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I am a web-focused developer and designer specializing in WordPress, front-end implementation, and performance/accessibility improvements. I translate Figma designs into scalable, reusable templates and help teams ship fast with clean HTML/CSS/JS and PHP-based CMS solutions. I partner closely with marketing, SEO, and growth stakeholders to align technical execution with acquisition and revenue goals. I also bring WCAG-informed audits, structured metadata, Mixpanel tracking, and cross-browser/multi-device QA to ensure websites are measurable, accessible, and reliable. I worked extensively in Divi to rebuild and scale Noom’s web presence between 2001-2026.…I am a web-focused developer and designer specializing in WordPress, front-end implementation, and performance/accessibility improvements. I translate Figma designs into scalable, reusable templates and help teams ship fast with clean HTML/CSS/JS and PHP-based CMS solutions. I partner closely with marketing, SEO, and growth stakeholders to align technical execution with acquisition and revenue goals. I also bring WCAG-informed audits, structured metadata, Mixpanel tracking, and cross-browser/multi-device QA to ensure websites are measurable, accessible, and reliable. I worked extensively in Divi to rebuild and scale Noom’s web presence between 2001-2026.

Beth Downey

Web Developer, Back-End Developer, Front-End Developer, +2

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I am a web-focused developer and designer specializing in WordPress, front-end implementation, and performance/accessibility improvements. I translate Figma designs into scalable, reusable templates and help teams ship fast with clean HTML/CSS/JS and PHP-based CMS solutions. I partner closely with marketing, SEO, and growth stakeholders to align technical execution with acquisition and revenue goals. I also bring WCAG-informed audits, structured metadata, Mixpanel tracking, and cross-browser/multi-device QA to ensure websites are measurable, accessible, and reliable. I worked extensively in Divi to rebuild and scale Noom’s web presence between 2001-2026.…I am a web-focused developer and designer specializing in WordPress, front-end implementation, and performance/accessibility improvements. I translate Figma designs into scalable, reusable templates and help teams ship fast with clean HTML/CSS/JS and PHP-based CMS solutions. I partner closely with marketing, SEO, and growth stakeholders to align technical execution with acquisition and revenue goals. I also bring WCAG-informed audits, structured metadata, Mixpanel tracking, and cross-browser/multi-device QA to ensure websites are measurable, accessible, and reliable. I worked extensively in Divi to rebuild and scale Noom’s web presence between 2001-2026.

Available to hire

I am a web-focused developer and designer specializing in WordPress, front-end implementation, and performance/accessibility improvements. I translate Figma designs into scalable, reusable templates and help teams ship fast with clean HTML/CSS/JS and PHP-based CMS solutions.

I partner closely with marketing, SEO, and growth stakeholders to align technical execution with acquisition and revenue goals. I also bring WCAG-informed audits, structured metadata, Mixpanel tracking, and cross-browser/multi-device QA to ensure websites are measurable, accessible, and reliable.

I worked extensively in Divi to rebuild and scale Noom’s web presence between 2001-2026.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Work Experience

Web Developer at Noom, Inc.

May 1, 2021 - February 1, 2026

Selected as a core web developer on a four-person team responsible for rebuilding and scaling a high-traffic marketing website. Partnered with Marketing, SEO, Growth, and B2B teams to align technical execution with inbound acquisition and revenue goals. Architected scalable front-end solutions in a custom WordPress environment, translating Figma designs into modular, reusable templates. Extended/refactored theme functionality using HTML, SCSS, PHP, and JavaScript to support rapid campaign deployment and experimentation. Implemented Mixpanel event tracking and structured SEO metadata strategy to improve performance measurement. Increased site-wide accessibility score by 15 points through WCAG-informed audits, remediation planning, and validation using WAVE and Level Access; ensured cross-browser and multi-device QA. Advised design and product stakeholders on feasibility, scalability, and performance tradeoffs, and delivered documentation/training to raise technical fluency across teams.

Web Developer at Parthenon Publishing

July 1, 2016 - January 1, 2018

Developed custom WordPress themes and plugins based on internal strategy and design specifications. Applied responsive architecture using SCSS and modern CSS methodologies. Implemented interactive front-end behaviors with JavaScript and jQuery. Modernized version control practices by auditing nearly 400 legacy sites and creating 150+ GitHub repositories. Designed wireframes and high-fidelity mockups for new initiatives. Contributed technical thought leadership through blog content and internal knowledge sharing. Produced two recurring branded email newsletters.

Owner at Permelia Media

November 1, 2015 - Present

Led end-to-end website strategy, design, and development for small businesses and organizations. Built custom WordPress themes from wireframe through launch, balancing aesthetics, performance, and scalability. Translated responsive, pixel-accurate mockups into WordPress builds. Customized purchased themes using structured child theming and bespoke PHP development. Implemented SEO, accessibility, and performance optimization best practices. Provided ongoing maintenance including version control, updates, and hosting coordination, and served as a technical advisor to non-technical clients.

Front-End Web Developer at Sprclldr

June 1, 2012 - October 1, 2015

Converted design mockups into fully responsive WordPress themes. Developed structured SCSS-based styling systems. Integrated dynamic page interactions using JavaScript and jQuery. Managed Git-based workflows for theme repositories. Coordinated directly with clients on revisions and change orders. Self-managed project timelines using collaborative PM platforms. Administered hosting environments via cPanel.

Freelance Graphic Designer

December 1, 2004 - July 1, 2016

Selected clients included The Country Music Hall of Fame and Museum, Vanderbilt University Press, Adventure Science Center, SonyBMG, and others. Designed brand systems, packaging, print collateral, and digital marketing assets. Managed client relationships, vendor coordination, and production workflow.

Art Director at Iliad Inc.

June 1, 1999 - December 1, 2004

Directed creative execution for music-related packaging and promotional campaigns. Directed photo shoots and vendor production. Designed agency pitch materials for high-profile corporate clients. Managed external design collaborators and print vendors.