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Hi, I’m Bethan Evans, a creative and data-driven Social & Brand Executive with a track record of growing social audiences and delivering multi-channel campaigns in the beauty and consumer goods space. I specialize in strategy, influencer collaboration, and in-house content production across TikTok and Instagram, with a focus on measurable growth and authentic storytelling. I’ve led end-to-end campaigns, built in-house content plans, and implemented live schedules and UGC programs to boost engagement and conversions. I’m passionate about turning trends into performance, nurturing talent collaborations, and delivering creative, high-impact content that resonates across platforms.…Hi, I’m Bethan Evans, a creative and data-driven Social & Brand Executive with a track record of growing social audiences and delivering multi-channel campaigns in the beauty and consumer goods space. I specialize in strategy, influencer collaboration, and in-house content production across TikTok and Instagram, with a focus on measurable growth and authentic storytelling. I’ve led end-to-end campaigns, built in-house content plans, and implemented live schedules and UGC programs to boost engagement and conversions. I’m passionate about turning trends into performance, nurturing talent collaborations, and delivering creative, high-impact content that resonates across platforms.

Bethan Evans

Social Media Manager, Content Producer, Brand Strategist, +2

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Hi, I’m Bethan Evans, a creative and data-driven Social & Brand Executive with a track record of growing social audiences and delivering multi-channel campaigns in the beauty and consumer goods space. I specialize in strategy, influencer collaboration, and in-house content production across TikTok and Instagram, with a focus on measurable growth and authentic storytelling. I’ve led end-to-end campaigns, built in-house content plans, and implemented live schedules and UGC programs to boost engagement and conversions. I’m passionate about turning trends into performance, nurturing talent collaborations, and delivering creative, high-impact content that resonates across platforms.…Hi, I’m Bethan Evans, a creative and data-driven Social & Brand Executive with a track record of growing social audiences and delivering multi-channel campaigns in the beauty and consumer goods space. I specialize in strategy, influencer collaboration, and in-house content production across TikTok and Instagram, with a focus on measurable growth and authentic storytelling. I’ve led end-to-end campaigns, built in-house content plans, and implemented live schedules and UGC programs to boost engagement and conversions. I’m passionate about turning trends into performance, nurturing talent collaborations, and delivering creative, high-impact content that resonates across platforms.

Available to hire

Hi, I’m Bethan Evans, a creative and data-driven Social & Brand Executive with a track record of growing social audiences and delivering multi-channel campaigns in the beauty and consumer goods space. I specialize in strategy, influencer collaboration, and in-house content production across TikTok and Instagram, with a focus on measurable growth and authentic storytelling.

I’ve led end-to-end campaigns, built in-house content plans, and implemented live schedules and UGC programs to boost engagement and conversions. I’m passionate about turning trends into performance, nurturing talent collaborations, and delivering creative, high-impact content that resonates across platforms.

Skills

Branding

Copywriting

Presentation Design

Experience Level

Branding

Expert

Copywriting

Expert

Presentation Design

Expert

Language

English

Fluent

Work Experience

Social Media Executive at Tatti Lashes

March 1, 2024 - Present

Managed end-to-end social media strategy across TikTok, Instagram and other channels. Implemented an in-house TikTok content plan and live schedule (1–2 sessions per week). Created and launched a new UGC program, attracting creator partnerships and increasing authentic content. Planned and executed campaigns and events; led in-house content creation, including filming and editing. Generated regular reports to monitor performance and optimize content creation and posting. Directed influencer collaborations to drive brand awareness and engagement. Achieved a minimum 10% year-over-year increase in social traffic through data-driven strategy and creative execution.