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Hi, I’m Betül Umut, a product designer and AI prompt engineer who builds AI-driven tools and applications with no-code solutions. I design thoughtful, user-centered workflows and prompt systems that help people work with AI effectively. I founded Hiraeth Design and Notto, a reading & writing app created using AI and zero coding knowledge, where I design experiences, craft prompts, and guide the full creative lifecycle from concept to delivery. I also work on Prospen, an AI storytelling platform, refining AI-generated narratives, improving tone, structure, and contextual accuracy. Skilled in prompt engineering, output control, and user-focused design, I deliver high-quality AI-driven solutions and am available for immediate freelance projects.…Hi, I’m Betül Umut, a product designer and AI prompt engineer who builds AI-driven tools and applications with no-code solutions. I design thoughtful, user-centered workflows and prompt systems that help people work with AI effectively. I founded Hiraeth Design and Notto, a reading & writing app created using AI and zero coding knowledge, where I design experiences, craft prompts, and guide the full creative lifecycle from concept to delivery. I also work on Prospen, an AI storytelling platform, refining AI-generated narratives, improving tone, structure, and contextual accuracy. Skilled in prompt engineering, output control, and user-focused design, I deliver high-quality AI-driven solutions and am available for immediate freelance projects.

Betül Umut

Product Designer, AI Engineer, Creative Director

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Hi, I’m Betül Umut, a product designer and AI prompt engineer who builds AI-driven tools and applications with no-code solutions. I design thoughtful, user-centered workflows and prompt systems that help people work with AI effectively. I founded Hiraeth Design and Notto, a reading & writing app created using AI and zero coding knowledge, where I design experiences, craft prompts, and guide the full creative lifecycle from concept to delivery. I also work on Prospen, an AI storytelling platform, refining AI-generated narratives, improving tone, structure, and contextual accuracy. Skilled in prompt engineering, output control, and user-focused design, I deliver high-quality AI-driven solutions and am available for immediate freelance projects.…Hi, I’m Betül Umut, a product designer and AI prompt engineer who builds AI-driven tools and applications with no-code solutions. I design thoughtful, user-centered workflows and prompt systems that help people work with AI effectively. I founded Hiraeth Design and Notto, a reading & writing app created using AI and zero coding knowledge, where I design experiences, craft prompts, and guide the full creative lifecycle from concept to delivery. I also work on Prospen, an AI storytelling platform, refining AI-generated narratives, improving tone, structure, and contextual accuracy. Skilled in prompt engineering, output control, and user-focused design, I deliver high-quality AI-driven solutions and am available for immediate freelance projects.

Available to hire

Hi, I’m Betül Umut, a product designer and AI prompt engineer who builds AI-driven tools and applications with no-code solutions. I design thoughtful, user-centered workflows and prompt systems that help people work with AI effectively.
I founded Hiraeth Design and Notto, a reading & writing app created using AI and zero coding knowledge, where I design experiences, craft prompts, and guide the full creative lifecycle from concept to delivery.
I also work on Prospen, an AI storytelling platform, refining AI-generated narratives, improving tone, structure, and contextual accuracy. Skilled in prompt engineering, output control, and user-focused design, I deliver high-quality AI-driven solutions and am available for immediate freelance projects.

Skills

Prompt Engineering

Product Design

Experience Level

Prompt Engineering

Expert

Product Design

Expert

Language

Turkish

Fluent

Work Experience

Founder & Designer at Hiraeth Design

January 1, 2022 - Present

Founded and managed a digital illustration and design brand. Created original visual and creative content and completed sales. Managed the full creative lifecycle: concept, production, and delivery. Developed strong creative judgment, storytelling, and user-focused design thinking.

Founder & AI Product Designer at Notto

January 1, 2024 - Present

Designed and refined prompts for AI-assisted reading and writing experiences. Built AI workflows focusing on tone, structure, and contextual accuracy. Translated user needs into scalable prompt-based solutions and user flows. Iterated prompts and systems based on output quality and usability.