Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a creative innovator and product design leader with nearly three decades of experience driving innovation across lifestyle, retail, and packaging categories. I translate brand strategy into measurable market success and I thrive on leading cross-functional teams, managing global vendor partnerships, and delivering award-winning designs at scale. I excel at synthesizing trends into commercially viable experiences across multiple product categories, turning insights into consumer-centric solutions that elevate brands and drive growth.…I am a creative innovator and product design leader with nearly three decades of experience driving innovation across lifestyle, retail, and packaging categories. I translate brand strategy into measurable market success and I thrive on leading cross-functional teams, managing global vendor partnerships, and delivering award-winning designs at scale. I excel at synthesizing trends into commercially viable experiences across multiple product categories, turning insights into consumer-centric solutions that elevate brands and drive growth.

Brian Fitzsimmons

Creative Director, Product Designer, Brand Designer, +1





I am a creative innovator and product design leader with nearly three decades of experience driving innovation across lifestyle, retail, and packaging categories. I translate brand strategy into measurable market success and I thrive on leading cross-functional teams, managing global vendor partnerships, and delivering award-winning designs at scale. I excel at synthesizing trends into commercially viable experiences across multiple product categories, turning insights into consumer-centric solutions that elevate brands and drive growth.…I am a creative innovator and product design leader with nearly three decades of experience driving innovation across lifestyle, retail, and packaging categories. I translate brand strategy into measurable market success and I thrive on leading cross-functional teams, managing global vendor partnerships, and delivering award-winning designs at scale. I excel at synthesizing trends into commercially viable experiences across multiple product categories, turning insights into consumer-centric solutions that elevate brands and drive growth.

Available to hire

I am a creative innovator and product design leader with nearly three decades of experience driving innovation across lifestyle, retail, and packaging categories. I translate brand strategy into measurable market success and I thrive on leading cross-functional teams, managing global vendor partnerships, and delivering award-winning designs at scale.
I excel at synthesizing trends into commercially viable experiences across multiple product categories, turning insights into consumer-centric solutions that elevate brands and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director, Retail Creative at Tag

May 1, 2020 - September 1, 2025

Lead creative strategy and execution for shopper marketing initiatives across Fortune 500 clients in the CPG, beauty, beverage, and personal care sectors. Drive end-to-end omnichannel activations, from concept through in-store activation and digital deployment. 40+ product activations annually; directed cross-functional teams of designers, copywriters, and vendor partners across global markets; reduced production timelines by 15% through vendor streamlining and proactive planning; collaborated with production teams to reduce project costs by 20% while elevating execution quality; key partner in launching high-impact retail and packaging innovations for global brands.

Founder & Creative Director at Independent

January 1, 1997 - Present

Provide end-to-end creative direction, brand development, and design consulting across lifestyle, home, and consumer goods industries. Led product and packaging development for beverage, OTC, decor, and office products. Designed and launched 200+ SKUs across tabletop, home goods, and lifestyle categories. Advised startups and established brands on brand positioning, visual identity, and product strategy. Delivered seasonal creative direction and storytelling that boosted brand engagement.

Senior Design Manager at Jonathan Adler

February 1, 2018 - February 1, 2019

Directed and designed the launch of Amazon’s first exclusive home collection with Jonathan Adler, from concept through production. Led production teams with furniture manufacturers. Managed team of 6+ designers and developers, balancing creativity with production deadlines. Delivered 100+ SKUs across furniture, tabletop, and lighting categories in under 6 months. Built key partnerships with international manufacturers focused on quality control and brand compliance. Products featured in Architectural Digest, Elle Decor, NY Times, and more.

Design Director at DwellStudio (Wayfair Lifestyle Brand)

July 1, 2016 - November 1, 2017

Led brand strategy and seasonal direction across Wayfair's lifestyle portfolio, including DwellStudio, AllModern, and Birch Lane. Directed teams and licensing partners across design, sourcing, and digital product development. Oversaw multi-disciplinary team across design, sourcing, and digital product development; directed visual storytelling for licensed collections and in-house brand initiatives. Developed digital archive spanning 20+ years of design assets, improving creative reuse and brand consistency. Collaborated with licensees including Staples, Home Goods, Global Views, Magnussen, Klaussner. Products featured in Architectural Digest, Elle Decor, and other major publications.

Design Director at Martha Stewart Living Omnimedia

May 1, 2010 - June 1, 2016

Key leader for the brand’s most profitable product partnerships, including The Home Depot, Macy’s, and Staples. Led design strategy and presentations for licensing pitches and retail launches. Managed up to 10+ design and support staff across categories including kitchens, furniture, storage and organization, outdoor living, and home office. Developed 1,500+ SKUs over six years, contributing to multimillion-dollar revenue growth. Created 30-year digital design archive to support brand preservation, future development and licensing. Products featured in The Home Depot, Home Decorators Collection, Macy’s, Staples, and luxury furniture retailers.