I’m a Creative & Commercial Producer specializing in brand partnerships, talent-driven content, and multi-platform storytelling across music, film, and culture. I lead the development and execution of partnerships and productions that connect brands, talent, and audiences—from large-scale experiential campaigns and touring productions to digital content, UGC ecosystems, and film/TV projects. My work sits at the intersection of creative strategy, production, and commercial partnerships—building scalable content and revenue opportunities around talent and IP. I’ve led partnerships and productions for brands including Nike, Red Bull, American Express, and global touring artists, delivering campaigns across live, digital, and broadcast platforms.…

Billy Gemmill

PRO

I’m a Creative & Commercial Producer specializing in brand partnerships, talent-driven content, and multi-platform storytelling across music, film, and culture. I lead the development and execution of partnerships and productions that connect brands, talent, and audiences—from large-scale experiential campaigns and touring productions to digital content, UGC ecosystems, and film/TV projects. My work sits at the intersection of creative strategy, production, and commercial partnerships—building scalable content and revenue opportunities around talent and IP. I’ve led partnerships and productions for brands including Nike, Red Bull, American Express, and global touring artists, delivering campaigns across live, digital, and broadcast platforms.…

Available to hire

I’m a Creative & Commercial Producer specializing in brand partnerships, talent-driven content, and multi-platform storytelling across music, film, and culture.

I lead the development and execution of partnerships and productions that connect brands, talent, and audiences—from large-scale experiential campaigns and touring productions to digital content, UGC ecosystems, and film/TV projects.

My work sits at the intersection of creative strategy, production, and commercial partnerships—building scalable content and revenue opportunities around talent and IP.

I’ve led partnerships and productions for brands including Nike, Red Bull, American Express, and global touring artists, delivering campaigns across live, digital, and broadcast platforms.

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Language

English
Fluent
Italian
Advanced

Work Experience

Founder | Executive Producer | Content & Partnerships at Six One Live, LLC
January 1, 2011 - Present
Founding Six One Live to direct career-growth strategies for artists, influencers, and athletes across music, entertainment, fashion, and sports. Forged multi-platform brand partnerships (Nike, Red Bull, Live Nation) delivering a 40% lift in engagement and measurable ROI. Secured six-figure sponsorships; produced 100+ brand activations, including Jack Harlow × KFC, generating $1.2M in incremental revenue and 500K+ cross-platform impressions. Led influencer/UGC-driven campaigns and data-informed content optimization, improving engagement up to 50%. Directed cross-functional teams of 10–50, ensuring on-time delivery.
Production Manager | Partnerships & Content at Sherpa Concerts
December 31, 2011 - September 29, 2025
Cultivated relationships with 50+ touring artists, sponsors, and media partners; authored marketing copy for multi-venue tours; supervised 10+ crew; reduced show delays by 30% with advance sheets and daily call sheets. Coordinated artist travel and logistics across multi-city tours, achieving flawless on-time execution. Negotiated vendor contracts and cost-saving measures, reducing expenses by $40K annually while preserving premium production quality. Produced sponsor-branded activations (VIP lounges, fan zones, signage) that improved sponsor retention and generated recurring revenue streams.
Artist & Festival Operations Coordinator at AC Entertainment
December 31, 2009 - September 29, 2025
Advanced artists’ schedules, hospitality, and transportation for 100+ touring acts; supported festival operations for 80K+ attendees; reduced performer changeover delays by 15% through streamlined workflows.
Production & Brand Partnerships Manager at Great Big Shows
December 31, 2008 - September 29, 2025
Directed logistics, travel, and artist hospitality for 50+ concerts and branded events; coordinated staging, A/V, and catering vendors; onboarding and supervision of 15+ staff; integrated brand messaging into live events to boost sponsor ROI; developed event marketing copy, sponsorship messaging, and on-site collateral that amplified partner visibility and fan engagement.
Junior Producer | Creative Campaigns & Talent Management at Eye For I Studio Agency
December 31, 2006 - September 29, 2025
Managed talent casting, budgets, and campaign workflows for editorial, runway, and commercial projects; coordinated cross-functional teams; directed on-set operations and supported post-production to deliver assets meeting brand standards.
Fashion Model at Flash Model Management
May 12, 2000 - May 15, 2006
• International fashion model represented across editorial, runway, and commercial campaigns.

Education

B.S Secondary Education at University of Tennessee - Knoxville
August 10, 1998 - May 9, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services
    uniE621 SERA Studio
    Conceptualized and produced an editorial campaign exploring contrast through restrained composition, bold color, and structured silhouettes. Led creative direction and execution from concept through final imagery, positioning SERA Studio as a minimal, design-forward fashion narrative rooted in modern identity. photo executiveproducer…
    uniE621 AS IS | Editorial Campaign
    Developed and produced “AS IS,” an editorial campaign centered on restraint, presence, and unembellished identity through minimal composition and high-contrast styling. Led the project from concept through execution, translating a stripped-back visual language into a cohesive, campaign-ready narrative. photo branding…
    paper Billy Gemmill - EXECUTIVE PRODUCER | CREATIVE STRATEGIST - WORK PORTFOLIO
    Focus on operations, logistics, and creative collaboration with production companies, agencies, and directors, record labels, artist management companies, commercials, branded content, music videos, and TV/Film.…