I have over 10 years of digital marketing experience, successfully leading all aspects of creative content projects from concept to completion. Leveraging my passion for aesthetics and a deep understanding of brand identity, I consistently excel in producing visually compelling content and driving engaging campaigns. My extensive knowledge spans various cross-functional roles, including Creative Direction, Content Creation, Art Direction, Fashion Styling, Studio Production, and Social Media Management. I love collaborating with creative professionals to bring innovative ideas to life.

Katie Mason

I have over 10 years of digital marketing experience, successfully leading all aspects of creative content projects from concept to completion. Leveraging my passion for aesthetics and a deep understanding of brand identity, I consistently excel in producing visually compelling content and driving engaging campaigns. My extensive knowledge spans various cross-functional roles, including Creative Direction, Content Creation, Art Direction, Fashion Styling, Studio Production, and Social Media Management. I love collaborating with creative professionals to bring innovative ideas to life.

Available to hire

I have over 10 years of digital marketing experience, successfully leading all aspects of creative content projects from concept to completion. Leveraging my passion for aesthetics and a deep understanding of brand identity, I consistently excel in producing visually compelling content and driving engaging campaigns. My extensive knowledge spans various cross-functional roles, including Creative Direction, Content Creation, Art Direction, Fashion Styling, Studio Production, and Social Media Management. I love collaborating with creative professionals to bring innovative ideas to life.

