Available to hire
Hi, I’m Bettina Espinosa. I spent over eight years in Brazil leading large-scale marketing campaigns, events, and brand activations for major companies, while building strong client relationships and cross-functional collaboration. Since relocating to Australia, I’ve sharpened my hospitality, customer service, and fast-paced operations skills, thriving in warehouse, logistics, and event environments.
I’m passionate about turning consumer insights into creative, customer-centric experiences. I enjoy coordinating with diverse teams to deliver impactful marketing initiatives across radio, digital, and live events, and I’m excited to leverage this unique blend of marketing and hands-on operations in future roles.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Beginner
Work Experience
Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025Delivered large-scale projects and events (concerts, sports, corporate, promotional) on time, within budget, with end-to-end responsibility from strategy to on-ground delivery.
Events Producer at Radio Itapema & RBS Eventos
March 1, 2012 - September 17, 2025Produced and managed event day operations, logistics, supplier coordination, and budget oversight for large-scale events at multiple venues.
Marketing Specialist at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025Led marketing strategy and activation for major projects (Planeta Atlântida, Festival de Salvador, Elton John concert); created collateral, managed end-to-end event operations, and drove ROI with integrated campaigns.
Events Staff Member at Pinnacle People
July 1, 2020 - September 17, 2025Provided personalized customer service for events with more than 1,500 guests; conducted quality evaluations and supported safety and operational protocols.
Warehouse & Factory Hand at Various Venues
March 1, 2018 - PresentAccurately picked, packed, and dispatched orders; maintained inventory accuracy; performed general warehousing and factory duties, including cleaning and organization.
Hospitality Staff at Australian Hospitality Staff
December 1, 2022 - September 17, 2025Delivered high-quality customer service for events at multiple venues; supported promotional activities and ensured safety and smooth operations.
Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025Collaborated with clients' Marketing Directors to define potential business models that release profitability opportunities, created end-to-end campaigns, monitored KPIs, and delivered ROI-focused collateral and reports. Built strong client relationships and supported both long-term brand strategy and short-term execution.
Marketing Producer at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025Owns and operates as a Marketing Producer; collaborates with clients’ Marketing leaders to develop forward-thinking strategies for marketplace growth, advises executives on advertising campaigns, analyzes consumer patterns, develops research and campaigns, and coordinates multi-channel delivery.
Events Producer at Radio Itapema & RBS Events
March 1, 2012 - September 17, 2025Produced large-scale events with end-to-end operations: logistics, supplier coordination, budgeting, and on-site activation; produced sales reports for sponsors, ensured brand alignment, and ROI.
Warehouse & Factory Hand at Various (Sydney, Australia)
March 1, 2018 - PresentAccurately picked, packed, and dispatched orders; unloaded containers, maintained inventory accuracy, managed stock checks, and performed general warehouse duties; ensured safety and efficiency of operations.
Marketing Specialist at Grupo RBS
March 1, 2018 - September 17, 2025Delivered large-scale projects and events (concerts, sports, corporate, promotional) on time, within budget, and with end-to-end responsibility from strategy to on-ground delivery. Major projects included Planeta Atlântida (90,000 attendees; 2012-2014), Festival de Salvador (200,000 attendees; 2014), and Elton John Concert (30,000 attendees; 2012).
Marketing Producer at Bettina Espinosa Produções
March 1, 2017 - September 17, 2025Produced marketing content and campaigns for clients, collaborating with marketing leaders to develop forward-thinking strategies and ROI-driven tactics. Created collateral, arranged channels, and supported sales efforts; liaised between marketing and external digital/tech partners.
Events Producer at Radio Itapema & RS Eventos
March 1, 2012 - September 17, 2025Planned, coordinated, and delivered event marketing initiatives for radio projects; ensured alignment with brand strategy; managed day-of-event operations and logistics; collaborated with security and other departments to ensure safety and smooth execution.
Warehouse & Factory Hand at Various venues, Sydney
March 1, 2018 - PresentAccurately picked, packed, and dispatched orders; unloaded containers; managed inventory and stocktakes; quality control; prepared and labeled products; maintained clean, safe work areas; supported general warehouse and factory duties.
Hospitality Staff at Multiple Venues, Sydney/Gold Coast, Australia
December 31, 2022 - September 17, 2025Delivered high-quality customer service, fostering loyalty and a positive brand experience. Led and trained teams, improved efficiency during busy service periods. Supported promotional activities including seasonal menu launches and visual merchandising.
Education
Bachelor of Business & Marketing at PUCRS
July 2, 2007 - July 30, 2012MBA of Construction & Branding Management Marketing at ESPM
February 29, 2016 - July 28, 2017Diploma of Social Media Marketing at Australian Pacific College
June 4, 2019 - July 31, 2020Adv. Diploma of Marketing & Communication at Australian Pacific College
July 31, 2020 - August 31, 2021Adv. Diploma of Marketing & Communication at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
March 1, 2019 - June 1, 2020MBA of Brand Management Marketing at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
March 1, 2016 - July 1, 2017Bachelor of Business & Marketing at Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, RS
July 1, 2007 - July 1, 2012Advanced Diploma of Marketing & Communication at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
March 1, 2019 - June 1, 2020MBA in Branding & Marketing Management at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
March 1, 2016 - July 1, 2017 at Pontifícia Universidade Católica do Rio Grande do Sul
January 11, 2030 - September 17, 2025Advanced Diploma of Marketing & Communications at Australian Pacific College - Gold Coast, QLD
June 1, 2020 - July 1, 2021Diploma of Social Media Marketing at Australian Pacific College - Sydney, NSW
July 1, 2019 - June 30, 2020MBA in Marketing at Escola Superior de Propaganda e Marketing - Porto Alegre, RS
July 1, 2016 - July 1, 2017Bachelor of Business & Marketing at Pontifícia Universidade Católica do Rio Grande do Sul - Porto Alegre, RS
July 1, 2007 - July 1, 2012Qualifications
Google Ads Display professional
January 3, 2022 - January 2, 2023Google Ads Display Professional
January 1, 2023 - September 17, 2025How to Build a Business Presentation
January 1, 2016 - September 17, 2025How to Engage the Audience
January 1, 2015 - September 17, 2025Google Ads Display Professional
January 1, 2023 - September 17, 2025How to Build a Business Presentation
January 1, 2016 - September 17, 2025How to Engage the Audience: Brand Content
January 1, 2015 - September 17, 2025Google Ads Display Professional
January 1, 2023 - September 17, 2025Hubble: How to Build a Business Presentation
January 1, 2016 - September 17, 2025Brand Content: How to Engage the Audience
January 1, 2015 - September 17, 2025Industry Experience
Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services, Education, Retail
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