I’m a Creative Strategist and Executive Producer with 15+ years of experience leading large-scale multimedia campaigns, live events, tours, and brand activations for global brands, artists, and agencies. I bridge creative vision with operational excellence—directing cross-functional teams, shaping influencer and brand strategies, and executing high-impact content campaigns that deliver measurable growth. My background spans creative concepting, brand storytelling, production leadership, and performance strategy, bringing ideas to life from strategy to stage. I thrive at the intersection of creativity and logistics, transforming ambitious ideas into seamless, high-impact experiences that engage audiences, build communities, and elevate brands.…

Billy Gemmill

I’m a Creative Strategist and Executive Producer with 15+ years of experience leading large-scale multimedia campaigns, live events, tours, and brand activations for global brands, artists, and agencies. I bridge creative vision with operational excellence—directing cross-functional teams, shaping influencer and brand strategies, and executing high-impact content campaigns that deliver measurable growth. My background spans creative concepting, brand storytelling, production leadership, and performance strategy, bringing ideas to life from strategy to stage. I thrive at the intersection of creativity and logistics, transforming ambitious ideas into seamless, high-impact experiences that engage audiences, build communities, and elevate brands.…

Available to hire

I’m a Creative Strategist and Executive Producer with 15+ years of experience leading large-scale multimedia campaigns, live events, tours, and brand activations for global brands, artists, and agencies.

I bridge creative vision with operational excellence—directing cross-functional teams, shaping influencer and brand strategies, and executing high-impact content campaigns that deliver measurable growth. My background spans creative concepting, brand storytelling, production leadership, and performance strategy, bringing ideas to life from strategy to stage.

I thrive at the intersection of creativity and logistics, transforming ambitious ideas into seamless, high-impact experiences that engage audiences, build communities, and elevate brands.

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Language

English
Fluent
Italian
Advanced

Work Experience

Founder | Executive Producer | Content & Partnerships at Six One Live, LLC
January 1, 2011 - Present
Founding Six One Live to direct career-growth strategies for artists, influencers, and athletes across music, entertainment, fashion, and sports. Forged multi-platform brand partnerships (Nike, Red Bull, Live Nation) delivering a 40% lift in engagement and measurable ROI. Secured six-figure sponsorships; produced 100+ brand activations, including Jack Harlow × KFC, generating $1.2M in incremental revenue and 500K+ cross-platform impressions. Led influencer/UGC-driven campaigns and data-informed content optimization, improving engagement up to 50%. Directed cross-functional teams of 10–50, ensuring on-time delivery.
Production Manager | Partnerships & Content at Sherpa Concerts
December 31, 2011 - September 29, 2025
Cultivated relationships with 50+ touring artists, sponsors, and media partners; authored marketing copy for multi-venue tours; supervised 10+ crew; reduced show delays by 30% with advance sheets and daily call sheets. Coordinated artist travel and logistics across multi-city tours, achieving flawless on-time execution. Negotiated vendor contracts and cost-saving measures, reducing expenses by $40K annually while preserving premium production quality. Produced sponsor-branded activations (VIP lounges, fan zones, signage) that improved sponsor retention and generated recurring revenue streams.
Artist & Festival Operations Coordinator at AC Entertainment
December 31, 2009 - September 29, 2025
Advanced artists’ schedules, hospitality, and transportation for 100+ touring acts; supported festival operations for 80K+ attendees; reduced performer changeover delays by 15% through streamlined workflows.
Production & Brand Partnerships Manager at Great Big Shows
December 31, 2008 - September 29, 2025
Directed logistics, travel, and artist hospitality for 50+ concerts and branded events; coordinated staging, A/V, and catering vendors; onboarding and supervision of 15+ staff; integrated brand messaging into live events to boost sponsor ROI; developed event marketing copy, sponsorship messaging, and on-site collateral that amplified partner visibility and fan engagement.
Junior Producer | Creative Campaigns & Talent Management at Eye For I Studio Agency
December 31, 2006 - September 29, 2025
Managed talent casting, budgets, and campaign workflows for editorial, runway, and commercial projects; coordinated cross-functional teams; directed on-set operations and supported post-production to deliver assets meeting brand standards.
Fashion Model at Flash Model Management
December 31, 2006 - September 29, 2025
Represented internationally in editorial, runway, and commercial campaigns, gaining global exposure and firsthand experience in brand storytelling and high-level production workflows.

Education

B.S Secondary Education at University of Tennessee - Knoxville
August 10, 1998 - May 9, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Other, Retail
    paper Billy Gemmill - EXECUTIVE PRODUCER | CREATIVE STRATEGIST - WORK PORTFOLIO
    Focus on operations, logistics, and creative collaboration with production companies, agencies, and directors, record labels, artist management companies, commercials, branded content, music videos, and TV/Film.…