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Language

English
Fluent
Portuguese
Intermediate

Work Experience

Freelance Stylist & Content Creator • Part-time
January 1, 2016 - Present
Partnered with content creators, marketing professionals, and influencers to transform creative concepts into compelling social media content that fits within the allocated budget, while staying in line with company goals and audience preferences.
Community Manager • Part-time at dvnest - Porto, Portugal
January 1, 2023 - Present
Curated compelling content calendars encompassing diverse media formats, driving an increase in organic reach and a boost in user interaction rates. Analyzed and reported on key performance indicators (KPIs), providing actionable insights to the leadership team, contributing to agile decision-making processes for future strategies. Coordinated housekeeping and maintenance staff to ensure smooth delivery of services. Inspected rooms, monitored workflows, offered support to ensure efficiency. Managed stock replenishment and laundry turnover.
Senior Stylist at Farfetch - Porto, Portugal
December 31, 2023 - July 17, 2025
Led and executed the creation of high-quality, multi-channel content in a fast-paced, innovative environment, consistently exceeding weekly content production targets by 15% or more, showcasing exceptional creativity and adaptability and achieving company KPIs. Developed and implemented a structured mentoring program for Junior Stylists, resulting in a 10% improvement in their styling skills and a 15% boost in team morale. Crafted engaging presentations that inspired and educated the team on industry best practices. Increased sales for brands like Ann Demeulemeester and Brunello Cucinelli by up to 60% through spearheading an innovative e-commerce styling campaign.
Marketing Manager at Farmony - Dublin, Ireland
December 31, 2020 - July 17, 2025
Produced a wide range of compelling content across all channels (LinkedIn, Twitter, Instagram, Facebook) including articles, podcasts, videos, social media posts, newsletters, paid social promotions and digital campaigns. Increased social media engagement by 70% over 3 months through organic and paid content. Utilized SEO principles to optimize content analytics for search engines, leading to a 30% improvement in organic search visibility and a 12% increase in community engagement. Researched, wrote and edited text blog posts, articles published to LinkedIn, creative copywriting, original mailer content and engaging Social Marketing.
Creative Online Stylist at Sahara - London, United Kingdom
December 31, 2020 - July 17, 2025
Production planning collaborating closely with photographers, makeup artists, and models to bring creative concepts to life, ensuring a unified visual narrative. Optimized online strategy, improved overall visual appeal of the brand's online presence, and achieved an increase in website and social media engagement.
Studio Manager at Packshot - Dublin, Ireland
December 31, 2019 - July 17, 2025
Managed day-to-day studio operations, optimizing workflows and ensuring efficient resource allocation. Ensured project budgets and time management were adhered to, optimizing resource utilization and achieving cost savings. Provided structured leadership and direction in the recruitment process and development of junior stylists, promoting skill development and team cohesion.
Head of Styling at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Maintained a high standard of quality control throughout the creative process, closely working with clients to ensure outputs consistently met or exceeded expectations and brand alignment adhered to. Provided structured leadership and direction in recruitment and development of junior stylists, promoting skill development and cohesion within the team.
Senior Stylist at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Worked closely with studio manager to ensure all products were styled to best reflect the brand. Consistently met strict daily shoot targets and minimized re-shoots, achieving a 95% success rate in meeting daily production goals and keeping re-shoots below 10%. Supervised and mentored junior stylists, fostering skill enhancement and team cohesion. Maintained consistency and alignment of brand styling with its image. Managed demanding workload with precision, meeting deadlines, showcasing adaptability and strong organizational skills.
Stylist at WeShoot - Dublin, Ireland
December 31, 2017 - July 17, 2025
Greeted individual clients visiting the atelier, fostering a welcoming and personalized experience. Leveraged these interactions to gain insight into their styling and design preferences. Provided tailored input and recommendations when appropriate, enhancing client experience.
Design Assistant at Manley - Dublin, Ireland
December 31, 2015 - July 17, 2025
A demanding but rewarding design intern role within a small design team at contemporary luxury womenswear label. Managed intensive workload with precision, ensuring deadlines were met, demonstrating adaptability and strong organizational skills.
Visual Merchandiser & Design Assistant at Brandwell - Dublin, Ireland
December 31, 2015 - July 17, 2025
Visual merchandising and design assistant responsibilities relevant to supporting retail brand presentation and store display.
Freelance Stylist & Content Creator • Part-time
January 1, 2016 - Present
Partnered with content creators, marketing professionals, and influencers to transform creative concepts into compelling social media content that fits within the allocated budget, while staying in line with company goals and audience preferences.
Community Manager • Part-time at dvnest - Porto, Portugal
January 1, 2023 - Present
Curated compelling content calendars encompassing diverse media formats, driving an increase in organic reach and a boost in user interaction rates. Analyzed and reported on key performance indicators (KPIs), providing actionable insights to the leadership team, contributing to agile decision-making processes for future strategies. Coordinated housekeeping and maintenance staff to ensure smooth delivery of services. Inspected rooms, monitored workflows, offered support to ensure efficiency. Managed stock replenishment and laundry turnover.
Senior Stylist at Farfetch - Porto, Portugal
December 31, 2023 - July 17, 2025
Led and executed the creation of high-quality, multi-channel content in a fast-paced, innovative environment, consistently exceeding weekly content production targets by 15% or more, showcasing exceptional creativity and adaptability and achieving company KPIs. Developed and implemented a structured mentoring program for Junior Stylists, resulting in a 10% improvement in their styling skills and a 15% boost in team morale. Crafted engaging presentations that inspired and educated the team on industry best practices. Increased sales for brands like Ann Demeulemeester and Brunello Cucinelli by up to 60% through spearheading an innovative e-commerce styling campaign.
Marketing Manager at Farmony - Dublin, Ireland
December 31, 2020 - July 17, 2025
Produced a wide range of compelling content across all channels (LinkedIn, Twitter, Instagram, Facebook) including articles, podcasts, videos, social media posts, newsletters, paid social promotions and digital campaigns. Increased social media engagement by 70% over 3 months through organic and paid content. Utilized SEO principles to optimize content analytics for search engines, leading to a 30% improvement in organic search visibility and a 12% increase in community engagement. Researched, wrote and edited text blog posts, articles published to LinkedIn, creative copywriting, original mailer content and engaging Social Marketing.
Creative Online Stylist at Sahara - London, United Kingdom
December 31, 2020 - July 17, 2025
Collaborated closely with photographers, makeup artists, and models to bring creative concepts to life, ensuring a unified visual narrative. Optimized online strategy, improved the overall visual appeal of the brand's online presence, and achieved an increase in website and social media engagement.
Studio Manager at Packshot - Dublin, Ireland
December 31, 2019 - July 17, 2025
Managed day-to-day studio operations, optimizing workflows, and ensuring efficient resource allocation. Successfully ensured project budgets and time management were adhered to, optimizing resource utilization and achieving cost savings. Provided structured leadership and direction in the recruitment process and development of junior stylists, promoting skill development and cohesion within the styling team.
