Entwistle Jewellery
August 1, 2024 - September 23, 2025
Developed and implemented brand positioning and multi-market campaigns, resulting in increased web traffic and sales; maintained consistent branding and messaging across all digital touchpoints; led events activations and brand partnerships; managed multi-channel digital campaigns (Google Ads, Meta, TikTok, LinkedIn); planned and delivered campaigns across social, SEO, paid media and email; collaborated with designers and copywriters and cross-functional teams; oversaw multiple creative projects against scopes, budgets; scheduled and tracked KPIs.

Education

MA Fashion Futures at London College of Fashion
January 11, 2030 - September 23, 2025
BA Fashion Marketing at University of Leeds
January 11, 2030 - September 23, 2025
MA Fashion Futures at London College of Fashion
January 11, 2030 - September 23, 2025
BA Fashion Marketing at University of Leeds
January 11, 2030 - September 23, 2025

Qualifications

Adobe Certified Expert
September 23, 2020 - September 23, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet, Other

Skills

Experience Level