Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Rebecca Lee. I’m a B2B marketer with eight-plus years of experience delivering multi-channel, integrated campaigns across APAC. I specialize in digital strategy, demand generation, and end-to-end event management that drives lead generation and pipeline growth for Life Sciences and Financial Services sectors. I enjoy turning regional market insights into locally relevant programs, partnering with Sales to hit pipeline goals, and using data to optimise performance with tools like Marketo, Salesforce, and analytics platforms. I’m skilled at budgeting, cross-functional collaboration, and scaling repeatable campaign motions across APAC.…Hi, I’m Rebecca Lee. I’m a B2B marketer with eight-plus years of experience delivering multi-channel, integrated campaigns across APAC. I specialize in digital strategy, demand generation, and end-to-end event management that drives lead generation and pipeline growth for Life Sciences and Financial Services sectors. I enjoy turning regional market insights into locally relevant programs, partnering with Sales to hit pipeline goals, and using data to optimise performance with tools like Marketo, Salesforce, and analytics platforms. I’m skilled at budgeting, cross-functional collaboration, and scaling repeatable campaign motions across APAC.

Rebecca Lee

Marketing Automation Specialist, Marketing Consultant, Marketing Strategist, +2





Hi, I’m Rebecca Lee. I’m a B2B marketer with eight-plus years of experience delivering multi-channel, integrated campaigns across APAC. I specialize in digital strategy, demand generation, and end-to-end event management that drives lead generation and pipeline growth for Life Sciences and Financial Services sectors. I enjoy turning regional market insights into locally relevant programs, partnering with Sales to hit pipeline goals, and using data to optimise performance with tools like Marketo, Salesforce, and analytics platforms. I’m skilled at budgeting, cross-functional collaboration, and scaling repeatable campaign motions across APAC.…Hi, I’m Rebecca Lee. I’m a B2B marketer with eight-plus years of experience delivering multi-channel, integrated campaigns across APAC. I specialize in digital strategy, demand generation, and end-to-end event management that drives lead generation and pipeline growth for Life Sciences and Financial Services sectors. I enjoy turning regional market insights into locally relevant programs, partnering with Sales to hit pipeline goals, and using data to optimise performance with tools like Marketo, Salesforce, and analytics platforms. I’m skilled at budgeting, cross-functional collaboration, and scaling repeatable campaign motions across APAC.

Available to hire

Hi, I’m Rebecca Lee. I’m a B2B marketer with eight-plus years of experience delivering multi-channel, integrated campaigns across APAC. I specialize in digital strategy, demand generation, and end-to-end event management that drives lead generation and pipeline growth for Life Sciences and Financial Services sectors.

I enjoy turning regional market insights into locally relevant programs, partnering with Sales to hit pipeline goals, and using data to optimise performance with tools like Marketo, Salesforce, and analytics platforms. I’m skilled at budgeting, cross-functional collaboration, and scaling repeatable campaign motions across APAC.

Skills

Salesforce

SEO

Data Visualization

Experience Level

Salesforce

Expert

SEO

Expert

Data Visualization

Expert

Language

English

Fluent

Work Experience

Senior B2B Marketing Specialist at ON24

November 1, 2021 - Present

Own APAC full-funnel demand generation strategy across digital, lifecycle emails, webinars, and in-person events, driving up to 54% of regional pipeline across Life Sciences and Financial Services verticals. Partner with Sales and SDR leadership to conduct weekly pipeline and SQL performance reviews, identify gaps, prioritise target accounts, and design vertical-specific campaigns that accelerate deal progression and pipeline velocity. Lead end-to-end campaign strategy and execution, including audience segmentation, journey design, multi-asset email development, messaging refinement, and ongoing optimization based on performance. Localize regional insights into APAC programs, adapting global campaigns to improve relevance and conversion. Plan and deliver in-person and virtual events, manage quarterly regional budgets with Allocadia, and track ROI. Collaborate with global marketing, operations, and regional stakeholders to scale repeatable motions. Track performance via Salesforce, Mark

Senior Regional Digital Marketing Executive at Kantar

September 1, 2016 - November 1, 2021

Managed all digital components of regional campaigns, ensuring integration across channels. Designed and implemented regional CRM processes utilizing Salesforce Pardot to nurture client and prospect relationships. Organized and oversaw webinars across the region, ensuring speakers were well prepared and delivering webinar reports for lead generation. Drove digital programme management, implemented marketing automation, and managed social media content, website management, and SEO.

Social Media Marketing/Strategist Executive at Rikvin Singapore

August 1, 2015 - September 1, 2016

Designed and implemented a new SEO and social media strategy. Managed all social media channels to promote the brand, increase client engagement, and reach targets. Created copy for websites and social media.