Head of Styling at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Maintained a high standard of quality control throughout the creative process, closely working with clients to ensure that outputs consistently met or exceeded expectations, and brand alignment consistently adhered to. Provided structured leadership and direction in the recruitment process and development of junior stylists, promoting skill development and cohesion within the styling team.
Senior Stylist at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Worked closely with the studio manager to ensure all products were styled to best reflect the brand. Consistently met strict daily shoot targets and minimized re-shoots, achieving a 95% success rate in meeting daily production goals and consistently keeping re-shoots below 10%. Supervised and mentored junior stylists, fostering skill enhancement and team cohesion. Maintained consistency and alignment of the brand's styling with its image. Managed a demanding workload with precision, consistently meeting deadlines, and showcasing adaptability and strong organizational skills.
Stylist at WeShoot - Dublin, Ireland
December 31, 2017 - July 17, 2025
Greeted individual clients visiting the atelier, fostering a welcoming and personalized experience. Leveraged these interactions to gain valuable insight into their styling and design preferences. Provided tailored input and recommendations when appropriate, enhancing the overall client experience.
Design Assistant at Manley - Dublin, Ireland
December 31, 2015 - July 17, 2025
A demanding but rewarding design intern role within a small design team at contemporary luxury womenswear label, Manley. Managed an intensive workload with precision, ensuring that all deadlines were consistently met, demonstrating adaptability and strong organizational skills.
Visual Merchandiser & Design Assistant at Brandwell - Dublin, Ireland
December 31, 2015 - July 17, 2025
Supervised and mentored junior stylists, fostering skill enhancement and team cohesion. Maintained consistency and alignment of the brand's styling with its image. Managed a demanding workload with precision, consistently meeting deadlines, and showcasing adaptability and strong organizational skills.
Freelance Stylist & Content Creator • Part-time
January 1, 2016 - Present
Partnered with content creators, marketing professionals, and influencers to transform creative concepts into compelling social media content that fits within the allocated budget, while staying in line with company goals and audience preferences.
Community Manager • Part-time at dvnest - Porto, Portugal
January 1, 2023 - Present
Curate compelling content calendars encompassing diverse media formats, driving an increase in organic reach and a boost in user interaction rates. Analyze and report on key performance indicators (KPIs), providing actionable insights to the leadership team, contributing to agile decision-making processes for future strategies. Coordinating housekeeping and maintenance staff to ensure smooth delivery of services. Inspecting rooms, monitoring workflows, offering support to ensure efficiency. Managing stock replenishment and laundry turnover.
Senior Stylist at Farfetch - Porto, Portugal
December 31, 2023 - July 17, 2025
Led and executed the creation of high-quality, multi-channel content in a fast-paced, innovative environment, consistently exceeding weekly content production targets by 15% or more, showcasing exceptional creativity and adaptability and achieving company KPIs. Developed and implemented a structured mentoring program for Junior Stylists, resulting in a 10% improvement in their styling skills and a 15% boost in team morale. Crafted engaging presentations that inspired and educated the team on industry best practices. Increased sales for brands like Ann Demeulemeester and Brunello Cucinelli by up to 60% through spearheading an innovative e-commerce styling campaign.
Marketing Manager at Farmony - Dublin, Ireland
December 31, 2020 - July 17, 2025
Produced a wide range of compelling content across all channels (LinkedIn, Twitter, Instagram, Facebook) including articles, podcasts, videos, social media posts, newsletters, paid social promotions and digital campaigns. Increased social media engagement by 70% over 3 months through organic and paid content. Utilized SEO principles to optimize content analytics for search engines, leading to a 30% improvement in organic search visibility and a 12% increase in community engagement. Researched, wrote and edited text blog posts, articles published to LinkedIn, creative copywriting, original mailer content and engaging Social Marketing.
Creative Online Stylist at Sahara - London, United Kingdom
December 31, 2020 - July 17, 2025
Collaborated closely with photographers, makeup artists, and models to bring creative concepts to life, ensuring a unified visual narrative. Optimized online strategy, improving the overall visual appeal of the brand's online presence, and achieving an increase in website and social media engagement.
Studio Manager at Packshot - Dublin, Ireland
December 31, 2019 - July 17, 2025
Managed day-to-day studio operations, optimizing workflows, and ensuring efficient resource allocation. Successfully ensured project budgets and time management were adhered to, optimizing resource utilization and achieving cost savings. Provided structured leadership and direction in the recruitment process and development of junior stylists, promoting skill development and cohesion within the styling team.
Head of Styling at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Maintained a high standard of quality control throughout the creative process, closely working with clients to ensure that outputs consistently met or exceeded expectations, and brand alignment consistently adhered to. Provided structured leadership and direction in the recruitment process and development of junior stylists, promoting skill development and cohesion within the styling team.
Senior Stylist at Packshot - Dublin, Ireland
December 31, 2018 - July 17, 2025
Worked closely with the studio manager to ensure all products were styled to best reflect the brand. Consistently met strict daily shoot targets and minimized re-shoots, achieving a 95% success rate in meeting daily production goals and consistently keeping re-shoots below 10%. Supervised and mentored junior stylists, fostering skill enhancement and team cohesion. Maintained consistency and alignment of the brand's styling with its image. Managed a demanding workload with precision, consistently meeting deadlines, and showcasing adaptability and strong organizational skills.
Stylist at WeShoot - Dublin, Ireland
December 31, 2017 - July 17, 2025
Greeted individual clients visiting the atelier, fostering a welcoming and personalized experience. Leveraged these interactions to gain valuable insight into their styling and design preferences. Provided tailored input and recommendations when appropriate, enhancing the overall client experience.
Design Assistant at Manley - Dublin, Ireland
December 31, 2015 - July 17, 2025
A demanding but rewarding design intern role within a small design team at contemporary luxury womenswear label, Manley. Managed an intensive workload with precision, ensuring that all deadlines were consistently met, demonstrating adaptability and strong organizational skills.
Visual Merchandiser & Design Assistant at Brandwell - Dublin, Ireland
December 31, 2015 - July 17, 2025
Visual merchandising and design assistance role supporting the brand's presentation and design team activities.

Education

BDes(Hons) Textile Design at Glasgow School of Art
January 1, 2010 - December 31, 2014
FETAC Level 5 - Fashion & Textile Design at Colaiste Ide College of Further Education, Dublin Ireland
January 1, 2009 - December 31, 2010
BDes(Hons) Textile Design at Glasgow School of Art
January 1, 2010 - December 31, 2014
FETAC Level 5 - Fashion & Textile Design at Colaiste Ide College of Further Education, Dublin Ireland
January 1, 2009 - December 31, 2010
BDes(Hons) Textile Design at Glasgow School of Art
January 1, 2010 - December 31, 2014
FETAC Level 5 - Fashion & Textile Design at Colaiste Ide College of Further Education, Dublin Ireland
January 1, 2009 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods